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©  D.R.
2020 Olympics: Japan's NTT (telecom) became the first partner of the Tokyo Olympics

The Japanese telecom group NTT (Nippon Telegraph and Telephone Corporation) became the first "gold partner" of the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 26/01/2015.NTT has the rights to use the names and symbols of the Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32242
• Published on 26/01/15 at 17:30
©  Photograph: Tolga Bozoglu/EPA EPA
Johnson & Johnson, Castrol and Continental end their partnerships with FIFA

Johnson & Johnson (pharmaceutical company), Castrol (automotive lubricants) and Continental (tyres) are no longer partners of FIFA (Fédération Internationale de Football Association), as of January 2015.The three companies were official sponsors of the 2014 World Cup. They cite strategic reasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 32211
• Published on 26/01/15 at 17:01
©  D.R.
Australia: Manchester City sponsor FXPRIMUS (trading), forms partnership with Melbourne City FC

The British broker FXPRIMUS, which specialises in forex (foreign exchange market), has formed a partnership with the Melbourne City FC (Hyundai A-League, Australian first division), announced the club on 22/1/2015. The company is also tied to Manchester City FC (Barclays Premier League) until the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32202
• Published on 26/01/15 at 15:45
©  DFB
Germany: federation continues with Infront for the "complete marketing" of the DFB Cup

The DFB (Deutscher Fußball-Bund, the German Football Association) extended its agreement with the marketing and media rights agency Infront Sports & Media as "partner for the complete marketing of the DFB Pokal (German Cup) rights," announced the Swiss agency, on 23/01/2015."The intention is to…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 32203
• Published on 26/01/15 at 14:45
©  Palmeiras
Brazil: Crefisa (credit card) to be shirt sponsor of Palmeiras in 2015 and 2016

Crefisa, a Brazilian credit card company, has become the shirt sponsor of Palmeiras (Brazilian Serie A) for the 2015 and 2016 seasons, announced the Sao Paulo club on 22/01/2015. The brand's logo will also appear on the back of the shirt.The annual amount of the contract is estimated at 23 million…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32116
• Published on 23/01/15 at 16:10
©  SC Paderborn
Bundesliga: Kfzteile24 (auto parts) extends shirt sponsorship with SC Paderborn until 2016-17

Kfzteile24, a German auto parts company, extended its contract with SC Paderborn 07 (Bundesliga) until the end of the 2016-17 season, the club announced on 23/01/2015. The contract was finalised in collaboration with the Infront Sports, Media, & Marketing agency, charged with promoting the club in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32102
• Published on 23/01/15 at 14:36
©  D.R.
Serie A: Italian supplier Macron launches new shirt to celebrate 115 years of SS Lazio

The Italian supplier Macron has launched a new shirt to celebrate 115 years of the Società Sportiva Lazio (Serie A TIM), founded in 1900, on 21/01/2015. The center of the shirt shows a stylised eagle, which was the club logo between 1982-83 and 1986-87. The shirt design takes into account the lack…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 31976
• Published on 22/01/15 at 14:58
©  MLS
USA: '47 Brand clothing apparel acquires the license to MLS and the U.S. Federation

The '47 Brand clothing brand acquired the license to MLS (Major League Soccer, USA-CAN) and the USSF (United States Soccer Federation) to develop sports lifestyle products, today announced the league, the 21/01/2015. The '47 Brand also holds the apparel license to the NFL (National Football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 31918
• Published on 22/01/15 at 09:31
Germany: Mercedes-Benz acquires the naming rights of the World Berlin arena until 2034

Mercedes-Benz, the German automobile manufacturer, has acquired the naming rights of the World Berlin arena (14,500 seats) in Germany, which hosts the Eisbären Berlin hockey team and the Alba Berlin basketball team, until 2034, on 21/01/2015. The enclosure will be called the Mercedes-Benz Arena…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 31909
• Published on 21/01/15 at 17:49
©  D.R.
Bundesliga: Japanese company Kyocera extends with Borussia Mönchengladbach until June 2016

Kyocera, a Japanese company specialising in printers and fine ceramic components, extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2016, the club announced on 20/01/2015. Kyocera has supported the German club since 2005, and been its main shirt sponsor since the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31887
• Published on 21/01/15 at 15:51