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Belgium: Kappa to replace Joma as the kit supplier of Standard Liege in 2015-16

The Italian brand Kappa will Joma as the kit supplier to Standard Liege (Jupiler Pro League, Belgian first division) from the 2015-16 season, the club announced on 04/03/2015. The Spanish brand Joma began its partnership with the "Rouches" in 2010-11. The contract with Kappa will run until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 35880
• Published on 06/03/15 at 13:09
©  D.R.
Germany: "Nike has a good chance of becoming the supplier of choice" (Wolfgang Niersbach, DFB)

"The lead times to design a new collection are very important in the equipment area. Having worked closely with adidas for years, we will talk with adidas firstly. Of course, Nike has a fair chance to become Germany's new kit supplier, but there may also be other companies who want to become our…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 35846
• Published on 06/03/15 at 10:34
©  D.R.
Scotland: New Balance will officially replace Nike as the kit supplier to Celtic FC in June 2015

The American sportswear company New Balance will officially replace Nike as the kit supplier supplier to Celtic FC (SCO) in June 2015, the club announced on 05/03/2015.The deal was described as the "biggest sponsorship deal ever (...) in Scottish football" by Peter Lawwell, the CEO of Celtic FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 35780
• Published on 05/03/15 at 16:53
©  D.R.
MLS: Walt Disney World Resort becomes a "founding partner" of Orlando City SC

The entertainment complex Walt Disney World Resort, based in 30 kilometers southwest of Orlando (Florida, USA), formalised its agreement to become a "founding partner" of Orlando City SC (MLS, USA-CAN), announced the club on 04/03/2015. The multi-year agreement will give the amusement park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35768
• Published on 05/03/15 at 15:10
©  UEFA
Euro 2016: Prestige Hospitality to market hospitality in the UK and Ireland

The British agency Prestige Hospitality, which specialises in hospitality and travel to sporting events, was appointed by UEFA (Union of European Football Associations) as the selling agency of hospitality services for Euro 2016 (finals in France from 10/06 to 10/07/2016) in the United Kingdom and…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 35753
• Published on 05/03/15 at 13:15
©  Under Armour
Sporting brands: Dutch international Memphis Depay becomes the new ambassador of Under Armour

The Dutch international Memphis Depay (21 years old, 13 caps, 2 goals) has become the new ambassador of Under Armour, announced the American sports equipment brand on 27/02/2015. The PSV Eindhoven (Eredivisie, the Netherlands) player had been linked with the German brand adidas until now. Memphis…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 35613
• Published on 04/03/15 at 13:30
©  D.R.
IOC: the automobile manufacturer Toyota is expected to become a top Worldwide Olympic Partner

The Japanese automaker Toyota is expected to enter into an agreement with the IOC (International Olympic Committee) to become a top Worldwide Olympic Partner, the highest tier in the organisation's sponsorship programme, announced the Japan Times on 03/03/2015. Akio Toyoda, the president of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35630
• Published on 04/03/15 at 12:46
©  D.R.
MLS: insurance company Mapfre obtains naming rights to the stadium of Columbus Crew SC

The Spanish insurance company Mapfre acquired the naming of the stadium of Columbus Crew SC (MLS, USA-CAN) announces the club on 03/03/2015. The 20,000 seat stadium will now be called Mapfre Stadium. The franchise, based in Ohio, announced that the agreement of "several million dollars" is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 35591
• Published on 03/03/15 at 19:25
©  D.R.
Brazil: Santos FC partners with Air France, which will show their WebTV programmes on its flights

Santos FC (Brazilian Serie A) has partnered with the airline Air France, which will broadcast the club's WebTV programmes on its flights, announced the former club of Pelé and Neymar on 25/02/2015. A 30-minute programme, produced by Santos TV, will be available on all long-haul flights operated by…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 35573
• Published on 03/03/15 at 18:34
©  D.R.
La Liga: Ooredoo becomes the regional partner of Real Madrid in Algeria until June 2017

The Qatari mobile operator Ooredoo has become the regional partner of Real Madrid CF (Liga BBVA) in Algeria until June 2017, the company announced on 27/02/2015. The partnership will take the form of "a number of initiatives for Algerian youth talent," said the operator. As part of the deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35483
• Published on 03/03/15 at 11:15