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©  BSkyB
UK: Sky sells 75% of its sports betting subsidiary Sky Bet to CVC Capital Partners for €764m

The British pay-TV group Sky plc has initially sold 75% of its stake in Sky Bet, its sports betting and online gambling operator, to the private equity firm CVC Capital Partners on 04/12/2014. The initial value of the transaction amounted to £600m (€764m), which calculates to a Sky Bet company…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 29428
• Published on 04/12/14 at 12:59
©  D.R.
MLS: The PrivateBank becomes the naming partner for the training ground of the Chicago Fire

The PrivateBank, a bank based in Chicago (USA), now holds the naming rights to the training ground of the Chicago Fire (MLS, USA-CAN) for "several seasons," announced the franchise on 02/12/2014. The "PrivateBank Pitch" is an innovative inflatable structure that can make a simple field a indoor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 29402
• Published on 04/12/14 at 10:58
©  SC Freiburg
Bundesliga: Rothaus brewery could invest €12.78m in the future stadium of SC Freiburg

The German brewer Rothaus has an agreement with the City of Freiburg to invest €12.78m into the future stadium that SC Freiburg (Bundesliga) wants to build, announced the municipality on 27/11/2014. The club had submitted a project draft of a 35,000 seat stadium at an estimated cost of €108m on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29328
• Published on 03/12/14 at 12:45
©  D.R.
Bundesliga: Court of Justice confirms the termination of the agreement between Schalke 04 and Viagogo

The Gelsenkirchen Court of Justice (GER) confirmed the termination of the agreement between Viagogo, the online ticket exchange platform, and FC Schalke 04 (Bundesliga) on 27/11/2014. The club broke its partnership with Viagogo on 09/07/2013, nine days after signing the contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 29316
• Published on 03/12/14 at 10:40
©  D.R.
Premier League: Carlsberg extends with Arsenal until 2016-17

The Danish brewer Carlsberg extended its contract as the official beer supplier of Arsenal FC (Barclays Premier League) until 2016-17, the club announced on 02/12/2014. Carlsberg UK provides a range of alcoholic beverages for matches at the Emirates Stadium (capacity 60,000). The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29294
• Published on 02/12/14 at 17:53
©  Leicester City
Premier League: the Tourist Authority of Thailand continues with Leicester City in 2014-15

The Tourism Authority of Thailand extended its sponsorship contract with Leicester City FC (Barclays Premier League) in 2014-15, the club announced on 26/11/2014. The partnership began in the 2012-13 season. The logo of the brand "Amazing Thailand" will remain on the advertising boards at home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29261
• Published on 02/12/14 at 12:59
©  KNVB
Netherlands: TVM (logistics) extends its partnership with the Dutch Federation until 2018

TVM, the Dutch logistics company, extended its partnership with the KNVB (Dutch Federation) until 2018, announced the federation on 27/11/2014. TVM has been connected to the KNVB since 2014. Previously, the company focused its sponsorship activities on cycling through its professional team. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29227
• Published on 01/12/14 at 18:59
©  Milan AC
Serie A: Emirates Airline to remain shirt sponsor of AC Milan until 2019-20

Emirates Airline, based in Dubai (United Arab Emirates), has extended its contract as the main shirt sponsor of AC Milan (Serie A TIM) until 2019-20, the club announced on 01/12/2014. The partnership began in 2007. The extension has already been in place for several months, effective since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29214
• Published on 01/12/14 at 17:44
©  D.R.
Russia 2018/2022 Qatar: Visa calls for "greater transparency" by FIFA

"We are troubled by the recent events surrounding FIFA (Fédération Internationale de Football Association). In our discussions we have clearly stated that greater transparency and more open, forthright communications is not only paramount, but the only way in which public trust in FIFA, and all…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29198
• Published on 01/12/14 at 15:29
Italy: MSC Cruises becomes a partner of the Serie B for the 2014-15 season

MSC Cruises, a private Italian cruise company, became an official partner of the Serie B for the 2014-15 season, the league announced on 27/11/2014.The shipping company will be present on the advertising boards of the 22 clubs in the 2014-15 championship. MSC Cruises will also allow different…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29191
• Published on 01/12/14 at 14:35