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©  D.R.
Liga BBVA: the video game publisher EA Sports to be a partner of Real Madrid until 2017-18

The video game publisher EA Sports has become a partner of Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, announced the club on 21/07/2015. This partnership will allow the company to use the image of Real and its players for the different communication campaigns of its FIFA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 47645
• Published on 22/07/15 at 12:29
©  D.R.
Ligue 1: McDonald's become a partner of Olympique Lyonnais in the Lyon region until 2017-18

McDonald's restaurants in the Lyon region have become official suppliers to Olympique Lyonnais (Ligue 1), official partners of the women's team and key partners of the OL Academy for a period of three years (2015-16 to 2017-18 ), announced the club on 21/07/2015. McDonald's will receives…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47642
• Published on 22/07/15 at 10:17
Dalian Wanda Group enters the European football market

With further news regarding additional Chinese capital partners with the Dalian Wanda Group regarding its takeover of Infront Sports & Media AG, please find here a review of Dalian Wanda's investment and entry into the European football market in 2015.• The Dalian Wanda Group, a Chinese…
Domain(s): Clubs, Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Rights Acquisitions, …
• Article # 47621
• Published on 21/07/15 at 19:15
Premier League: Uber joins Chelsea FC 2015-16 to deliver club's shirt in 8 cities around the world

Uber, a mobile application which allows its users to hire private drivers, has joined with Chelsea FC (Barclays Premier League) for 2015-16 to deliver the club's shirt around the world, announced the club on 16/07/2015. Fans of the club can get the new adidas shirt in eight cities where the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47581
• Published on 21/07/15 at 16:10
©  Shanghai Oriental Pearl Media Co. Ltd.
Infront: two Chinese companies want to acquire a 5% stake from Dalian Wanda for €18.1m

Shanghai Oriental Pearl Media Co. Ltd., a Chinese company specialising in audiovisual technical services and content, and China Media Capital want to jointly acquire 5% stake in the Swiss marketing rights and media rights agency Infront Sports & Media, for €18,079,700, announced Shanghai Oriental…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 47594
• Published on 21/07/15 at 15:30
©  D.R.
Poland: PGE (energy) obtains the naming rights to the National Stadium in Warsaw until October 2020

The Polish energy producer and distributor PGE (Polska Grupa Energetyczna) has obtained the naming rights to the National Stadium in Warsaw (58,000 seats) until October 2020 announced the company operating the website PL.2012 +, on 16/07/2015. The stadium was built in 2012 for €486m and hosted…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 47544
• Published on 21/07/15 at 14:36
©  D.R.
Premier League: Coco Joy (beverages) partners with Manchester City and CFG clubs

Coco Joy, a coconut-flavoured beverage brand from the FAL Food & Beverages group, has partnered with three CFG (City Football Group) clubs, Manchester City FC (Barclays Premier League), New York City FC (MLS) and Melbourne City FC (A-League, Australian first division), announced the group on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47558
• Published on 21/07/15 at 13:34
Ligue 1: Bodet group to be shirt sponsor of Angers SCO for away games in 2015-16

Bodet, the French time piece (watches, software, clock synchronisation, sports displays) group, will be the shirt sponsor of Angers SCO (Ligue 1) for away games in 2015-16, announced the club on 17/07/2015. Bodet will share the front of the shirt with the Swedish truck manufacturer Scania, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47545
• Published on 21/07/15 at 12:14
©  D.R.
Eredivisie: Solland Solar (solar panels) becomes shirt sponsor of Roda JC in 2015-16

Solland Solar, the solar panel brand belonging to the Pufin Power Group, has become the shirt sponsor of SV Roda JC Kerkrade (Eredivisie) for the 2015-16 season, announced the club on 13/07/2015. The company has an option to extend the contract for several seasons with the newly-promoted club."The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47497
• Published on 20/07/15 at 16:45
©  D.R.
Premier League: Marathonbet (betting) becomes a partner of Liverpool FC until 2017-18

The British betting operator Marathonbet has become a partner Liverpool FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the club on 17/07/2015. As a regional partner, Marathonbet will have the exclusive rights for the UK. 188Bet, which has been a partner since 2009…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 47489
• Published on 20/07/15 at 15:54