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©  Adidas
Adidas launch "The Enlightened" - boots with reflective technology

German sporting goods company Adidas launched reflective boots during the Champions League match between AC Milan and FC Barcelona (1-1, Group H, match-day 3), on the 10/22/2013.The technology, called "The Enlightened", allows boots to capture and reflect floodlights and flash-photography. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 11067
• Published on 23/10/13 at 18:45
©  Milan AC
Serie A: Windows manufacturer SPI extends sponsorship of AC Milan in 2013/14

The Italian windows manufacturer, SPI Windows, will continue its partnership with AC Milan (Serie A) for the 2013/14 season, the club announced on the 21/10/2013. SPI has been a sponsor of the Lombard club since the 2011/12 season.Infront Italy, the media and marketing rights company, worked on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11059
• Published on 23/10/13 at 18:18
©  ADIDAS
Adidas Group: Gil Steyaert, named Managing Director for Western Europe

Gil Steyaert has been appointed Managing Director of Adidas Group (Adidas and Reebok brands) for the Western Europe region, the company announced on the 10/22/2013. He will take office on the 01/11/2013. Currently Managing Director of the North Market (UK, Ireland, Benelux and Scandinavia), he…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 11062
• Published on 23/10/13 at 17:59
Serie A: Betting operator SportYes becomes partner of Livorno for the 2013/14 season

Online sports betting operator SportYes has become partners with AS Livorno Calcio (Serie A) for the 2013-14 season, the club announced on the 20/10/2013.SportYes, which belongs to the Austrian group Admiral, will have pitch-side advertising at the Armando Picchi stadium (19,000 seats) during…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 11057
• Published on 23/10/13 at 17:30
©  Sport24
Real Madrid: Audi in the running for Santiago Bernabeu naming rights

The German automaker Audi are in the running for the naming rights of the Santiago Bernabeu stadium (85,000 seats), according to the Madrid daily newspaper AS on the 22/10/2013. The stadium would then be called "Santiago Bernabeu Audi" or "Audi Santiago Bernabeu.""We are working to find a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 11039
• Published on 23/10/13 at 13:30
©  Stoke City
Premier League: Interlink Express extends deal with Stoke City in 2013/14

The delivery company Interlink Express has extended its partnership with Stoke City (Premier League) in 2013/14, the club announced on the 22/10/2013. The partners have been together since the 2012/13 season.The new agreement allows the company to benefit from greater visibility at the Britannia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11038
• Published on 23/10/13 at 12:59
©  Nike
Nike to provide Cristiano Ronaldo with special boots for Barca-Real El Clasico

American sports equipment company, Nike, have launched a new pair of boots, Nike Mercurial CR7 IX, especially for Cristiano Ronaldo, on the 22/10/2013. The Portuguese Real Madrid striker will wear them for the first time the El Clasico match between FC Barcelona and Real Madrid on the 26/10/2013…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands
• Article # 11030
• Published on 23/10/13 at 12:37
Go Sport Group sign new franchise deal in the Middle East with Al Mana (Qatar)

Go Sport Group have signed a new 'master franchise' agreement for a period of ten years (until 2023) with the Qatari Al Mana Company, the sports distribution group said, on the 21/10/2013. The agreement now covers Saudi Arabia, Oman, Bahrain, the United Arab Emirates, Qatar and Kuwait and plans to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 11012
• Published on 22/10/13 at 17:30
Brazil 2014: Hyundai asks fans to write slogans for 32 official busses

FIFA (Federation Internationale de Football Association) and South Korean automobile manufacturer Hyundai have launched the "Be there with Hyundai" contest, on the 17/10/2013. It allows fans to come up with slogans for the official bus of all 32 teams in the 2014 World Cup in Brazil (from the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 10962
• Published on 21/10/13 at 18:05
©  FIGC
Simmenthal food group to sponsor Italian Federation in 2013/14

The Italian food group Simmenthal has become the official partner of the FIGC (Italian Football Federation), on the 19/10/2013. Simmenthal became part of the Canadian-owned Bolton Food Group in December 2012.The canned meat producer will partner with the Italian team during the 2014 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 10973
• Published on 21/10/13 at 17:45