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©  D.R.
Pavegen Systems: "Euro 2016 is a rare opportunity for new technologies" (L. Kemball-Cook)

"The opportunity that the Euro 2016 provides with the construction of new stadiums is a rare opportunity for the inclusion of new technologies and renewable energy alternatives which will be in place for generations to come," said Laurence Kemball-Cook, CEO and founder of Pavegen Systems, to News…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 29438
• Published on 05/12/14 at 09:58
©  D.R.
Serie A: Acea (energy) and Uliveto (water) become partners of SS Lazio in 2014-15

Acea Energia, an Italian company in the water, energy and the environment sector, and the mineral water brand Uliveto became partners of SS Lazio (Serie A TIM) for the 2014- 15 season, the club announced on 04/12/2014.The companies get visibility on advertising boards during matches at the Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29458
• Published on 04/12/14 at 17:20
©  FCB
Liga BBVA: Beko launch viral video to activate its partnership with FC Barcelona

The Turkish home appliance brand Beko launched a viral video to activate its partnership with FC Barcelona (Liga BBVA) on 02/12/2014.The spot, titled "Every partnership begins with A hello", shows several Barça players including Lionel Messi, Luis Suarez, Andres Iniesta, Gerard Pique and Ivan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29450
• Published on 04/12/14 at 16:14
©  BSkyB
UK: Sky sells 75% of its sports betting subsidiary Sky Bet to CVC Capital Partners for €764m

The British pay-TV group Sky plc has initially sold 75% of its stake in Sky Bet, its sports betting and online gambling operator, to the private equity firm CVC Capital Partners on 04/12/2014. The initial value of the transaction amounted to £600m (€764m), which calculates to a Sky Bet company…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 29428
• Published on 04/12/14 at 12:59
©  D.R.
MLS: The PrivateBank becomes the naming partner for the training ground of the Chicago Fire

The PrivateBank, a bank based in Chicago (USA), now holds the naming rights to the training ground of the Chicago Fire (MLS, USA-CAN) for "several seasons," announced the franchise on 02/12/2014. The "PrivateBank Pitch" is an innovative inflatable structure that can make a simple field a indoor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 29402
• Published on 04/12/14 at 10:58
©  SC Freiburg
Bundesliga: Rothaus brewery could invest €12.78m in the future stadium of SC Freiburg

The German brewer Rothaus has an agreement with the City of Freiburg to invest €12.78m into the future stadium that SC Freiburg (Bundesliga) wants to build, announced the municipality on 27/11/2014. The club had submitted a project draft of a 35,000 seat stadium at an estimated cost of €108m on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29328
• Published on 03/12/14 at 12:45
©  D.R.
Bundesliga: Court of Justice confirms the termination of the agreement between Schalke 04 and Viagogo

The Gelsenkirchen Court of Justice (GER) confirmed the termination of the agreement between Viagogo, the online ticket exchange platform, and FC Schalke 04 (Bundesliga) on 27/11/2014. The club broke its partnership with Viagogo on 09/07/2013, nine days after signing the contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 29316
• Published on 03/12/14 at 10:40
©  D.R.
Premier League: Carlsberg extends with Arsenal until 2016-17

The Danish brewer Carlsberg extended its contract as the official beer supplier of Arsenal FC (Barclays Premier League) until 2016-17, the club announced on 02/12/2014. Carlsberg UK provides a range of alcoholic beverages for matches at the Emirates Stadium (capacity 60,000). The brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29294
• Published on 02/12/14 at 17:53
©  Leicester City
Premier League: the Tourist Authority of Thailand continues with Leicester City in 2014-15

The Tourism Authority of Thailand extended its sponsorship contract with Leicester City FC (Barclays Premier League) in 2014-15, the club announced on 26/11/2014. The partnership began in the 2012-13 season. The logo of the brand "Amazing Thailand" will remain on the advertising boards at home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29261
• Published on 02/12/14 at 12:59
©  KNVB
Netherlands: TVM (logistics) extends its partnership with the Dutch Federation until 2018

TVM, the Dutch logistics company, extended its partnership with the KNVB (Dutch Federation) until 2018, announced the federation on 27/11/2014. TVM has been connected to the KNVB since 2014. Previously, the company focused its sponsorship activities on cycling through its professional team. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29227
• Published on 01/12/14 at 18:59