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©  D.R.
NFL: Enterasys implement "Wi-Fi coaches" to help connect fans in two stadiums

Enterasys, a U.S. company that designs and manufactures equipment for telecommunications networks, has established "Wi-Fi coaches" in the NFL (National Football League, U.S.) to help fans connect to stadium networks during New England Patriots (Boston) and Philadelphia Eagles games.In Boston at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 12963
• Published on 19/12/13 at 19:35
©  Police
Neymar becomes ambassador of Italian sunglasses brand Police until 2015

The Brazilian international Neymar Junior (FC Barcelona, La Liga, ESP) has become an ambassador of Italian sunglasses brand Police, on the 16/12/2013. The two-year contract, which ends in December 2015, will make the former Santos (BRA) player €2.5 million per year, according to the Press…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 12951
• Published on 19/12/13 at 18:45
MLS present new Adidas ball for 2014 season

The MLS (Major League Soccer) have revealed the official ball for the 2014 season, on the 07/12/2013. Produced by Adidas, official partner of the American league since its creation in 1996, it has the same design as the official 2014 World Cup Brazuca ball, presented on the 04/12/2013 in Rio de…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 12923
• Published on 18/12/13 at 18:30
©  Warrior
Kolo Touré (Liverpool) becomes ambassador of American kit supplier Warrior

Kolo Touré, the Ivorian international who plays for Liverpool FC (Premier League) has become an ambassador of the American kit supplier Warrior, announced the brand, on the 13/12/2013.Kolo Toure will wear the Skreamer brand of boots. He is also equipped with Warrior products by the club, as the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 12915
• Published on 18/12/13 at 18:00
©  Repubblica.it
Serie A: Turkish Airlines in talks to become Roma's shirt sponsor

Turkish Airlines are in talks with AS Roma (Serie A) to become their main shirt sponsor, according to the Italian daily Corriere dello Sport, on the 15/12/2013.Turkish Airlines have offered €11 million over three and a half years, until the end of the 2016-17 season, to be the Roman club's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12895
• Published on 18/12/13 at 11:10
©  Vasco da Gama
Brazil: Nissan break contract with Vasco da Gama following incidents against Atletico Paranaense

The Brazilian subsidiary of Japanese automaker Nissan have ended their sponsorship deal with Vasco da Gama (Brazil), on the 16/12/2013.The termination by Nissan comes following violent clashes between supporters which resulted in several serious injuries on the last day of the Brazilian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12864
• Published on 17/12/13 at 18:30
China: Unilever's Clear becomes partner of Guangzhou Evergrande FC

Cosmetics brand Clear, which belongs to the Dutch group Unilever, has become a sponsor of Guangzhou Evergrande FC (CHN), on the 10/12/2013.The agreement was negotiated by the U.S. marketing rights agency Octagon. Guangzhou Evergrande will integrate Clear's new strategic advertising campaign for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12854
• Published on 17/12/13 at 17:45
©  D.R.
FIFA: power supplier Aggreko to be official partner of the 2014 World Cup

Aggreko, a company specialising in providing power solutions for events has become official partner of the 2014 World Cup in Brazil, announced FIFA (Federation Internationale de Football Association) on the 16/12/2013.The company will provide the required broadcast power solutions to the IBC…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13270
• Published on 17/12/13 at 12:47
©  FCB
La Liga: IT group Intel put logo inside Barcelona shirt

The IT group Intel have made a deal to display their logo inside FC Barcelona's (La Liga, ESP) shirt, the club announced during the official presentation of the partnership, on the 12/12/2013.It is the first time the Catalan club have put a logo inside their shirt. Getafe (La Liga) were the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12798
• Published on 16/12/13 at 17:20
©  D.R.
Naming of the Parc des Princes: "€ 8m of potential benefits per year" (Jean-Claude Blanc, Paris SG)

"The new license includes the possibility of naming the stadium, which would allow us to add the name of a partner to the existing name of Parc des Princes. This is only a possibility and we evaluate the potential benefits at € 8m per year," said Jean-Claude Blanc, Chief Operating Officer of Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 13300
• Published on 16/12/13 at 13:17