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Bundesliga: LG Electronics to become shirt sponsor of Bayer Leverkusen until 2015/16

South Korean company LG Electronics has become Bayer Leverkusen's (Bundesliga) shirt sponsor, the club announced on the 12/08/2013. Both parties are bound until the end of the 2015/16 season.The annual amount of this partnership is estimated at € 5m. For the 2013/14 season, the amount is likely to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8975
• Published on 23/08/13 at 18:25
©  Arsenal
Premier League: online betting company Paddy Power to partner with Arsenal until 2015/16

Irish company of online betting Paddy Power, has been appointed Arsenal's (Premier League) exclusive partner in the United Kingdom, Ireland and Italy, the club announced on the 22/08/2013. The three-year partnership will run until the end of the 2015/16 season.Paddy Power will have access to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 8978
• Published on 23/08/13 at 18:03
©  D.R.
Serie A: food producer Beretta to extend partnership with Torino FC in 2013/14

Italian food producer Beretta has extended its contract with Torino FC (Serie A) as main sponsor. Under the agreement, the brand will be present on the front of the players' shirts, alternatively with Beretta brands such as Wüber, Viva la Mamma or Zero24. The contract will also enable the group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 8982
• Published on 23/08/13 at 10:48
"Fans are physically present on their players' shirts" (Yann Petit, BMyTeam)

"We offer to incorporate 30 mm2 size pictures of fans, on players' numbers on the back of their shirt. Fans will be physically present on the back of their player's shirts during official matches. The price is 25 euros for a season and 15 euros for half a season. (...) Our concept requires neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 8954
• Published on 22/08/13 at 12:23
©  D.R.
Bundesliga: Deutsche Bahn renew its sponsorship with Eintracht Frankfurt until 2014/15

German state-owned railway company Deutsche Bahn has extended its partnership with Eintracht Frankfurt (Bundesliga) for two seasons, the club announced on the 20/08/2013. Both parties are bound until the end of the 2014/15 championship. Deutsche Bahn has sponsored the club since 2002.The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8910
• Published on 22/08/13 at 10:11
England: Asian insurer AIA shirt to sponsor Tottenham "Cup" shirt for 2013/14

Asian insurance company AIA (American International Assurance) will be Tottenham Hotspur's (Premier League) "Cup" shirt sponsor in the 2013/14 Europa League, FA Cup and Capital One Cup, the English club announced on the 15/08/2013.This AIA "Cup" shirt will be worn for the first time by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8897
• Published on 22/08/13 at 10:10
©  D.R.
Bundesliga: insurance company DFV to sponsor Eintracht Frankfurt for two extra seasons

German insurance company DFV (Deutsche Familienversicherung, German Family Insurance) has extended its partnership with Eintracht Frankfurt (Bundesliga) for two extra years, the club announced on the 19/08/2013. The agreement will see Frankfurt-based DFV continue as a premium partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8865
• Published on 20/08/13 at 18:45
Premier League: EA Sports to extend its partnership with Everton for two extra years

American video games publisher EA (Electronic Arts) Sports, owner of the FIFA game editions, has extended its partnership with Everton (Premier League) for two seasons, the club announced on the 19/08/2013. The agreement runs until the end of the 2014/15 season.EA Sports has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 8867
• Published on 20/08/13 at 18:30
©  cpfc.co.uk
Premier League: 12bet becomes Crystal Palace's unique stadium sponsor in 2013/14

Online betting company 12Bet has become the unique stadium sponsor at Selhurst Park, home of Crystal Palace (promoted to the Premier League for the 2013/14 season), the club announced on the 17/08/2013.The agreement runs until the end of the 2013/14 season. 12bet (pronounced "one two Bet") will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 8822
• Published on 19/08/13 at 19:00
©  D.R.
Sponsoring: BT Sports becomes official partner of Manchester City until 2016

British pay-TV channel BT Sport has agreed a partnership with Premier League side Manchester City on the 16/08/2013. The three-year agreement begins with the 2013/14 championship and runs until the end of the 2015/16 season.The new sports channel will benefit from privileged access to the players…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 8820
• Published on 19/08/13 at 18:59