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©  D.R.
Bundesliga: R+V Versicherung (insurance) will partner with Schalke 04 in 2015-16 to 2018-19

R+V Versicherung (insurance) will become a partner of FC Schalke 04 (Bundesliga) until 2018-19, the club announced on 02/04/2015. This agreement is the first partnership for R+V Versicherung in football. The annual amount is estimated at €2m. The agreement included sponsoring the training centre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38444
• Published on 03/04/15 at 12:57
©  D.R.
Euro 2016: SNCF becomes the 4th National partner after FDJ, Proman and Crédit Agricole

SNCF (Société Nationale des Chemins de Fer français, the French State Railway Company) became the fourth National Partner of Euro 2016 (in France from 10/06 to 10/07/2016) announced the EURO 2016 SAS on 02/04/2015. The agreement includes the transportation of passengers and goods. The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Authorities, …
• Article # 38387
• Published on 03/04/15 at 10:20
The US sports equipment brand New Balance presents its first football advertising spot

New Balance, the American sports equipment manufacturer, presented its first football advertising spot built around the performance of athletes and featuring its football brand ambassadors on 22/03/2015. The campaign emphasises the need for regular training, "every season", "every week", "every…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 38307
• Published on 02/04/15 at 14:19
©  Hawk-Eye Innovations
Goal-line technology: Hawk-Eye will be the provider for the 2015 Women's World Cup

The British company Hawk-Eye will be the official supplier of goal-line technology for the 2015 Women's World Cup (Canada, from 06/06 to 05/07/2015), FIFA announced on 31/03/2015. The 2015 edition of the Women's World Cup will be the first in which the technology will be used, the function of…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Legal
• Article # 38260
• Published on 02/04/15 at 11:48
©  D.R.
England: AudienceView (e-commerce) renews its partnership with the FA and Wembley until 2018

AudienceView, the Canadian e-commerce software business, has renewed its partnership with the FA and Wembley Stadium (90,000 seats) until 2018, announced the company on 24/03/2015. AudienceView will continue to manage ticketing operations for events at Wembley, which belongs to the English…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 38214
• Published on 01/04/15 at 18:35
Liga Adelante: adidas becomes the kit supplier of Real Betis until 2019-20

The German sports equipment brand adidas has become the kit supplier supplier of Real Betis Balompié (Liga Adelante, the Spanish second division) until the end of the 2019-20 season, announced the Spanish daily newspaper Marca on 30/03/2015.The Sevilla club has decided to prematurely end its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38185
• Published on 01/04/15 at 15:29
©  D.R.
Serie A: AC Milan enter partnership with Sanrio to develop co-branded Hello Kitty products

AC Milan (Serie A TIM) has entered a partnership with the Japanese company Sanrio to develop co-branded Hello Kitty products, announced the club on 31/03/2015.The collections will principally be aimed at a female audience and will be deployed in Asia, particularly in Japan, the country of origin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 38149
• Published on 01/04/15 at 12:49
©  D.R.
La Liga: Qbao.com (mobile technology) to remain shirt sponsor of Real Sociedad in 2015-16

The Chinese company Qbao.com, which provides mobile technology for Internet platforms, has extended its contract as the shirt sponsor of Real Sociedad (Liga BBVA) until the end of the 2019-20 season, announced the club on 29/03/2015. The contract is valued at €1.2m for the 2014-15 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38070
• Published on 31/03/15 at 17:50
©  D.R.
Italy: Puma to equip the Italian national team until 2022

The German brand Puma has extended its contract with the FIGC until 2022, announced the two parties on 30/03/2015. The contract is estimated at €18m per year, excluding bonuses. The brand will obtain exclusive management of the licensing of the FIGC. Puma has equipped the Italian national side…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 38055
• Published on 31/03/15 at 15:17
©  D.R.
Belgium: Etixx (nutritional supplements) becomes a partner of the Federation until 2018

Etixx, the Belgian nutritional supplements brand, has become a partner of the URBSFA until 2018, announced the Belgian Federation on 25/03/2015. Etixx, which belongs to the Omega Pharma group, will sponsor all the Belgian national teams until the 2018 World Cup in Russia. The brand will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 38028
• Published on 31/03/15 at 10:50