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©  D.R.
MLS: the Japanese company Yanmar (engine manufacturer) becomes a partner of the New York Red Bulls

Yanmar, the Japanese engine manufacturer, has become a partner of the New York Red Bulls (MLS) announced the club on 16/03/2015. The contract covers at least the 2015, 2016 and 2017 seasons. The Yanmar logo will be displayed on both sleeves of the team's training shirt and at the training center…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37035
• Published on 19/03/15 at 10:50
©  D.R.
Olympics: JX Nippon Oil & Energy (oil), becomes a Gold Partner of Tokyo 2020

The Japanese oil company JX Nippon Oil & Energy has become the sixth Gold Partner of the Tokyo 2020 Olympic and Paralympic Games, announced the organising committee on 18/03/2015. JX Nippon Oil & Energy has become the official partner in the oil, gas and electricity supply services category. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36972
• Published on 18/03/15 at 17:36
©  D.R.
Premier League: Manchester United launch casino games application with their partner Bwin (betting)

Manchester United FC (Barclays Premier League) and Bwin, an Austrian online betting operator and partner of the club since 2012, launched the application "Bwin Manchester United Casino", which allows the club's fans to bet real money online via casino games, on 16/03/2015. The application…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 36946
• Published on 18/03/15 at 16:17
©  D.R.
Ireland: Bank of Ireland becomes a partner of the Irish Association until 2018

The Bank of Ireland has become a partner of the FAI until 2018, announced the Irish Association on 12/03/2015. The bank will hopes to use the partnership with a view of the Irish national team qualifying for Euro 2016 in France and the 2018 World Cup in Russia.The bank will sponsor the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36924
• Published on 18/03/15 at 12:46
©  FirstV1sion
Shirt-embedded cameras: Telefonica (telecom), as well as Iniesta and Ibaka, invest in First V1sion

The Spanish telecom group Telefonica has invested €60,000, through its startup incubator Wayra, to acquire a 7% stake in the Spanish company First V1sion on 16/03/2015. First V1sion manufactures mini-cameras which are "wearable" -- imbedded into sports shirts -- that can film in HD and transmit a…
Domain(s): Clubs, Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 36887
• Published on 18/03/15 at 11:15
©  D.R.
Brazil: Under Armour becomes the kit supplier of São Paulo FC (2015-2019)

The American brand Under Armour has become the kit supplier of São Paulo FC (Brazilian Serie A) for the 2015-2019 period, the club announced on 17/03/2015. Under Armour will present new shirts of the club a few days before the start of the 2015 season, which begins on 09/05/2015. The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 36884
• Published on 18/03/15 at 09:30
Premier League: EZ Trader (trading) becomes a partner of Everton FC until May 2017

The trading company EZ Trader has become a partner of Everton FC (Barclays Premier League) until May 2017, the club announced on 16/03/2015. EZ Trader will receive visibility on the club's website as well as a presence on the advertising boards at Goodison Park (40,000 seats) in all domestic cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36761
• Published on 17/03/15 at 09:40
©  n/a
Baku 2015: Kapital Bank becomes the eighth and final official partner of the competition

The Azerbaijani bank Kapital Bank signed a deal to become an official partner of the 2015 European Games, which will take place from 12 to 28/06/2015 in Baku (Azerbaijan), on 13/03/2015. Kapital Bank will also be the official bank of the competition, and provide and operate all ATM and money…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 36675
• Published on 16/03/15 at 17:56
©  D.R.
2015 Copa America: Kia unveils its partnership with CONMEBOL for the competition in Chile

Kia, the Korean automaker, unveiled its partnership with CONMEBOL for the 2015 Copa America in Chile on 11/02/2015. Kia is a premium partner, the highest tier in the competition's sponsorship programme. The company was also a partner of the 2011 edition of the competition in Argentina. Kia will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 36683
• Published on 16/03/15 at 14:59
©  D.R.
CONCACAF: Allstate (insurance) becomes a partner of the 2015 Gold Cup in the United States and Canada

The US insurance company Allstate became a partner of the 2015 CONCACAF Gold Cup, co-hosted by the United States and Canada (from 07 to 26/07/2015), announced CONCACAF (Confederation of Football in North America, Central and the Caribbean) on 12/03/2015. The agreement was finalised by the Traffic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36684
• Published on 16/03/15 at 14:15