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©  D.R.
Brazil: Viton 44, producer of vitamin drinks, will be the Fluminense shirt sponsor in 2015 and 2016

The beverage company Viton 44 will be the shirt sponsor of Fluminense (Brazilian Serie A) for the 2015 and 2016 seasons, announced the club based in Rio de Janeiro on 11/12/2014. The amount of the contract is estimated at €4.2m per year. Viton 44 replaces Unimed, a medical services company, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29970
• Published on 15/12/14 at 10:30
©  D.R.
South Africa: Emirates gets naming rights to Ellis Park, title sponsor of the Golden Lions (rugby)

Emirates Airline has received the naming rights to Ellis Park (capacity 62,500), the stadium based in Johannesburg (South Africa) until 2020, the company announced on 10/12/2014. The stadium will now officially be called Emirates Airline Park from 01/01/2015. This is the second sports stadium to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 29872
• Published on 11/12/14 at 19:15
©  CONCACAF
CONCACAF: Scotiabank becomes partner of the confederation and title sponsor of the Champions League

The Canadian bank Scotiabank has become the official partner of CONCACAF (Confederation of Football in North, Central America and Caribbean) and also the title sponsor of the CONCACAF Champions League, announced the two parties on 09/12/2014.Scotiabank will be a partner of CONCACAF competitions…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29776
• Published on 10/12/14 at 17:20
©  D.R.
MLS: adidas presents "Nativo", official ball of the 2015 season

The German sports equipment supplier adidas unveiled "Nativo", the official ball of MLS (Major League Soccer, USA-CAN) for the 2015 season, on 08/12/2014. The ball was designed with six materials identical to those used for the "Brazuca" ball of the 2014 World Cup in Brazil. Its design…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 29768
• Published on 10/12/14 at 16:15
©  D.R.
Nigeria: Federation looking for an kit supplier to replace adidas from January 2015

The Nigerian Federation is looking for a kit supplier to replace the German brand adidas, whose contract will end on 31/12/2014. The German supplier had informed the federation of its intention to stop the partnership in August 2014. The amount paid by the brand to the Federation is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 29730
• Published on 10/12/14 at 09:45
©  D.R.
Puma: Stefano Caroti resigns as commercial director, replaced by Björn Gulden

The Italian Stefano Caroti will leave his post of commercial director of Puma, the German sports equipment manufacturer, announced the company on 05/12/2014. The executive will leave his post on 31/12/2014 and will be replaced temporarily by Björn Gulden, CEO of Puma, from 01/01/2015.Stefano…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 29704
• Published on 09/12/14 at 18:07
©  D.R.
Brazil: Penalty to replace Nike as equipment supplier of Esporte Clube Bahia (Serie A) in 2015

The Brazilian brand Penalty will replace Nike as the equipment supplier of Esporte Clube Bahia (Brazilian Serie A) in 2015, the club announced on 01/12/2014. This four-year contract will expire at the end of the 2018 season. Penalty has been under contract with the club between 1995 and 2004. EC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 29648
• Published on 09/12/14 at 10:00
©  D.R.
Sweden: Lagardère Unlimited obtains management of the Friends Arena in Stockholm until 2025

Lagardère Unlimited Stadium Solutions, a subsidiary of media rights and sports marketing agency Lagardère, received the management and operation of the Friends Arena (capacity 50,000) in Stockholm from 01/01/2015 until 2025, the parties announced on 08/12/2014. The enclosure, located in Solna, a…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 29598
• Published on 08/12/14 at 16:14
©  CAA Eleven
UEFA: CAA Eleven in charge of TV and commercial rights for international competitions until 2022

UEFA (Union of European Football Associations) has extended, until 2022, its collaboration with CAA Eleven, the agency that manages the centralised marketing of audiovisual rights for national team competitions organised by the European body, on 04/12/2014. Over the period 2018-2022, CAA Eleven…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities, …
• Article # 29596
• Published on 08/12/14 at 15:04
©  D.R.
France: Orange official partner, without naming rights, of Marseille's Stade Velodrome until 2017

The French telecom group Orange became official partner of the newly renovated Stade Velodrome (capacity 67,000) in Marseille, announced Arema, a subsidiary of Bouygues Construction and operator of the stadium, on 05/12/2014. The three-year contract will end in 2017. Orange gets the visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 29523
• Published on 05/12/14 at 16:15