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©  Herzog et De Meuron
La Liga: Real Madrid in talks to sell the naming rights of Santiago Bernabeu

Real Madrid president Florentino Perez has confirmed that the club is currently in talks to sell the naming rights of the Santiago Bernabeu Stadium (85,000 seats), on the 15/10/2013."We are working to find a sponsor for the stadium. We are at work, we want to add a partner to the existing name,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10811
• Published on 16/10/13 at 17:45
Premier League: Red Bull want to buy Premier League club in London or Liverpool

The Austrian-based energy drinks company wants to buy a football club in the Premier League, according to The Mirror newspaper, on the 14/10/2013.Ralf Rangnick, sporting director of Red Bull Salzburg has been instructed to find a Premier League club for the Austrian company. Red Bull has clubs in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10773
• Published on 15/10/13 at 19:59
©  Norwich City
Premier League: Alan Boswell Group extends its partnership with Norwich City in 2013/14

The Alan Boswell Group has extended its partnership with Norwich City (Premier League) in 2013/14, the club announced on the 08/10/2013. The company has been a partner of the English club since the 2009/10 season.The Alan Boswell Group's brand will be displayed on the LED boards at Carrow Road…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10768
• Published on 15/10/13 at 19:30
Bundesliga: Coca-Cola extend partnership with Hannover 96 until 2015/16

The drinks group Coca-Cola have extended their partnership with Hannover 96 (Bundesliga) for three seasons, the club announced on the 14/10/2013. Both parties are bound until the end of the 2015/16 season.The Coca-Cola Company is the official supplier of drinks at the HDI Arena in Hanover (49,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10770
• Published on 15/10/13 at 19:02
©  Javier Garcia Martino/Photogamma
Argentina: 20th Century Fox partners with Boca Juniors to create co-branded Simpsons products

US media company 20th Century Fox has partnered with Boca Juniors (ARG) to launch co-branded products between the club and The Simpsons licence, on the 11/10/2013.The Buenos Aires club will introduce merchandising articles of the American animated television series The Simpsons in its outlets in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 10706
• Published on 15/10/13 at 17:09
©  D.R.
"Intersport wants to become a world leader in the football market" (JF Greco, Director of Sales)

"We want to become world leaders in the football market. Intersport has a very real strategy to grow in this sport. We have partnered with major football brands across the world," explained Jean-François Greco, Sales Director of Intersport to NTF, in conjunction with the announcement of their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10606
• Published on 14/10/13 at 13:28
©  Juventus.com
Serie A: Bosch to partner with Juventus for the development of the Continassa area

German electronics company Bosch has partnered with Juventus (Serie A) as part of the development of the Continassa Area, the club announced on the 11/10/2013. The Continassa is an area near the Juventus Stadium (41,000 seats) where the new headquarters of the club, a training center, a hotel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 10691
• Published on 14/10/13 at 12:58
©  D.R.
Brazil: the Swiss group Insurance Firm Zurich to partner with Cruzeiro for five seasons

Swiss group Insurance Firm Zurich has partnered with Cruzeiro (Brazil) for five seasons, the club announced on the 08/10/2013.AngaPrev's logo, one of the brands of the Swiss group, has been present on the back of the Belo Horizonte club's shirt since the match against Sao Paulo FC (0-2) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10639
• Published on 11/10/13 at 12:00
©  NIKE
Nike Inc. to expect a turnover of $ 36bn for the 2016/17 fiscal year

Kit supplier Nike Inc. has recorded a turnover of 36 billion dollars (about € 26.6bn) for the 2016/17 fiscal year, the American company announced, on the 09/10/2013. This would represent an increase of 42.3% compared to 2012/13, or an increase of 10.57% per year. The turnover for the 2012/13…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 10633
• Published on 11/10/13 at 10:18
Paris Saint-Germain: no formal agreement for kit supplier from 2014-15

"There is no formal agreement at this stage of the negotiations concerning the kit supplier from the 2014-15 season on," according to Paris Saint-Germain, on the 09/10/2013.Under contract with Nike since 1989, PSG have been negotiating a partnership extension for several months.The current…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 12221
• Published on 09/10/13 at 19:09