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©  D.R.
Adidas: investment company Jynwel Capital submits offer to buy Reebok for €1.71 billion

Jynwel Capital, an investment company based in Hong Kong and Abu Dhabi (UAE), have sent an unsolicited offer of $2.2bn (€1.71bn) to the Adidas group to buy the Reebok brand, announced the American newspaper The Wall Street Journal on 20/10/2014.Adidas acquired Reebok for over €3bn in 2006, almost…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 26944
• Published on 21/10/14 at 16:10
©  D.R.
La Liga: Barcelona will submit the extension with Qatar Airways to a vote of its socios in 2015

FC Barcelona (Liga BBVA) will submit for approval the shirt sponsorship contract extension with the airline Qatar Ariways for the 2016-17 season to a vote of the club's socios, and possibly the arrival of a new advertiser, at the club's 2015 annual general meeting, announced Josep Maria Bartomeu…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26881
• Published on 20/10/14 at 18:31
©  News Tank Football
Ligue 1: Orange, until 2017-18, and Blue Habitat, for 2014-15, partner with FC Metz

The telecom group Orange and real estate group Blue Habitat have partnered with FC Metz (Ligue 1) on 18/10/2014 for the club's home fixture against Rennes (0-0, Matchday 10 of Ligue 1). Orange will be a major partner of the club for four seasons (2014-15 to 2017-18), while Blue Habitat joins FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26861
• Published on 20/10/14 at 16:30
©  D.R.
Ligue 1: Sport & Co Tobled advertising board LED solution present in 16 stadiums in 2014-15

Sport & Co, a sports marketing agency based in Boulogne-Billancourt (France), launched a new Tobled solution for advertising boards with "Toblerone"-style LED panels behind the goals in August 2014. "16 clubs in Ligue 1 (all except Paris Saint-Germain, AS Monaco, FC Nantes and EA Guingamp) have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26857
• Published on 20/10/14 at 15:45
©  D.R.
La Liga: East United (investment group) becomes shirt sponsor of Levante until 2016-17

East United, a combined Australian and South Korean investment group, became the shirt sponsor of Levante UD (Liga BBVA) until 2016-17, the club announced on 16/10/2014. The contract has a clause to stop the partnership if the club is relegated to the Liga Adelante (Spanish second division). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26819
• Published on 20/10/14 at 09:36
©  NBA
USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners
• Article # 26681
• Published on 17/10/14 at 19:50
©  D.R.
Bundesliga: Capri-Sonne (drinks), partners with Bayern Munich, Werder Bremen and Hoffenheim

The fruit juice brand Capri-Sonne (Capri Sun in English-language markets) has become partners with the German clubs FC Bayern Munich, Werder Bremen and TSG 1899 Hoffenheim (Bundesliga) for the 2014-15 season, the company announced on 13/10/2014. The German company also announced a similar…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26779
• Published on 17/10/14 at 15:30
Bundesliga: Lotto to replace Nike as equipment supplier of FSV Mainz 05 for 2015-16

Lotto Sport Italia to replace Nike as equipment supplier of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, according to several German media outlets on 16/10/2014. The American brand has equipped the club since the 2008-09 season. Lotto was under contract with FSV Mainz 05 between 2001 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 26764
• Published on 17/10/14 at 12:45
Bundesliga: Turkish Airlines becomes a partner of Hannover 96 in 2014-15

Turkish Airlines became a partner of Hannover 96 (Bundesliga) for at least the 2014-15 season, the club announced on 10/16/2014. The contract may also cover the 2015-16 and 2016-17 seasons, and was reached in collaboration with Sportfive Germany, the marketing agency of the club. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26751
• Published on 17/10/14 at 12:06
Bundesliga: Frankfurter Sparkasse (bank) partners with Eintracht Frankfurt until 2016-17

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has partnered with Eintracht Frankfurt (Bundesliga) until the end of the 2016-2017 season, the club announced on 16/10/2014. The contract was negotiated by the marketing agency of the club, Sportfive Germany. Frankfurter Sparkasse will aim to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26739
• Published on 17/10/14 at 11:30