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©  Nike

Brazil 2014: Nike to unveil the US away shirt

The U.S. sporting goods supplier, Nike, has unveiled the away shirt of the American team for the 2014 World Cup on 01/04/2014.The blue, white and red away shirt should come with red shorts and socks. Nike unveiled the white home shirt on 04/03/2014.Nike and the USSF (U.S. Soccer Federation) have…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16975
• Published on
©  MoneyGram

MLS: MoneyGram to acquire the naming rights of FC Dallas training centre

The American company, MoneyGram, has acquired the naming rights of the new training centre of FC Dallas, playing in the MLS (Major League Soccer, North American Championship), announced the franchise on 28/03/2014. The complex of 48.5 hectares, comprised of 19 fields, will now be called the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16919
• Published on
©  D.R.

Premier League: Thai company, Eurofood to partner with Manchester United until 2016-17

Thai food company, Eurofood, has become a partner of Manchester United (Premier League) until the end of the 2016-17 championship, the club announced on 04/01/2014. Eurofood became the exclusive confectionery partner of Manchester United in five Asian countries: Cambodia, Laos, Myanmar, Thailand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16946
• Published on
©  Nike

Brazil 2014: Nike to launch advertising campaign with first clip, "Risk Everything"

U.S. sporting goods supplier, Nike, launched an advertising campaign with its first clip, "Risk Everything," for the 2014 World Cup on 04/01/2014. The film features Cristiano Ronaldo (Portugal), Neymar (Brazil) and Wayne Rooney (England), before a big match during the competition. "The film aims…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 16943
• Published on
©  D.R.

2.Bundesliga: Klaiber shirt sponsor of Karlsruher SC for the 2014-15 championship

Klaiber, a company specialising in the manufacture and sale of blinds, has extended its contract as shirt sponsor of Karlsruhe SC (2.Bundesliga) for the 2014-15 championship, the club announced on 31/03/2014. Klaiber has had its logo on the club's shirt since 2010. The contract is valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16930
• Published on

Ligue 1: Umbro to formalise partnership with FC Nantes until 2017-18

Umbro will become the official kit supplier of FC Nantes (Ligue 1) from the 2014-15 season, said the British brand on 31/03/2014. The four-year contract between the two parties will run until the end of the 2017-18 season. The contract provides FC Nantes with an annual budget of €500,000. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16876
• Published on
©  VfB Stuttgart

Bundesliga: Mercedes-Benz Bank shirt sponsor of VfB Stuttgart until 2016-17

The bank of the German automobile manufacturer, Mercedes-Benz, has extended its partnership as the shirt sponsor of VfB Stuttgart until the end of the 2016-17 season, the club announced on 28/03/2014. The Mercedes-Benz Bank has been the shirt sponsor of the club since the 2011-12 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16843
• Published on
©  Nike

Brazil 2014: Nike to unveil the shirt of England

The US sporting good manufacturer Nike unveiled the shirt of the English national team for the 2014 World Cup, on 31/03/2014. Nike has been the kit supplier of England since 2013."Two references really stood out during the design process for the home kit. The shirt England wore during the 1970…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16844
• Published on
©  Ajax

Netherlands: Aegon insurers to sponsor Ajax Amsterdam shirts until December 2014

The insurer, Aegon, has extended it contract as shirt sponsor of Ajax Amsterdam (NLD, Eredivisie) until December 2014, the club announced on 26/03/2014. The prolongation of the contract by six months is valued at €3m. Aegon has been present on the shirt of Ajax since 2007-08. "This extension by a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16848
• Published on