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MLS 2014: "Our ultimate goal is to be the top league in the region" (Don Garber)

"Our ultimate goal is to be a league of choice. If we become a league of choice for players and staff and fans, I think we will achieve that goal. In order to be one of the top leagues in the world, you got to really be the top league in the region," said Don Garber, commissioner of the MLS (Major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15756
• Published on
©  Nike

Brazil wore new Nike shirt in the second half of match against South Africa

The Brazilian team wore its new Nike shirt for the second half of the friendly match played against South Africa (0-5) in Johannesburg (RSA) on 05/03/2014. The new blue away shirt was worn after the break, after the Brazilians played the first 45 minutes of the match in their traditional yellow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 15739
• Published on
©  Puma

Brazil 2014: Puma presents shirts for Algeria, Cameroon, Ivory Coast, Ghana and Uruguay

The German sporting goods supplier, Puma, presented the shirts for the national teams of Algeria, Cameroon, Ivory Coast, Ghana and Uruguay for the 2014 World Cup, on 05/02/2014. The brand will equip eight of the 32 national teams at the Bazilian World Cup, having already released the kits of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15726
• Published on
©  Nike

Brazil 2014: Nike to unveil France away kit

The U.S. sporting goods supplier, Nike, has presented the second shirt of the France national team, 100 days before the kick off of the 2014 World Cup, on 04/03/2014. The French U21 team wore the new white and grey patterned shirt for the first time at the qualifying match for Euro 2015 against…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15689
• Published on
©  adidas

Adidas: German Herbert Hainer to remain CEO until 2017

The Supervisory Board of Adidas has extended until March 2017 the mandate of Herbert Hainer, CEO of the Board of Directors of the brand, on 04/03/2014. The German has held this position since March 2001. His term originally expired in March 2015."Under Herbert Hainer’s leadership, the adidas Group…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Merchandising - Licensing, …
• Article # 15701
• Published on
©  FPF

Nike extends contract with the Portuguese national team until 2017-18

Nike has extended its contract as the kit supplier of the Portuguese national team until 2017-18, announced the FPF (Portuguese Football Federation) on 03/03/2014. The new contract covers Euro 2016 and the 2018 World Cup in Russia.The American brand has supported the Portuguese team since the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15659
• Published on
©  Nike

Brazil 2014: Nike unveils Netherlands and United States shirts, Puma presents Italy and Switzerland

The U.S. sports equipment manufacturer, Nike, has unveiled the shirts for the Netherlands, the United States, Croatia and South Korea whilst Puma presented the shirts of Italy, Switzerland and Chile for the 2014 World Cup to be held from 12/06 to 13/07/2014 in Brazil. The shirt of the Dutch team…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 15604
• Published on
©  River Plate

Argentina: Netshoes, Brazilian distributor of sporting goods, becomes sponsor of River Plate

Brazilian sporting goods distributor, Netshoes, has become the sponsor of River Plate (Argentina), announced the club on 27/02/2014.Netshoes' logo will be placed on the sleeves of the shirts of the "Millonarios." The contract will expire at the end of the 2015-16 season and provides €1.1m per year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15545
• Published on
©  D.R.

Ligue 1: Kappa continues with Evian Thonon Gaillard until 2016-17

The Italian sporting goods supplier, Kappa, has extended its contract with Evian Thonon Gaillard (Ligue 1) announced the club on 03/03/2014.The brand has supported the club since the 2010-11 season, and will supply the Savoyards until the 2016-17 championship. In addition to Evian TG, Kappa is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15532
• Published on
©  Atletico Madrid

Liga: national tourism agency "Azerbaijan" officially extends with Atletico Madrid

"Azerbaijan," the national Azerbaijani tourism office, extended its contract with Atletico Madrid (Liga BBVA) on 01/03/2014. The phrase, "Azerbaijan, Land of Fire" has been present on the club's shirt since December 2012. The new contract will end on 30/06/2015. "In one year, we were able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15555
• Published on