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©  HSV
Bundesliga: South Korean manufacturer Kumho Tyre to be a partner of Hamburger SV until 2016-17

The South Korean tyre manufacturer Kumho Tyre has become a partner of Hamburger SV (Bundesliga) until the end of the 2016-17 season, the German club announced on 30/01/2015. The agreement was finalised by Sportfive Germany, HSV's media and marketing rights agency.Kumho will benefit from visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32923
• Published on 02/02/15 at 18:44
©  D.R.
Serie A: Confiab (credit) to be the back of the shirt sponsor of Atalanta BC until June 2015

The Italian credit company Confiab will appear on the back of the shirt of Atalanta BC (Serie A TIM), under the number of players, until June 2015, the club announced on 30/01/2015. Confiab replaces news website Bergamo Post, who were the back of the shirt sponsor during the first part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32889
• Published on 02/02/15 at 16:09
©  D.R.
Ligue 1: Citroën becomes the back of the shirt sponsor of SC Bastia until June 2015

The automobile brand Citroën, through its dealer Socodia, has become the back of the shirt sponsor of SC Bastia (Ligue 1) until June 2015, the club announced on 30/01/2015. The advertiser is now visible on the Bastia shirt since the beginning of January 2015. The brand wishes to increase its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32887
• Published on 02/02/15 at 14:55
©  GIORGIO RAVEZZANI
Serie A: The tourism association Brunico signs partnership deal with Inter Milan until 2016-17

The tourism association Brunico (Trentino-Alto Adige, ITA) has become a premium partner of FC Internazionale Milano (Serie A TIM) until the end of the 2016-17 season, the club announced on 25/01/2015. Brunico will host Inter Milan's youth teams for training every summer. The city of 15,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 32765
• Published on 30/01/15 at 18:20
©  ALFREDO GUTIERREZ
Colombia: Coca-Cola becomes a partner of the Federation (2015-18), Allianz extends deal until 2018

The American group Coca-Cola has become a partner of the FCF (Colombian Football Federation) for the 2015 to 2018 period, and the German insurer Allianz has extended its partnership until 2018, announced the Federation on 29/01/2015.The logo of Coca-Cola, a major partner, will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 32740
• Published on 30/01/15 at 15:41
©  Chelsea FC
Premier League: Indian IndusInd Bank becomes a regional partner of Chelsea FC

The Indian company IndusInd Bank became a regional partner of Chelsea FC (Barclays Premier League), the club announced on 29/01/2015.IndusInd Bank is now the official partner of the club for the payment card sector in the Indian territory. The logo of the London club will be on this card, and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32657
• Published on 29/01/15 at 18:39
©  UEFA
UEFA: "UEFA Champions League Experience" concept store will open in Abu Dhabi in May 2015

UEFA (Union of European Football Associations) signed a license agreement with the UAE Marka retailer to open several "UEFA Champions League Experience" concept stores in the Middle East, announced the organisation, on 25/01/2015 . The first concept store will be opened in May 2015 at the Yas…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 32615
• Published on 29/01/15 at 16:15
©  FC Zenit
Russia: Alpari Group (trading) extends its partnership with FC Zenit St. Petersburg for 2015

The British financial trading company the Alpari Group extended its partnership with FC Zenit St. Petersburg (SOGAZ Russian Premier League) for 2015, the club announced on 28/01/2015. The partnership has been in place since February 2014. The Alpari Group maintains a presence on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32582
• Published on 29/01/15 at 13:59
©  Real Madrid
Real Madrid: the Santiago Bernabéu should be renamed "Abu Dhabi Bernabéu" (AS)

The stadium of Real Madrid CF (Liga BBVA) is likely be renamed the "Abu Dhabi Bernabéu", announced the Spanish daily AS on 28/01/2015. The name change is the result of the partnership between IPIC (International Petroleum Investment Company), an Emriati investment fund that is 100% owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 32527
• Published on 29/01/15 at 10:29
©  Marc Audrit Western Union
"Each match of the Europa League is visibility time for the Western Union brand" (Mark Audrit, VP)

"A competition (like the Europa League), it's long, it's a soap opera that lasts nine months of the year, which is an advantage for brand communication. In addition, a European competition is much more open and universal a national competition or a club. This is an argument to which Western Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 30042
• Published on 28/01/15 at 17:40