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Serie A: Fiorucci food group becomes Catania's main shirt sponsor for 6 months

Italian food brand Fiorucci has become the new shirt sponsor of Catania (Serie A), the club announced on the 30/08/2013. The agreement covers a six-months period, but a clause in the contract enables the extension of the partnership until the end of 2013/14 season, particularly in case of good…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9263
• Published on 02/09/13 at 16:20
©  Juventus
Serie A: Frecciarossa trains extend partnership with Juventus by three seasons

Italian high-speed train brand Frecciarossa, subsidiary of Italian state-owned railway company Trenitalia, has extended its partnership by three seasons with Juventus (Serie A), the club announced on the 01/09/2013. Both parties are bound until the end of the 2015/16 season. Frecciarossa has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 9258
• Published on 02/09/13 at 13:23
Bundesliga: Deutsche Telekom extends its partnership with Hamburg SV until 2016/17

German telecommunications company Deutsche Telekom has extended its partnership with Hamburg SV (Bundesliga) until the end of the 2016/17 season, the club announced on the 29/08/2013.Deutsche Telekom will develop and manage the club's official Web TV, IPTV and YouTube channel. On the occasion of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 9241
• Published on 02/09/13 at 10:52
©  D.R.
Sponsoring: VisitBritain extends its partnership with the Premier League until 2016

Great Britain's tourism agency, VisitBritain, extends its partnership with the English Premier League, the public body announced on the 21/08/2013.The partnership, which began in 2008, allows VisitBritain to use contents of the Premier League to promote its offers internationally. The new deal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 9074
• Published on 30/08/13 at 19:58
©  APF
Adidas to extend kit deal contract with Paraguayan federation until 2018

German supplier Adidas has extended its partnership with the APF (Paraguayan Football Association) the association announced on the 27/08/2013. The new contract will run until the end of the 2018 World Cup.Adidas has been supplying all national teams of Paraguay since November 2006. During those…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 9220
• Published on 30/08/13 at 16:45
©  Adidas
Adidas reveals the official match balls for the 2013/14 Europa League and Champions League

Adidas has presented the official match balls for the 2013/14 Europa League, European Supercup and Champions League group stage, on the 29/08/2013. For each round until the final, the official C1 ball will have a specific design.The German sports brand has been the official ball supplier for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 9222
• Published on 30/08/13 at 16:14
©  D.R.
Alexandra Neelsen, public relations director at Havas PR Germany

Alexandra Neelsen has been appointed director of public relations at Havas PR, branch of Havas group, specialized in institutional communications in Germany, on the 28/08/2013. She will work with Lars-Christian Cords, CEO of Havas PR Germany.Alexandra Neelsen's goal is to develop the agency's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 9200
• Published on 30/08/13 at 13:54
©  Manchester City
Premier League: Heineken extends its partnership with Manchester City until 2017/18

Dutch brewer Heineken has extended its contract with Manchester City (Premier League), the club announced on the 28/08/2013. Partner of the club since 1995, Heineken will be the Citizens' official beer supplier, until the end of the 2017/18 season.Different beers of the group will continue to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 9165
• Published on 29/08/13 at 16:08
©  D.R.
Santiago Cazorla becomes ambassador for Puma

Santiago Cazorla said Santi Cazorla, has agreed to become ambassador for Puma, the sport brand announced on the 28/08/2013. The Spanish international player (57 caps, 10 goals) will wear Puma's new EvoSpeed 1.2 football shoes and will be part of the 2013 "The Nature of Performance" marketing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 9170
• Published on 29/08/13 at 14:11
Premier League: Belgian watchmaker Holler to sponsor Crystal Palace in 2013/14

Belgian watchmaker Holler has partnered with Crystal Palace (Premier League) for the 2013/14 season, the club announced on the 08/28/2013.The company will be advertised on the stadium as well as on Crystal Palace's communication media. In addition to the London club, Holler counts as ambassador…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 9155
• Published on 29/08/13 at 14:02