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Puma announces turnover down 8.7% in 2013 to €3 billion

The German brand Puma, which belongs to the French Kering group, announced their turnover is down 8.7% in 2013 to €3b, on 20/02/2014.Sales in the EMEA region (Europe, Middle East, Africa) fell 4.4% (€1.22b). Puma says that the performance has been weak in the "French and Italian markets, partially…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 15108
• Published on 21/02/14 at 10:05
©  D.R.
Coca-Cola plans to invest an additional one billion dollars into its marketing budget by 2016

Coca-Cola announced that it wants to reduce its production costs by one billion dollars (€730 million) and redirect that amount into its marketing budget by 2016, the company announced while publishing its figures for the 4th quarter of 2013 on 18/02/2014. The Atlanta-based (USA) group wants to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15089
• Published on 20/02/14 at 17:05
©  Nike
Nike presents the Australian uniform for the 2014 World Cup

U.S. sportswear supplier Nike unveiled the official uniform for the Australian team for the 2014 World Cup in Brazil on 17/02/2014.The design of the Australian shirt resembles that of the Brazilian national team, also equipped by Nike, the difference being that the shirt of the FFA (Football…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 15057
• Published on 20/02/14 at 16:35
Sportfive appoints Leonardo Giammarioli (former AS Roma) international director product development

Leonardo Giammarioli was appointed international product manager of Sportfive (a subsidiary of Lagardère Unlimited), the sports marketing and media rights development agency announced on 19/02/2014. He will oversee the international expansion of the agency and its development in Europe, Africa and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 15069
• Published on 20/02/14 at 16:14
Average attendance of clubs in the five major European leagues since 2008-09

The average attendance for a club belonging to five main European championship (Premier League, Bundesliga, Liga BBVA, Series A, Ligue 1) was 29,430 spectators in 2012-13, according to data compiled by News Tank. Borussia Dortmund (Bundesliga) had the strongest average attendance with 80,520…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79867
• Published on 20/02/14 at 15:07
©  jaguar
José Mourinho (Chelsea FC) joins the Jaguar automobile brand

José Mourinho, the Portuguese manager of Chelsea (Premier League), joined the British automobile brand Jaguar on 12/02/2014. Mourinho will participate in the international branding campaign, "It's good to be bad." He will receive the keys to a Jaguar E-Type Coupe, the latest model of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15077
• Published on 20/02/14 at 14:28
©  Barclays
Nike appoints Anthony Watson as director of information systems

The American Anthony Watson was appointed director of information systems at Nike, announced the U.S. sports equipment manufacturer on 18/02/2014. He replaces Roland Paanakker, who left the post in October 2013. Watson will officially take office in April 2014, and will work with Eric Sprunk…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Legal, …
• Article # 15061
• Published on 20/02/14 at 13:27
©  Hublot
José Mourinho (Chelsea FC) ambassador of Swiss watchmaker Hublot

Chelsea manager José Mourinho became an ambassador of the Swiss watchmaker Hublot on 17/02/2014. José Mourinho, the coach of the London club since 03/06/2013, previously held the Chelsea position between 2004 to 2007. His annual salary is estimated at €12m. With this new partnership, Hublot is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 15006
• Published on 19/02/14 at 15:41
France: ERA Real Estate becomes a partner of the Coupe de la Ligue until 2016-17

The international franchise network of real estate agents, ERA Real Estate, became an official partner of the Coupe de la Ligue on 17/02/2014. The partnership will begin during the final of the 20th edition of the competition, which sees Olympique Lyonnais versus Paris Saint-Germain at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 14964
• Published on 19/02/14 at 12:58
©  Bayer Leverkusen
Bundesliga: LG Electronics opens a 50 square meter shop at the BayArena in Leverkusen

The LG company opened a 50 square meter shop within the BayArena (30,200 seats) of Leverkusen on 15/02/2014. The Korean electronics company has been the main shirt sponsor of Bayer Leverkusen (Bundesliga) since 2013. Both parties are bound until the end of the 2015-16 season. The annual sum of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 14961
• Published on 19/02/14 at 12:30