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Turkey: Yildiz Holding, major supporter of Turkish football, pulls out of football sponsorship

Yildiz Holding, a Turkish food and beverage group, has informed the TFF (Turkish Football Federation) that it will no longer be a partner of the federation, wrote Murat Ülker, the chairman of the group, to the TFF on 15/01/2015. According to Turkish media, Yildiz Holding will also seek to end its…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 31877
• Published on 21/01/15 at 15:22
©  Cesena Calcio
Serie A: the bank Credito di Romagna now back of the shirt sponsor of AC Cesena until June 2015

The Italian bank Credito di Romagna will now appear on the back of shirt of AC Cesena (Serie A TIM) until June 2015, the club announced on 17/01/2015. Credito di Romagna also gets a presence on the advertising boards during home matches, as well as hospitality packages. The bank now becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31871
• Published on 21/01/15 at 14:14
©  KamaGames
Premier League: KamaGames (social gaming) becomes a partner of Manchester United

KamaGames, a Russian-based company that specialises in social gaming, became a global partner of Manchester United FC (Barclays Premier League) "for several seasons," the club announced on 20/01/2015. KamaGames, which publishes and develops social games on mobile platforms and for the XBox Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31860
• Published on 21/01/15 at 12:59
©  Puma
Puma launches marketing campaign for its new evoPower boots with the video "Head to Head"

The German sports equipment brand Puma has launched a new marketing campaign for its "evoPower 1.2 FG" boots with the video "Head to Head" starring Mario Balotelli (ITA, Liverpool FC) against Cesc Fabregas (ESP, Chelsea FC), on 20/01/2015. The former French international Thierry Henry also…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 31834
• Published on 21/01/15 at 10:36
©  D.R.
AFCON 2015: the African Confederation launches the official mobile application of the competition

The CAF (Confederation of African Football) launched the official mobile application of AFCON 2015 (African Nations Cup) played in Equatorial Guinea (from 17/01 to 08/02/2015), on 20/01/2015. The CAF mobile application offers articles, statistics, match schedule, results and exclusive video content.
Domain(s): Sponsors & Partners
• Article # 31821
• Published on 20/01/15 at 19:15
La Liga: UFA Sports becomes the official marketing agency of FC Barcelona for the German market

The German marketing rights agency UFA Sports became the official agency of FC Barcelona (Liga BBVA) for the German market, announced the two parties on 14/01/2015. The agency had already facilitated the partnership between the Catalan club and IronFX Global Global, a broker specialising in forex…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 31805
• Published on 20/01/15 at 18:20
©  Arfa / Griffiths Photographers
Premier League: West Ham United negotiating to replace their bankrupt shirt sponsor Alpari (trading)

"The club (West Ham United FC, Barclays Premier League) has received huge interest and is already in advanced discussions with potential new shirt sponsors for next year," said the club on 16/01/2015. The club wants to replace the UK trading company Alpari, its shirt sponsor in 2014-15. Alpari…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 31785
• Published on 20/01/15 at 16:53
©  D.R.
Brazil: Frescatto (food) will appear on the shoulders of the Fluminense shirt in 2015

Frescatto, a Brazilian company specialising in meals, will appear on the shoulders of the Fluminense FC shirt (Brazilian Serie A) for the 2015 season, announces the club on 15/01/2015. The company has an option to extend the agreement for one additional season. The contract is estimated by several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31749
• Published on 20/01/15 at 12:30
©  adidas
The sports equipment brand adidas launches the marketing campaign "There Will Be Haters"

The German sports equipment supplier adidas launched its new marketing campaign with a clip called "There Will Be Haters" on 19/01/2015. The campaign, which features Luis Suarez (FC Barcelona) and three Real Madrid CF players, Gareth Bale, James Rodriguez and Karim Benzema, illustrates "the way…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31715
• Published on 19/01/15 at 18:45
©  D.R.
MLS: Quaker Oats breakfast food brand will remain the Chicago Fire shirt sponsor in 2015

The Quaker Oats breakfast food brand has extended as the shirt sponsor of the Chicago Fire (MLS, USA-CAN) for the 2015 season, revealed the US newspaper Chicago Sun Times on 17/01/2015. The duration of the contract extension is likely to be three seasons. The Chicago-based company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31689
• Published on 19/01/15 at 17:18