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Liga BBVA: American Stanley Black & Decker to partner with FC Barcelona until July 2017

DIY and gardening tool manufacturer and distributor Stanley Black & Decker will partner with FC Barcelona (Liga BBVA), the club announced on 16/05/2014. The American company, based in Connecticut (USA), will sponsor the club until July 2017. Stanley Black & Decker will use the club's image to…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19303
• Published on 19/05/14 at 16:45

Ligue 1: Nike to be kit supplier for AS Monaco FC until 2018-19

The American brand Nike will be the kit supplier for AS Monaco FC (Ligue 1) until the end of the 2018-19 season, the club announced on 18/05/2014. Nike will replace the Italian brand Macron, which equipped AS Monaco from 2010-11 to 2013-14. The American brand presented the 2014-15 shirt during at…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 19304
• Published on 19/05/14 at 14:46

Brazil 2014: ESPN launches "Global Issues" campaign and new mobile app

American sport channel ESPN launched a campaign called "Global Issues" on 05/05/2014 for the 2014 World Cup and a mobile app called "ESPN FC Soccer & World Cup" to promote its coverage of the event. The campaign will be carried out by the agency Wieden + Kennedy New York, and includes a…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 19233
• Published on 16/05/14 at 17:45

Brazil 2014: Kit supplier Adidas presents Battle Pack shoe collection

The kit supplier Adidas unveiled Battle Pack, its new shoe collection for the 2014 World Cup, on 12/05/2014. The collection is composed of five models with "innovative technology and decidedly aggressive design," said the German brand. The models are: adizero f50, predator, nitrocharge, adizero…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 19159
• Published on 16/05/14 at 10:59

Brazil 2014: Chinese group Huawei partners with Ghana until May 2015

Huawei, the Chinese group specialising in information technology and communication, became a partner of Ghana Football Association (GFA) on 12/05/2014. The one-year contract expires in May 2015.The Chinese company will equip the Black Stars with technology and promote this association in Ghana…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19161
• Published on 15/05/14 at 18:59

Brazil 2014: Netherlands adopts Google Glass and Oculus Rift

KNVB (Royal Dutch Football Federation) and the Dutch national team have equipped themselves with Google Glass, in collaboration with Triple IT, a Dutch company that creates digital services, they announced on 07/05/2014. These connected glasses allow coaches to analyse real-time statistics for…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 19121
• Published on 15/05/14 at 18:24

Premier League: Automaker Citroën to continue with Arsenal until 2016-17

The French automaker Citroën has extended its partnership with Arsenal FC (Premier League) until 2016-17, the club announced on 13/05/2014. Citroën has been linked to the club since 2008. Citroen will maintain its presence on display advertising in Emirates Stadium (capacity 60,000) and implement…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19002
• Published on 14/05/14 at 17:59

Brazil 2014: Sony launches One Stadium Live site to collect the content of social networks

The Japanese electronics company Sony launched One Stadium Live on 12/05/2014. The website brings together, on a single platform, content and discussions on the 2014 World Cup that are published on the three major social networks (Facebook, Twitter and Google+). This site, developed by the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 19056
• Published on 14/05/14 at 17:30

Michael Watts appointed president of Wasserman Media Group on 12/05/2014

Michael Watts was appointed president of Wasserman Media Group on 12/05/2014. Wasserman is an American company specialising in the management of media and marketing rights, as well as of athletes' careers. Watts had held many functions (COO, CFO) within the company since joining in 2002. He is…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19016
• Published on 14/05/14 at 14:10

Bundesliga: Betting operator Tipico extends its partnership with Hoffenheim to 2014-15

The betting operator Tipico extended its partnership with TSG 1899 Hoffenheim (Bundesliga) to the 2014-15 season, the club announced on 10/05/2014. The contract also includes an option to extend to 2015-16. The operator has supported the club since 2010. Tipico is a second-level sponsor of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19005
• Published on 13/05/14 at 18:01