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©  D.R.
UEFA: South Korean company Hankook (tyres) extends deal with the Europa League until 2017-18

The South Korean tyre manufacturer Hankook extended its partnership with the Europa League for three seasons (2015-16 to 2017-2018) on 27/05/2015. The contract is valued at €6m per season, which is twice the amount paid for the 2012-2015 period. Hankook remains a second-level partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42889
• Published on 28/05/15 at 17:29
©  D.R.
FIFA partners express concern, US credit card company Visa threatens to withdraw its sponsorship

"Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organisation. This starts with rebuilding a culture with strong ethical practices in order to restore the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 42844
• Published on 28/05/15 at 13:14
FIFA sponsorship revenues

FIFA is expected to exceed €300m in sponsorship revenues for 2014. The various partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m. The six major FIFA partners' contracts increased by 61% from 2007-2010 to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79957
• Published on 28/05/15 at 12:42
Serie A 2015-16: real-time statistics, the fight against web piracy and international promotion

"We will start direct negotiations with interested parties for the sale of the international audiovisual rights to the TIM Cup and the Supercoppa TIM (Italian Super Cup) for the 2015-2018 period. It has also been agreed to establish of a video-tracking system from next season (2015-16), which will…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 42822
• Published on 28/05/15 at 11:30
©  D.R.
Romania: Joma replaces adidas as a kit supplier to the federation until 2019

The Spanish sport equipment brand Joma has replaced adidas as kit supplier to the FRF, announced Romanian media on 26/05/2015. The four year contract will end in 2019. The federation will receive €480,000 per season, as well as €720,000 worth of equipment. The contract also includes a premium of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 42788
• Published on 27/05/15 at 19:00
©  lfp.es
Spain: a Liga-Mediapro joint venture to maximise international commercial revenue

The search for business partners for "La Liga World 2015," a tournament to promote Spanish professional football abroad, which starts in Washington (USA) on 27/05/2015, is among the objectives of Spanish Soccer International Marketing, a joint venture established on 13/11/2014 by La Liga and the…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Finance, Authorities, …
• Article # 42756
• Published on 27/05/15 at 17:23
©  D.R.
Ligue 1: Markal (organic products) extends with AS Saint-Étienne until 2016-17

Markal, a producer of organic products, has extended its partnership with AS Saint-Étienne (Ligue 1) until the end of the 2016-17 season, announced the club on 25/05/2015. The company has been a partner of Saint-Étienne since 2012-13. The company will continue to be present on the left sleeve of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42679
• Published on 27/05/15 at 10:47
©  D.R.
adidas presents its two new models of football boots, the ACE15 and X15

The German sport equipment supplier has adidas has presented its two new models of football boots: the "ACE15", designed for players who prefer "control", and the "X15", designed, according to the brand, for the game's "most dangerous players", on 25/05/2015. Both models will be available for sale…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 42579
• Published on 26/05/15 at 10:59
©  LFP
Ligue 1: adidas and the LFP present the official ball for the 2015-16 season

The German sports equipment manufacturer adidas and the LFP have unveiled the official match ball of Ligue 1 for the 2015-16 season, on 22/05/2015. The ball, with black, blue and red lines, is available in adidas stores, the e-shop of the brand and in all authorised distributors at a price €130. A…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 42578
• Published on 26/05/15 at 10:29
©  D.R.
Extreme Networks (connectivity) partners with Netco Sports to develop fan experience

Extreme Networks, an American company that designs and manufactures equipment for telecommunications networks, has become a partner of Netco Sports, a company that provides solutions and mobile applications, in order to offer "a chain of value ranging from installations of infrastructure to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 42535
• Published on 25/05/15 at 15:04