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©  NIKE INC.
Nike launches yellow ball for the winter period in Serie A, La Liga and Premier League

Sporting goods company Nike has provided (26/10/2013) the Premier League (England), Serie A (Italy) and La Liga (Spain) with their new "Nike Incyte Hi-Vis" ball. The yellow ball will be used in the three European leagues until February 2014.The American brand has designed the "Nike Incyte Hi-Vis…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 11205
• Published on 28/10/13 at 18:39
©  FC Barcelona
La Liga: Saudi bank Samba Financial Group to partner with FC Barcelona until 2015/16

Saudi bank Samba Financial Group (Samba) has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 25/10/2013. Both parties are bound to the end of the 2015/16 season. Samba becomes the official bank of FC Barcelona in Saudi Arabia, which is Barcelona's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11184
• Published on 28/10/13 at 14:59
©  FCK
2.Bundesliga: Coca-Cola extends partnership with FC Kaiserslautern until 2015/16

Coca-Cola have extended their partnership with FC Kaiserslautern (2.Bundesliga) until the end of the 2015/16 season, the club announced on the 25/10/2013.Coca-Cola are the exclusive provider of soft drinks at the Fritz-Walter-Stadion (49,700 seats). The company has been supporting Kaiserslautern…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11172
• Published on 28/10/13 at 10:17
©  Barclays
Premier League: Barclays give fans free bus for away games

The British bank Barclays, title sponsor of the Premier League, will provide fans with a free bus until the end of the 2015-16 season.The initiative, launched at the Liverpool - Crystal Palace game on the 03/10/2013 (3-1, match-day 7) is to "thank the supporters who follow their team across the…
Domain(s): Sponsors & Partners
• Article # 11140
• Published on 25/10/13 at 14:59
La Liga: Gatorade to sponsor FC Barcelona until 2015/16

U.S. energy drink Gatorade has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 24/10/2013. The partnership will officially begin on the 26/10/2013, coinciding with the El Clasico match between Barcelona and Real Madrid (kick-off at 18:00 CEST). Both parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11134
• Published on 25/10/13 at 14:31
Serie A: Adidas to replace Nike as supplier of Juventus from 2015/16

Nike will replace Adidas as the official kit supplier of Juventus (Serie A) from the 2015-16 season, the club announced on the 24/10/2013. The contract has a term of six years, ending at the end of the 2020/21 season.The German brand will pay a total of €139.5 million, €23.25 million per year at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11127
• Published on 25/10/13 at 11:44
©  D.R.
Manchester United: Aeroflot open stand for supporters at Heathrow airport

Russian airline Aeroflot, the official carrier of Manchester United (Premier League), has opened a stand at Heathrow Airport in London to give supporters and travellers a chance to win a trip to a United match, on the 21/10/2013.The installation will also be present at airports in Frankfurt (GER)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11092
• Published on 24/10/13 at 15:16
©  Klaus Rainer Krieger FC Augsburg
Bundesliga: VR-Bank extends deal with FC Augsburg until 2015/16

The Bavarian cooperative bank VR-Bank has extended its two-year partnership with FC Augsburg (Bundesliga) the club announced, on the 23/10/2013. Both parties are bound to the end of the 2015/16 season.The extension of the partnership was negotiated by SportFive Germany, as was the original…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11084
• Published on 24/10/13 at 12:45
Brazil: Portable camera manufacturer GoPro becomes technology partner with Corinthians

Brazilian club Corinthians have formalised a partnership with GoPro, the U.S. camera manufacturer, to offer innovative content to the club and its supporters, on the 21/10/2013.GoPro presented the agreement along with the release of a video of a training session with the Sao Paulo club. The video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11071
• Published on 23/10/13 at 18:55
©  Adidas
Adidas launch "The Enlightened" - boots with reflective technology

German sporting goods company Adidas launched reflective boots during the Champions League match between AC Milan and FC Barcelona (1-1, Group H, match-day 3), on the 10/22/2013.The technology, called "The Enlightened", allows boots to capture and reflect floodlights and flash-photography. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 11067
• Published on 23/10/13 at 18:45