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©  D.R.
England: airline Emirates could obtain the naming rights to the FA Cup

The airline Emirates could obtain the naming rights to the FA Cup, according to the British newspaper The Guardian on 29/04/2015. The two parties are at an advanced stage in negotiations for a three-year contract (2015-16 to 2017-18) estimated at £30m (€41.9m), or £10m (€14m) per season. The beer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 40565
• Published on 29/04/15 at 16:46
©  D.R.
Bundesliga: adidas extends its contract with Bayern Munich until 2030 for €900m

The German sports equipment manufacturer adidas has extended its contract to supply FC Bayern Munich (Bundesliga) until 2030, announced Oliver Brueggen, the director of public relations for adidas, on 28/04/2015. The current contract was due to expire at the end of the 2019-20 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 40543
• Published on 29/04/15 at 12:19
©  D.R.
Serie A: the Italian brand Kappa to become the kit supplier SSC Napoli 2015-16 to 2019-20

The Italian sportswear brand Kappa will be the kit supplier to SSC Napoli (Serie A TIM) from the the 2015-16 season until 2019-20, announced BasicNet, the parent company of the brand, on 27/04/2015. The five-year partnership is estimated at €40m, or €8m a year, according to the Italian daily…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 40502
• Published on 29/04/15 at 11:03
The kit supplier market for clubs in the European Top 5 leagues in 2014-15

The kit supplier market for the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, Ligue 1) is at a total of €468m for all 98 clubs in 2014-15. The amount for the kit supplier contract per club is, on average, highest in the Premier League at €8.5m, compared to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 30013
• Published on 28/04/15 at 17:13
©  D.R.
South America: Nike will be the kit supplier of Chile after the Copa America 2015

Nike will become the equipment supplier of the ANFP (Chilean Federation) after the Copa America 2015 (in Chile, from 11/06 to 04/07/2015), according to Chilean media on 24/04/2015. The brand will pay an estimated $56m (about €51.6m) for the 2015-2022 period, or $7m (about €6.5m) per year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 40325
• Published on 28/04/15 at 10:10
©  D.R.
Africa: Nike to be the kit supplier of Nigeria until 2018

The American brand Nike has become the official equipment supplier to the NFF until December 2018, announced the federation on 23/04/2015. Nike replaces adidas, the German sporting goods manufacturer, which, itself, succeeded Nike in 2003, and informed the NFF that it wanted to put an end to the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 40307
• Published on 27/04/15 at 14:25
©  D.R.
Greece: adidas to replace Puma as the kit supplier to Olympiakos in 2015-16

The German sporting goods manufacturer adidas will replace Puma as the kit supplier to Olympiakos FC (Greece) from the 2015-16 season, announced the club on 24/04/2015. The partnership with Puma began during the 2005-06 season. The new shirts of the club will be unveiled in July 2015. "Our club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 40303
• Published on 27/04/15 at 13:15
©  D.R.
FC Barcelona: Fitness Time becomes a partner of the club in Saudi Arabia and the UAE until 2018

The Saudi Arabian chain of fitness centres Fitness Time has become a regional partner of FC Barcelona (Liga BBVA) in Saudi Arabia and the United Arab Emirates until 2018, the Catalan club announced on 22/04/2015. Fitness Time will sponsor and promote of the FCB Escola in Riyadh (Saudi Arabia), a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 40229
• Published on 27/04/15 at 09:28
©  D.R.
Spain: the Chinese beer brand Snow Beer becomes a regional partner of the Spanish League

The Chinese beer brand Snow Beer has become a regional partner of the Spanish Professional Football League in China, announced the LFP on 22/04/2015. The brand is owned by the joint venture CR Snow, which is made up of the British group SABMiller and China Resources Enterprises. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 40193
• Published on 24/04/15 at 15:27
©  News Tank
Analysis of shirt sponsorships in Europe

Catch up on all the latest news regarding the shirt sponsorships of European clubs in 2014-15, including the News Tank Football analysis regarding the companies, amounts, and economic sectors of the shirt sponsors of clubs in the European Top 5 leagues published earlier in April 2015.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 39757
• Published on 23/04/15 at 18:59