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©  VSA
Inka Müller-Schmäh named Director of VSA, the German association for sports sponsorship owners

Inka Müller-Schmäh has become director of the VSA (Vereinigung Sportsponsoring-Anbieter), the German association for sports sponsorship owners, starting in January 2014. She replaces Gerd Graus, who becomes a communications consultant for the VSA. Inka Müller-Schmäh has been a member of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Legal, …
• Article # 12522
• Published on 09/12/13 at 14:32
©  Udinese
Serie A: Department store chain Upim shirt sponsors for Udinese in 2013-14

Italian department store chain Upim have become the new shirt sponsors for Udinese (Serie A) until the end of the 2013-14 season, the club announced on the 04/12/2013. The company logo appeared on the front of the shirt in the match between Juventus-Udinese (1-0, match-day 14 of Serie A), on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12528
• Published on 09/12/13 at 13:03
©  Sampdoria
Serie A: MSC Cruises partner Sampdoria until the end of the 2013-14 season

The shipping company MSC Cruises have become partners with Sampdoria (Serie A) for the 2013-14 season, announced the Genoa club, on the 05/12/2013. The agreement was finalised with the help of the marketing and media rights agency Infront Italy.MSC Cruises will introduce special offers aimed at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12465
• Published on 06/12/13 at 16:45
©  UEFA
UEFA : tender for sales of corporate hospitality packages for Euro 2016 in worldwide territories

UEFA (Union of European Football Associations) issued a Request For Proposal (RFP) for the official hospitality sales rights for Euro 2016 in all worldwide territories, with the exception of host country France, on the 03/12/2013.At Euro 2016, "the UEFA hospitality programme will offer its clients…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Stadiums, …
• Article # 12469
• Published on 06/12/13 at 15:28
©  D.R.
Liga BBVA: Chinese electronics company Hisense to supply Valencia CF stadium with LED screens

Chinese electronics group, Hisense will supply Valencia CF (Liga BBVA) with LED screens, the club announced on the 02/12/2013. The partnership covers the 2013-14 season.The Chinese brand will equip the VIP hospitality areas of the Mestalla Stadium (55,000 seats) with LED screens. Hisense will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 12440
• Published on 05/12/13 at 19:45
©  nike
Nike unveils "Ordem", the 2014 ball for the friendly matches of its sponsored federations

Nike has unveiled its new "Ordem" football (first word of Brazil's slogan, "Ordem e Progresso", "Order and Progress"), on the 02/12/2013.The ball will be used by all Nike-sponsored federations (including the ten teams who have qualified for the 2014 World Cup: Australia, South Korea, United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 12396
• Published on 05/12/13 at 18:45
©  Premierleague.com
Premier League: €157m in shirt sponsorship revenue generated in 2013-14

The 20 Premier League clubs generate €157m of shirt sponsorship revenue for the 2013-14 season, indicated the "European Jersey 2013-14" study conducted by the sports marketing agency Repucom, which was published on the 29/11/2013.Manchester United (Aon) and Liverpool FC (Standard Chartered) record…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12436
• Published on 05/12/13 at 18:40
©  D.R.
Brazil 2014: Match Hospitality reveal hospitality packages for fans

Match Hospitality AG, the Swiss company who own and manage the rights for FIFA's hospitality programme, have revealed their packages for fans wishing to attend the 2014 World Cup in Brazil (12/06 to 13/07/2014), on the 03/12/2013.The company, who are based in Zurich (Switzerland), have managed…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Authorities
• Article # 12377
• Published on 04/12/13 at 19:20
Adidas release "Brazuca", the official ball of the 2014 World Cup

Adidas have released "Brazuca", the official ball of the 2014 World Cup, on the 04/12/2013. Available in stores and on the company's official website, the ball costs €140. A replica is also available for €30.The company unveiled the new ball on the 3/12/2013 with a 3D light projection launch…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12368
• Published on 04/12/13 at 19:00
©  Sankt Pauli
2.Bundesliga: Belgian company Iglo become partner of FC Sankt Pauli for 2013-14

The Belgian food company Iglo have become a partner of FC Sankt Pauli (2.Bundesliga) for the 2013-14 season, the German club announced, on the 03/12/2013.The Iglo logo will be present on FC St. Pauli's LED perimeter hoarding, as well as in their media communications. The company will also become…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12347
• Published on 04/12/13 at 18:30