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©  Real Madrid
Spain: Real Madrid Foundation organising food collection in exchange for match tickets

The Real Madrid Foundation are organising a food collection at the Santiago Bernabeu stadium, "to raise all the fans awareness so that together we support struggling families," in partnership with the Spanish Food Bank and SEUR Foundation, said Real Madrid, on the 21/11/2013.The club are offering…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 11931
• Published on 22/11/13 at 16:59
©  FIFA
Adidas: "Our agreement with FIFA enables us to remain an integral part of the game" (Herbert Hainer)

"Thanks to our partnership with FIFA (Fédération Internationale de Football Association), our standing is such that, even if no team kitted-out by Adidas qualified for the tournament - a highly unlikely worst-case scenario - we would still remain an integral part of the game," said Herbert Hainer…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 11959
• Published on 22/11/13 at 16:32
©  Arsenal FC
Premier League: Lanvin become official tailors of Arsenal until the end of 2014-15

The Parisian fashion house, Lanvin, have become the official tailors to Arsenal FC (Premier League, ENG) for two years, the club announced on the 21/11/2013. The two parties are tied to the end of the 2014-15 season.First team players and key representatives of the club will wear Lanvin suits on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11929
• Published on 21/11/13 at 19:00
Bundesliga: Nike to continue with Werder Bremen until 2017-18

The U.S. kit supplier Nike will extend their contract with Werder Bremen (Bundesliga) until the 2017-18 season, according to several German media sources, on the 20/11/2013. The agreement should be formalised by December 2013.Nike have been supplying the club since 2009-10. The current contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11889
• Published on 20/11/13 at 19:05
©  QFA
Shell Oil become sponsor of the Qatar Football Association until 2016-17

Shell, the British and Dutch oil company have become a partner of the QFA (Qatar Football Association), through its subsidiary Qatar Shell, the company announced, on the 18/11/2013. Both parties are bound to the end of the 2016-17 season. The partnership was unveiled at the Aspire4Sport congress…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 11839
• Published on 19/11/13 at 15:55
©  AS Roma
Serie A: "For Christmas, we will have a shirt sponsor" (James Pallotta, president of AS Roma)

"We have serious investors willing to help us. For Christmas, we will have a shirt sponsor," said James Pallotta, the American president AS Roma (Serie A), on the 17/11/2013.The club's charity foundation "Roma Cares" has been displayed on the front of their shirts since the beginning of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11807
• Published on 18/11/13 at 18:38
©  Warrior
Thomas Ince (Blackpool FC) in promotional video for Warrior's new "Superheat" boots

Warrior, the American sports equipment manufacturer, have launched a new range of football boots called "Superheat", on the 14/11/2013. Touted as the competitor to Nike's Mercurial Vapor, the Adidas F50, and Puma's evoSPEED, the "Superheat" range will be available from the 05/12/2013.To promote…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11787
• Published on 18/11/13 at 13:34
©  Real Madrid
La Liga: Saudi Telecom Company extend partnership with Real Madrid until 2018

The Saudi Telecom Company (STC) have extended their partnership with Real Madrid (La Liga BBVA, ESP) the club announced, on the 11/11/2013. Having supported the club since 2009, STC and Real are now linked until the end of the 2017-18 season.STC are the official telecommunications partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11740
• Published on 15/11/13 at 14:30
©  Derby County
England: iPro drinks buy naming rights to Derby County's stadium for €800,000 per year

Energy drinks company iPro have bought the naming rights for Derby County's (Championship, English 2nd division) stadium for €800,000 per year, for the next 10 years, the club announced on the 13/11/2013.The 33,000 seat stadium, which is owned by the club, will replace the current name of Pride…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 11730
• Published on 15/11/13 at 14:00
©  D.R.
Neymar becomes global ambassador for instant messaging application WeChat

Brazil and FC Barcelona (La Liga, ESP) striker Neymar has become the official ambassador for the instant mobile messaging application WeChat, announced Tencent Holdings, developer of the service, on the 12/11/2013.WeChat offers free voice and written communication. Users can also share photos…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 11719
• Published on 15/11/13 at 11:25