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©  D.R.
New Balance: the equipment manufacturer presents two new models of boots, "Visaro" and "Furon"

The American sports equipment manufacturer New Balance has unveiled two new models of football boots, "Visaro" and "Furon", through a video clip featuring Aaron Ramsey (Wales, Arsenal FC), Adnan Januzaj (BEL, Manchester United FC), and Samir Nasri (FRA, Manchester City FC), the three faces of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 44749
• Published on 17/06/15 at 18:25
©  D.R.
Ligue 1: La Bagagerie (leather goods) acquires the official license to Paris Saint-Germain

The leather goods brand La Bagagerie has obtained the official license for Paris Saint-Germain (Ligue 1) to develop different product lines, announced the club on 17/06/2015. La Bagagerie will offers several models of suitcases, bags and laptop bags for men featuring the logo of the Parisian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 44733
• Published on 17/06/15 at 18:01
Lagardère Unlimited acquires the German sponsorship consultancy agency Akzio! Ajoint.

Lagardère Unlimited has acquired the group Akzio! Ajoint., the "market leading sponsorship agency in Germany," announced the French media and marketing rights agency on 08/06/2015. Lagardère Unlimited hopes to complement "its service portfolio in Europe following the global growth strategy in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 44679
• Published on 17/06/15 at 16:09
Ligue 2: Sportfive becomes the marketing agency to Red Star FC (2015-16 to 2019-20)

Sportfive, the sports marketing agency of the Lagardère Unlimited group, has become the exclusive marketing rights agency of Red Star FC (Ligue 2) for the next five seasons (2015-16 to 2019-20), announced the two parties on 09/06/2015. Red Star, the 2014-15 National (French third division…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44668
• Published on 16/06/15 at 19:01
©  Copa America 2015
Copa America 2015: Kia, ESPN and Twitter form partnership to offer video content to fans

The Korean automaker Kia, the US pay-TV channel ESPN and the social network Twitter have entered into a partnership on the occasion of the Copa America 2015, in order to offer fans, in Latin America only, match highlights on Twitter, announced Kia on 11/06/2015. Kia has partnered with ESPN, the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 44637
• Published on 16/06/15 at 18:19
©  OL
Ligue 1: Groupama gets naming rights to the Olympique Lyonnais development centre until 31/12/2018

The insurance company Groupama Rhône-Alpes Auvergne has acquired the naming rights to the development centre of Olympique Lyonnais (Ligue 1) for a period of three and a half years, until 31/12/2018, indicated the OL Groupe on 15/06/2015. The contract also includes an option on the naming of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 44549
• Published on 16/06/15 at 13:00
Average attendance of the 5 major European leagues (2009-10 to 2015-16)

The Bundesliga retains the best attendance in Europe in 2015-16 with 43,325 spectators on average per match, ahead of the Premier League (36,409 average attendance) and the Liga BBVA (28,118). After surpassing the Serie A TIM in average attendance in 2014-15, Ligue 1 has fallen back to 5th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79881
• Published on 15/06/15 at 16:08
©  D.R.
Africa: Sportfive extends as the media and marketing agency to the African Confederation (2017-2028)

Sportfive, the sports marketing agency of Lagardère Unlimited Group, renewed its partnership with CAF for the exclusive management of media rights and marketing for major competitions organised by the African Confederation for the 2017-2028 period, announced the confederation on 12/06/2015. The…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 44485
• Published on 15/06/15 at 15:50
©  Konami
Video Games: Konami retains the rights to the Champions League and the Europa League until 2018

Konami, the Japanese video game publisher, has retained the rights to the Champions League and the Europa League, until 2018, for its franchise Pro Evolution Soccer, announced UEFA on 12/06/2015. Konami has held both licenses since 2009.The agreement allows Konami to use the image and the logos of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 44433
• Published on 15/06/15 at 12:40
©  D.R.
Digicel (telecommunications) becomes regional partner of Manchester City and New York City FC

The Caribbean telecom operator Digiciel has become a regional partner of Manchester City FC (Barclays Premier League) and New York City FC (MLS) in the Caribbean, Central America and the South Pacific, announced the English club on 11/06/2015.Digicel will offer exclusive content about the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 44414
• Published on 15/06/15 at 11:44