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©  VFL Wolfsbourg
Bundesliga : South Korean tire manufacturer Nexen Tire new sponsor of VfL Wolfsburg for 2013-14

South Korean tire manufacturer Nexen Tire has become an official sponsor of VfL Wolfsburg (Bundesliga, GER) for the rest of the 2013-14 season, on the 27/12/2013.Nexen Tire will appear on the LED advertisement boards at the Volkswagen Arena (30,000 seats) and on the club communications media. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13265
• Published on 07/01/14 at 19:30
©  Liverpool FC
Premier League: Indian electronics group Xolo official partner of Liverpool FC until 2018

Indian smart mobile devices brand Xolo has become an official partner of Liverpool FC (Premier League) until 2018, the club announced on the 06/01/2014.Xolo becomes the first regional marketing partner of the club in India. The company will use the image of Liverpool FC for advertising campaigns…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13276
• Published on 07/01/14 at 18:50
©  Racing Club
Argentina: Brazilian company Topper to become kit supplier of Racing Club until 2016

Brazilian kit supplier Topper has become the official partner of Racing Club de Avellaneda (Argentinian first division) until 2016, announced the club from the suburb of Buenos Aires, on the 02/01/2014. Racing Club’s players will play with their new kit during the first game of the 2014 Closing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13287
• Published on 07/01/14 at 18:40
©  Paris SG
Ligue 1: Q.Media and JC Decaux exclusive partners of Paris SG in the Middle East until June 2014

Q.media, leading media company in Qatar, and Q.Media Decaux, a joint venture between Q.Media and the French outdoor advertising group JC Decaux, have been officially designated exclusive regional media partners of Paris Saint-Germain in the Middle East, from the 15/12/2013 until the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13223
• Published on 06/01/14 at 15:45
©  D.R.
Turkey: Adidas believed to extend partnership with Fenerbahce until 2018-19

German kit supplier Adidas are believed to extend their partnership with Fenerbahce (TUR), according to the Turkish press on the 03/01/2014. The contract between the two parties runs until the end of the 2013-14 season and would be extended until 2018-19.Under the new agreement, Fenerbahce would…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 13215
• Published on 03/01/14 at 18:56
Facebook to buy SportStream, a company specialising in the gathering of sports data

Social network Facebook has bought SportStream, a company specialising in the gathering, aggregation and real-time analysis of sports data for sport professionals (clubs, media, distributors...), on the 18/12/2013. This acquisition should help Facebook's media partners to find and exploit sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 13180
• Published on 02/01/14 at 19:15
©  D.R.
Bundesliga: Rewe to renew as title sponsor of Borussia Dortmund family stand until 2015-16

German supermarkets and hypermarkets group Rewe has extended its partnership with Borussia Dortmund (Bundesliga) until 2015-16, the club announced on the 20/12/2013. The company has been supporting the 2013 Champions League finalist since the beginning of the 2010-11 season. Rewe will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13342
• Published on 26/12/13 at 14:18
©  Puma
Mario Balotelli to become an ambassador of German sports brand Puma

23-year-old AC Milan player Mario Balotelli (Italian International, 23 selections, 12 goals) has become an ambassador of the German sports brand Puma, on the 23/12/2013.To celebrate this multi-year partnership, the player has unveiled on his Twitter account his new boots, covered with the headline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13080
• Published on 24/12/13 at 19:00
©  D.R.
England: Samsung's contest offers amateur players three professional contracts

The final of the "Win a pro contract" competition, organised and sponsored by Korean electronics manufacturer Samsung, takes place at Swindon Town's (League One, English third division) County Ground, on the 12/01/2014.22 amateur players will play an 11-a-side game hoping to be spotted by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13078
• Published on 24/12/13 at 18:45
©  US Soccer
Nike and the U.S. Soccer Federation renew their partnership for nine years

Nike and the USSF (U.S. Soccer Federation) have extended their partnership for nine more years, the American sporting goods manufacturer announced on the 20/12/2013. Both parties have been partners since 1995 and are now bound until 2023.Nike will supply men and women’s United States teams at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13084
• Published on 24/12/13 at 18:30