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©  D.R.
Brazil: the shopping centre chain Tenco is the short sponsor of Atletico Mineiro for 2015

Tenco, the shopping centre chain, has become a sponsor of Atletico Mineiro (Serie A) and will be visible on the shorts of the Belo Horizonte club during the 2015 season, announced the two parties on 19/02/2015. The partnership is estimated at €300,000. The company will benefit from visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34924
• Published on 24/02/15 at 14:30
©  D.R.
Ligue 1: PMU offers a "dream job" to a fan who will have insider access to Paris SG for a month

The betting operator PMU is offering a "dream job" to a fan who will have behind-the-scenes access to Paris Saint-Germain (Ligue 1) for a month, with applications opening on 23/02/2015. PMU, a partner of Paris SG since 2011, is tied to the club until the end of 2017-18 season. The job of "Insider…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34814
• Published on 23/02/15 at 16:35
©  D.R.
Premier League: the English company Healthspan Elite (supplements) becomes partner of Southampton FC

Healthspan Elite, the English supplement and vitamin brand has become a partner of Southampton FC (Barclays Premier League) announced the club on 20/02/2015. Healthspan Elite will be the official vitamin supplier to the club. The brand will be visible in the club's media communications. Healthspan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34819
• Published on 23/02/15 at 15:35
©  D.R.
Bundesliga: Opel extends its partnership with FSV Mainz and SC Freiburg until June 2018

The German automaker Opel has extended its partnership with FSV Mainz and SC Freiburg (Bundesliga) until June 2018, announced the company on 19/02/2015. Opel is also linked to Borussia Dortmund and Bayer Leverkusen for the same period. Its agreements with these four clubs began in the summer of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34690
• Published on 23/02/15 at 14:05
©  D.R.
Olympics: Japanese companies NEC and Fujitsu become Tokyo 2020 Gold partners

NEC (IT services and network technologies) and Fujitsu (Information and Communication Technology) have become gold partners of the Tokyo 2020 Olympic and Paralympic Games, announced the organising committee on 19/02/2015.Fujitsu will provide "data centre hardware" whilst NEC will provide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34603
• Published on 23/02/15 at 12:24
©  D.R.
Liga BBVA: Joma could replace Puma as kit supplier to RCD Espanyol in 2015-16

The Spanish brand Joma could replace Puma as Official RCD Espanyol kit supplier (Liga BBVA) from the 2015-16 season, according to several Spanish media outlets on 16/02/2015. Joma are reportedly proposing a three-year contract (2015-16 to 2017-18), which would include, in addition to the provision…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 34634
• Published on 20/02/15 at 19:00
©  adidas
adidas Herbert Hainer will step down as CEO in 2017

Herbert Hainer, CEO of adidas, will leave his post at the end of his term in 2017, he announced via a letter to employees on 19/02/2015. The German, who has held the position since March 2001, will be 63. "The Supervisory Board will now start to look for the best possible candidate for my…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 34694
• Published on 20/02/15 at 17:56
©  Getty Images for Canon 2008
Olympics: the Japanese company Canon becomes the 3rd gold partner of Tokyo 2020

Canon, a Japanese camera company, has become the third gold partner of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 18/02/2015. Canon will also be the official supplier of "still cameras and desktop reprographic hardware" to the event. Canon is the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 34397
• Published on 20/02/15 at 10:15
©  losc.fr
Ligue 1: the ticketing platform Digitick becomes a partner of LOSC Lille

Digitick, the French ticketing platform, has becomes a partner of LOSC Lille (Ligue 1) and will sell match tickets for games at the Stade Pierre Mauroy (50,000 seats), announced the club on 12/02/2015. In addition to its online offer via the website digitick.com, the platform relies on a localised…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 34605
• Published on 19/02/15 at 18:49
Premier League: Manchester United launch their "Social Poker" platform with their partner KamaGames

Manchester United FC (Barclays Premier League), have launched their "Social Poker" platform with their global partner KamaGames, a Russian-based company that specialises in social gaming, on 17/02/2015. The platform is free and can be accessed on mobile, computer and via the social network…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 34502
• Published on 19/02/15 at 16:17