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Go Sport Group sign new franchise deal in the Middle East with Al Mana (Qatar)

Go Sport Group have signed a new 'master franchise' agreement for a period of ten years (until 2023) with the Qatari Al Mana Company, the sports distribution group said, on the 21/10/2013. The agreement now covers Saudi Arabia, Oman, Bahrain, the United Arab Emirates, Qatar and Kuwait and plans to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 11012
• Published on 22/10/13 at 17:30
Brazil 2014: Hyundai asks fans to write slogans for 32 official busses

FIFA (Federation Internationale de Football Association) and South Korean automobile manufacturer Hyundai have launched the "Be there with Hyundai" contest, on the 17/10/2013. It allows fans to come up with slogans for the official bus of all 32 teams in the 2014 World Cup in Brazil (from the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 10962
• Published on 21/10/13 at 18:05
©  FIGC
Simmenthal food group to sponsor Italian Federation in 2013/14

The Italian food group Simmenthal has become the official partner of the FIGC (Italian Football Federation), on the 19/10/2013. Simmenthal became part of the Canadian-owned Bolton Food Group in December 2012.The canned meat producer will partner with the Italian team during the 2014 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 10973
• Published on 21/10/13 at 17:45
©  Paris SG
Ligue 1: Panasonic, official supplier of Paris Saint-Germain until 2014/15

Panasonic, a group specialising in the development and design of electronic technology has become official supplier of the Paris-SG, the club announced on the 18/10/2013. Both parties are bound until the end of the 2014/15 season.Panasonic will equip the Parc des Princes with LED screens with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 10928
• Published on 18/10/13 at 18:52
©  D.R.
Premier League: "Chevrolet and Manchester United deal was a no-brainer" (Joel Ewanick)

"The partnership between Chevrolet and Manchester United was obvious and did not require much thought," said Joel Ewanick, the former marketing director of General Motors, which owns Chevrolet group, on the 16/10/2013. Joel Ewanick worked directly on the signing of a partnership between the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10913
• Published on 18/10/13 at 17:03
Puma breaks its partnership with South African Federation for ethical reasons

The German sporting goods company Puma has terminated its sponsorship with SAFA (South African Federation of Football), on the 17/10/2013. The decision was taken after allegations of match-fixing against the Federation. FIFA (Federation Internationale de Football Association) showed "conclusively…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 10877
• Published on 18/10/13 at 10:12
©  Stade de France
SportFive, official agency for hospitality services at the Stade de France until 2015

SportFive, management agency of sports marketing and media rights, and a subsidiary of Lagardère Unlimited, has renewed its partnership with the Stade de France Consortium to sell hospitality packages in the stadium, until December 2015, 16/10/2013.SportFive have been associated with the Stade de…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Stadiums, …
• Article # 10869
• Published on 17/10/13 at 18:59
©  Swansea City
Premier League: LG named new electronics and mobile phone partner of Swansea City 2013/14

The Korean electronics group LG have become partners with Swansea City (Premier League) for the 2013/14 season, the Welsh club announced, on the 08/10/2013.The LG brand will be displayed on LED boards around the Liberty Stadium (20,000 seats) and LG will work in partnership with the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10766
• Published on 17/10/13 at 16:41
©  D.R.
Bundesliga: Food group Ehrmann, shirt sponsor of SC Freiburg until 2015/16

The Ehrmann food group has extended its shirt sponsorship agreement with SC Freiburg (Bundesliga) for two seasons, the club announced on the 16/10/2013. The company has been a sponsor of the club since the 2009/10 season, and has now agreed to further extend the deal until 2015/16.The deal is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10848
• Published on 17/10/13 at 13:59
©  D.R.
Media and marketing rights agency Phar launches subsidiary Multisports Saudi Arabia

The media and marketing rights agency Phar, has launched a subsidiary in Saudi Arabia called Multisports KSA, on the 14/10/2013. The new agency, based in Riyadh, is led by Keith Impey, CEO and Faisal Abusaq, Managing Director.Multisports KSA will aim to help both brands and rights holders maximise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication
• Article # 10844
• Published on 17/10/13 at 13:30