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The dual stadium and shirt sponsorship between Arsenal and Emirates is best known in the UK

The partnership between Arsenal and Emirates Airline, the airline company based in Dubai, is the most recognisable partnership among sport fans in the United Kingdom— 62% of respondents knew the shirt sponsor of the London club, according to a Repucom study published on the 09/12/2013. The South…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 13566
• Published on 13/12/13 at 11:50
Ralf Koslowski resigns as Managing Director of Sales for Infront Germany

Ralf Koslowski has resigned as Managing Director of Sales for Infront Sports & Media Germany, the media and marketing rights agnecy, on the 05/12/2013. Reinhardt Weinberger, Managing Director of the company, temporarily takes over the responsibilities of Ralf Koslowski."During the last two and a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 12688
• Published on 12/12/13 at 18:00
Portugal: ticket platform Viagogo become partners of FC Porto

The online ticket platform Viagogo have become partners of FC Porto (POR), on the 06/12/2013.Viagogo will help the promotion and sale of FC Porto's match tickets in the 50 countries where the company operates. The deal will cover matches in the do Dragão stadium (50,000 seats), the home of FC…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 12716
• Published on 12/12/13 at 16:50
Nike join nine organisations to promote physical activity among children in Brazil

The sports equipment manufacturer Nike have announced the launch of a programme to encourage the practice of physical activity among children in Brazil, on the 09/12/2013. The announcement was made during the "Clinton Global Initiative for Latin America" meeting, which brings together former U.S…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12719
• Published on 12/12/13 at 16:35
©  D.R.
Qatar : Aspire Katara Investment and Infront create joint venture - AspireInfront

Qatar's investment fund, Aspire Katara Investment (AKI), and media and marketing rights agency Infront Sports & Media have announced "a new joint venture to target the growing sports marketing business in the GCC (Gulf Cooperation Council) region", on the 09/12/2013.The company will operate with…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 12593
• Published on 11/12/13 at 19:40
La Liga: IT group Intel Corporation becomes partner of FC Barcelona in 2013-14

American IT group Intel Corporation has become a partner of FC Barcelona in 2013-14, on the 10/12/2013. As an official sponsor, the company may use the club's image internationally.The content of this agreement will be announced at a press conference on the 12/12/2013 in the presence of Sandro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12665
• Published on 11/12/13 at 17:30
Brazil: mortar company Weber become sponsors of Fortaleza EC until 2015

The Weber company, world leaders in mortars, and a subsidiary of the French group Saint-Gobain, have become the shirt sponsor of Fortaleza EC (Serie C, Brazilian 3rd Division), announced the club, on the 04/12/2013.The contract between the two parties will last until the end of the 2015 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12650
• Published on 11/12/13 at 12:50
©  D.R.
Champions of Brazil Cruzeiro: sponsor Olympikus organise a trophy lap of honour in stands

The Brazilian kit supplier, Olympikus, organised a lap of honour for the trophy of the champions of Brazil, by placing it in a large transparent inflatable ball and throwing it in to the stands of the Mineirão stadium (62,000 seats), to celebrate Cruzeiro's 2013 league title, during the game…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12594
• Published on 10/12/13 at 14:30
©  BVB
Bundesliga: Borussia Dortmund and Puma inaugurate the "wall of love"

German kit supplier Puma and Borussia Dortmund (Bundesliga) inaugurated the "wall of love" before the official club shop at the Signal Iduna Park (80,500 seats), on the 05/12/2013.A black iron gate has been made available to Dortmund fans to hang padlocks on. They can inscribe their "declaration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 12585
• Published on 10/12/13 at 11:15
©  D.R.
Serie A: Mapei group to acquire Reggio Emilia's Mapei Stadium for €3.65 million

The Mapei Stadium "Città del Tricolore" (20,000 seats), Reggio Emilia's (ITA) stadium has been acquired by the Mapei Group, the owners of Sassuolo Calcio (Serie A), after a public bid in Reggio Emilia on the 05/12/2013.The Mapei Stadium is home to Sassuolo and Reggiana (the Reggio Emilia club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 12555
• Published on 09/12/13 at 18:30