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2.Bundesliga: Macron will be the supplier of FC Union Berlin from 2015-16

The Italian sports equipment brand Macron will equip 1. FC Union Berlin (2.Bundesliga) from the 2015-16 season, the club announced on 19/11/2014. Macron replaces German brand Uhlsport, who are under contract with the Berlin club in 2014-15. The Italian brand will also equip TSV 1860 Munich…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 28727
• Published on 21/11/14 at 18:44
©  D.R.
Ukraine: Sportradar (sports information) partners with the Ukrainian Premier League until 2018

Sportradar, a company specialising in monitoring and providing sports betting data, became the official partner of the Ukrainian Premier League until the end of the 2017-18 season, announced the company on 06/11/2014. Sportradar will offer statistical data for the Premier League championship, the…
Domain(s): Sponsors & Partners
• Article # 28710
• Published on 21/11/14 at 15:25
©  D.R.
Eredivisie: ABN Amro bank becomes sponsor of Ajax until June 2018 (€2.5m / year)

ABN Amro bank partnered with Ajax Amsterdam (Eredivisie) until June 2018, the club announced on 20/11/2014. ABN Amro becomes an official partner of the club, as well as the shirt sponsor of the club's youth teams and the women's section of Ajax. The Dutch bank was the shirt sponsor of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28665
• Published on 21/11/14 at 10:05
©  D.R.
Scotland: UK chocolate brand Mars extends its partnership with the Federation until 2018

The UK chocolate brand Mars extended its partnership with the Scottish FA for four years, announced the federation on 18/11/2014. Both parties have been linked since 2011, and now until July 2018. The Mars brand is also an official partner of the Scottish national team directly, as well as also…
Domain(s): Sponsors & Partners
• Article # 28652
• Published on 20/11/14 at 19:04
©  AFP
Euro 2016: SNCF should become national sponsor, Credit Agricole bank in negotiations

The SNCF (the French national railway company) should become a national sponsor of Euro 2016 (France, from 10/06 to 10/07/2016), and the French bank Credit Agricole is currently negotiating with UEFA to get the same position, according to News Tank sources on 19/11/2014.The two companies could…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 28611
• Published on 20/11/14 at 15:10
©  ETG FC
Ligue 1: No Publik (underwear) back of the shorts sponsor of Evian TG until June 2017

No Publik, an underwear brand from the Dutexdor company, became a partner Evian Thonon Gaillard FC (Ligue 1) until June 2017, the club announced on 17/11/2014. The No Publik logo will be present on the back of the players' shorts, and the brand will be on the advertsing boards at the Parc des…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 28606
• Published on 20/11/14 at 14:25
©  D.R.
La Liga: American Microsoft group partners with the Real Madrid until 2017-18

Microsoft, the American computer software brand, became a partner of Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, the club announced on 18/11/2014.The amount of the agreement is estimated at $30m (€24m) for four seasons, for an annual value of $7.5m (€6m), according to Forbes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 28571
• Published on 20/11/14 at 09:59
USA: Guinness remains title sponsor of the International Champions Cup until 2019

The Irish beer brand Guinness extended its contract as the title sponsor of the International Champions Cup, the preseason international club friendly tournament whose 2014 edition was organised in the United States and Canada, announced the brand on 17/11/2014. Guinness has been the title sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 28485
• Published on 19/11/14 at 10:29
©  D.R.
FC Bayern Munich signs a partnership with GPS to train youth players in the United States

FC Bayern Munich (Bundesliga) signed a partnership with GPS (Global Premier Soccer), an organisation that brings together 75 youth football clubs from 11 states in the USA in order to assist in the training of young players, and to strengthen the presence of the Bavarian club in the Americas…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28421
• Published on 18/11/14 at 12:30
Facebook: reduced scope of posted content deemed "too promotional" of brands

Facebook will reduce the scope of posted content of brands on the social network considers "too promotional" in January 2015, Facebook announced on 14/11/2014. These measures concern "posts that solely push people to buy a product or install an app, posts that push people to enter promotions and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 28411
• Published on 18/11/14 at 11:28