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©  D.R.
Wales: Dafabet (online betting & gaming) becomes title sponsor of the championship from 2015-16

Dafabet, the online betting and gaming operator based in the Philippines, has become the title sponsor of the Welsh Premier League from the 2015-16 season, announced the Welsh league on 03/06/2015. Dafabet succeeds Corbett Sports, another online betting and gaming operator, which had been title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 44047
• Published on 10/06/15 at 12:40
©  D.R.
UEFA: Pepsico becomes a partner of the Champions League, Rent-A-Car a partner of the Europa League

Pepsico, through its brands Lay's (snacks), Gatorade (energy drink) and Pepsi Max (beverage), has become a partner of the Champions League, announced the US group on 09/06/2015. The partnership officially begins on 01/07/2015 and will expire at the end of the 2017-18 season.The American car rental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 44018
• Published on 10/06/15 at 11:50
©  D.R.
Bundesliga: Lotto replaces Nike as the kit supplier to Mainz 05 (2015-16 to 2019-20)

Lotto Sport Italia has replaced Nike as the kit supplier to 1. FSV Mainz 05 (Bundesliga) for five seasons (2015-16 to 2019-20), the club announced on 08/06/2015. Nike had equipped the club since the 2008-09 season. Lotto was under contract with Mainz 05 between 2001 and 2008. Lotto already equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 44020
• Published on 10/06/15 at 10:29
©  D.R.
Canada 2015: Nike presents the video "American Woman" which portrays the US women's team

The US sports equipment brand Nike released an advert entitled "American Woman", which portrays the US women's national team in the process of carrying out actions in the spirit of the slogan "Strong Alone. Unstoppable together", on 08/06/2015. The clip was released exclusively in the United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43996
• Published on 09/06/15 at 18:54
©  D.R.
Premier League: Rippleffect becomes digital partner of Aston Villa, will re-design club's website

The digital agency Rippleffect has become the digital partner of Aston Villa FC (Barclays Premier League), and help the club redesign its website, which should be available in autumn 2015, the club announced on 02/06/2015. Rippleffect will also work with the club's video partner, StreamUK, to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 43968
• Published on 09/06/15 at 16:22
©  D.R.
Manchester City and Etihad launch "Global City" to meet fans from around the world

Manchester City FC (Barclays Premier League) and Etihad Airways, the national airline of the United Arab Emirates and the shirt sponsor of the English club since 2009-10, launched the operation "Global City", the goal of which is to produce a series of five videos with supporters of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43952
• Published on 09/06/15 at 14:59
©  D.R.
Premier League: the trading platform eToro partners with West Ham until 2017-18

The financial trading platform eToro has signed a partnership with West Ham United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the club on 04/06/2015. eToro, a British company founded in 2006, boasts more than 4 million users worldwide. The company will activate…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43900
• Published on 09/06/15 at 10:51
©  D.R.
The Premier League formalises the non-extension of its title partnership with Barclays after 2015-16

The Premier League formalised the non-extension of its title partnership with the British bank Barclays, whose contract expires at the end of the 2015-16 season, on 05/06/2015. The agreement began in 2001. "Barclays has been an excellent partner for the League throughout their sponsorship of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43834
• Published on 08/06/15 at 15:30
©  D.R.
Canada 2015: adidas and FIFA unveil the "Conext15 Final Vancouver", the official ball of the final

The German sports equipment manufacturer adidas and FIFA presented the Conext15 Final Vancouver ball, for the final of the 2015 Women's World Cup which will be played on 05/07/2015 in Vancouver at BC Place Stadium (60,000 seats), on 07/06/2015. The ball bears red in honour of Canada, the host…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 43825
• Published on 08/06/15 at 14:58
2014-15 Champions League: minimum financial gains to the 32 clubs (after the final)

FC Barcelona (Liga BBVA), the winner over Juventus (Serie A TIM) in the final of the 2014-5 Champions League (3-1 at the Olympiastadion in Berlin, GER), will receive €36.4m in guaranteed financial gains (€8.6m fixed portion for their participation + sporting result bonuses) paid by UEFA as part of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79730
• Published on 08/06/15 at 13:30