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Brazil 2014: FIFA bans players from wearing Beats by Dre for competition

As of 17/06/2014, FIFA (Federation Internationale de Football Association) has banned players from wearing Beats by Dre headphones in stadiums and media appearances for the World Cup in Brazil (12/06 to 13/07/2014). FIFA is protecting Sony, its official partner for the event, which pays an…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 21110
• Published on 19/06/14 at 15:56

Premier League: PruHealth and PruProtect partner with Manchester City, Arsenal and Liverpool

PruHealth (health insurance) and PruProtect (life insurance) -- joint ventures between the South African medical group Discovery and the British insurance company Prudential PLC -- announced on 17/06/2014 that they have officially partnered with three Premier League clubs: Arsenal, Manchester…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21057
• Published on 19/06/14 at 14:31

Portugal: Telecommunications operator Meo extends sponsorship of national team through 2018

Meo, the Portuguese telecommunications operator owned by Portugal Telecom, has extended its sponsorship of the Portuguese national team through 2017-18, the FPF (Portuguese Football Federation) announced on 16/06/2014. The new contract covers the Euro 2016 in France and the 2018 World Cup in…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21081
• Published on 19/06/14 at 12:58

Silk Invest creates African investment fund for African football players

Silk Invest, a UK company that manages private investments in developing countries, and the Ivorian player Kolo Toure (Manchester City), have joined together to create a fund that invests in Africa on behalf of African footballers, they announced on 11/06/2014. This investment fund, based in…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 21046
• Published on 18/06/14 at 18:51

Serie A: Dacia extends shirt sponsorship with Udinese until 2019-20

The Romanian automaker Dacia, which has been owned by the French group Renault since 2000, extended its shirt sponsorship deal on 16/06/2014 with Udinese (Serie A) until 2019-20. Dacia, which has been under contract with Udinese since the 2009-10 season, will be visible on the club's shirts in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 21005
• Published on 18/06/14 at 15:41

Brazil 2014: World Cup estimated to bring €1.1bn to advertising market for 2014

The 2014 World Cup in Brazil (from 12/06 to 13/07/2014) should generate €1.1bn in the 2014 global advertising market, according to ZenithOptimedia, an agency that does consulting and buys media space for advertisers, on 16/06/2014. It said that the annual growth of the advertising market with an…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 21007
• Published on 18/06/14 at 10:43

Cristiano Ronaldo second-most-highly paid athlete in world at €59.04m, according to Forbes

Portugal's Cristiano Ronaldo (Real Madrid) is the second-most-highly paid athlete in the world; he was paid a total of $80m (€59.04m) from 01/06/2013 to 01/06/2014, according to Forbes magazine on 10/05/2014. In first was American boxer Floyd Mayweather who, with two fights scheduled in this…

Domain(s): Sponsors & Partners
• Article # 20926
• Published on 17/06/14 at 16:42

Liga: Power8 partners with Espanyol and acquires naming rights to stadium

Power8, a British company providing IT solutions for betting operators, has become a major partner of Espanyol (14^th in Liga in 2013-14) and acquired the naming rights to their stadium through 2020-21, the club announced on 13/06/2014. The Cornellà-El Prat Stadium (capacity 40,500), inaugurated in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 20908
• Published on 16/06/14 at 18:29

Liga: Chinese electronics retailer Suning partners with FC Barcelona

The Chinese electronics retailer Suning has partnered with FC Barcelona (Liga BBVA) until 2015-16, the club announced on 11/06/2014. The retail chain has an option to extend the contract for one year. The company may use the image rights of FC Barcelona for its various campaigns on Chinese…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 20862
• Published on 16/06/14 at 17:39

Premier League: South Korean pharmaceutical group Cho-A to sponsor Manchester United

The South Korean pharmaceutical group Cho-A Pharm will sponsor Manchester United (Premier League), the club announced on 09/06/2014. The contract covers the 2014-15 and 2015-16 seasons. Cho-A Pharm will be the official partner for South Korean and Vietnamese territories. The corporation will use…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20812
• Published on 16/06/14 at 10:32