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©  D.R.
Champions of Brazil Cruzeiro: sponsor Olympikus organise a trophy lap of honour in stands

The Brazilian kit supplier, Olympikus, organised a lap of honour for the trophy of the champions of Brazil, by placing it in a large transparent inflatable ball and throwing it in to the stands of the Mineirão stadium (62,000 seats), to celebrate Cruzeiro's 2013 league title, during the game…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12594
• Published on 10/12/13 at 14:30
©  BVB
Bundesliga: Borussia Dortmund and Puma inaugurate the "wall of love"

German kit supplier Puma and Borussia Dortmund (Bundesliga) inaugurated the "wall of love" before the official club shop at the Signal Iduna Park (80,500 seats), on the 05/12/2013.A black iron gate has been made available to Dortmund fans to hang padlocks on. They can inscribe their "declaration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 12585
• Published on 10/12/13 at 11:15
©  D.R.
Serie A: Mapei group to acquire Reggio Emilia's Mapei Stadium for €3.65 million

The Mapei Stadium "Città del Tricolore" (20,000 seats), Reggio Emilia's (ITA) stadium has been acquired by the Mapei Group, the owners of Sassuolo Calcio (Serie A), after a public bid in Reggio Emilia on the 05/12/2013.The Mapei Stadium is home to Sassuolo and Reggiana (the Reggio Emilia club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 12555
• Published on 09/12/13 at 18:30
©  VSA
Inka Müller-Schmäh named Director of VSA, the German association for sports sponsorship owners

Inka Müller-Schmäh has become director of the VSA (Vereinigung Sportsponsoring-Anbieter), the German association for sports sponsorship owners, starting in January 2014. She replaces Gerd Graus, who becomes a communications consultant for the VSA. Inka Müller-Schmäh has been a member of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Legal, …
• Article # 12522
• Published on 09/12/13 at 14:32
©  Udinese
Serie A: Department store chain Upim shirt sponsors for Udinese in 2013-14

Italian department store chain Upim have become the new shirt sponsors for Udinese (Serie A) until the end of the 2013-14 season, the club announced on the 04/12/2013. The company logo appeared on the front of the shirt in the match between Juventus-Udinese (1-0, match-day 14 of Serie A), on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12528
• Published on 09/12/13 at 13:03
©  Sampdoria
Serie A: MSC Cruises partner Sampdoria until the end of the 2013-14 season

The shipping company MSC Cruises have become partners with Sampdoria (Serie A) for the 2013-14 season, announced the Genoa club, on the 05/12/2013. The agreement was finalised with the help of the marketing and media rights agency Infront Italy.MSC Cruises will introduce special offers aimed at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12465
• Published on 06/12/13 at 16:45
©  UEFA
UEFA : tender for sales of corporate hospitality packages for Euro 2016 in worldwide territories

UEFA (Union of European Football Associations) issued a Request For Proposal (RFP) for the official hospitality sales rights for Euro 2016 in all worldwide territories, with the exception of host country France, on the 03/12/2013.At Euro 2016, "the UEFA hospitality programme will offer its clients…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Stadiums, …
• Article # 12469
• Published on 06/12/13 at 15:28
©  D.R.
Liga BBVA: Chinese electronics company Hisense to supply Valencia CF stadium with LED screens

Chinese electronics group, Hisense will supply Valencia CF (Liga BBVA) with LED screens, the club announced on the 02/12/2013. The partnership covers the 2013-14 season.The Chinese brand will equip the VIP hospitality areas of the Mestalla Stadium (55,000 seats) with LED screens. Hisense will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 12440
• Published on 05/12/13 at 19:45
©  nike
Nike unveils "Ordem", the 2014 ball for the friendly matches of its sponsored federations

Nike has unveiled its new "Ordem" football (first word of Brazil's slogan, "Ordem e Progresso", "Order and Progress"), on the 02/12/2013.The ball will be used by all Nike-sponsored federations (including the ten teams who have qualified for the 2014 World Cup: Australia, South Korea, United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 12396
• Published on 05/12/13 at 18:45
©  Premierleague.com
Premier League: €157m in shirt sponsorship revenue generated in 2013-14

The 20 Premier League clubs generate €157m of shirt sponsorship revenue for the 2013-14 season, indicated the "European Jersey 2013-14" study conducted by the sports marketing agency Repucom, which was published on the 29/11/2013.Manchester United (Aon) and Liverpool FC (Standard Chartered) record…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12436
• Published on 05/12/13 at 18:40