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Bundesliga: the event agency Match IQ extends partnership with Werder Bremen until 2018

Match IQ, a consulting and event agency based in Hamburg (GER), has extended its agreement with SV Werder Bremen (Bundesliga) until June 2018, announced the club on 26/03/2015. The company will continue to organise friendly matches and training camps for the professional team. Match IQ has worked…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 37947
• Published on 30/03/15 at 16:26
©  D.R.
La Liga: Luyuan (electric vehicles) becomes the first partner of Real Madrid in China

Luyuan, the Chinese manufacturer of electric vehicles, has become the first partner of Real Madrid CF (Liga BBVA) in China, announced the club on 27/03/2015. The contract covers at least the 2015-16 and 2016-17 seasons. The club has been working to develop its regional partnerships in Asia for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37941
• Published on 30/03/15 at 15:15
©  D.R.
adidas: the German sports equipment manufacturer aims for 10% annual growth until 2020

The adidas Group aims to increase its turnover by 10% annually from now until 2020, announced Herbert Hainer, the CEO of the group during the presentation of the 2016-2020 strategic plan to the shareholders of the German brand, on 26/03/2015. adidas also wants to increase its net profit by 15…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 37881
• Published on 30/03/15 at 11:50
©  D.R.
2020 Olympics: Nomura Holdings (financial services) becomes 7th Gold Partner of the Tokyo Olympics

Nomura Holdings, a Japanese financial services company, has becomes the seventh Gold Partner of the Tokyo 2020 Olympic and Paralympic Games, announced the organising committee on 25/03/2015. Nomura has obtained the right to use the names and symbols of the Olympic and Paralympic Games, including…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 37735
• Published on 26/03/15 at 18:00
©  D.R.
Neymar extends his partnership with Unilever as an ambassador for Rexona and Clear to 2016

The Brazilian international Neymar Jr (FC Barcelona) extended his partnership with Unilever as an ambassador of the brand Rexona (deodorant) and Clear (cosmetics) until 2016, on 20/03/2015. Both brands will activate different marketing campaigns using the image of the player in the run up to the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 37731
• Published on 26/03/15 at 17:13
©  D.R.
La Liga: Panasonic extends partnership with Barcelona until the end of the 2016-17 season

Panasonic, the Japanese electronics manufacturer, has extended its partnership with FC Barcelona (Liga BBVA) for one additional year, until the end of the 2016-17 season, announced the club on 23/03/2015.Panasonic became the official TV of FC Barcelona in July 2013. This particular brand is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37709
• Published on 26/03/15 at 15:36
©  D.R.
Premier League: Lycamobile (mobile telephones) extends partnership with West Ham until 2017-18

The British mobile phone operator Lycamobile will continue its partnership with West Ham United FC (Barclays Premier League) until 2017-18, announced the club on 25/03/2015.Lycamobile, which specialises in the sale of prepaid SIM cards, has been under contract with the club since the 2012-13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37629
• Published on 25/03/15 at 18:20
©  D.R.
Premier League: Nigerian company Globacom extends its regional partnership with Manchester United

Globacom, a Nigeria telecommunications operator, has extended its regional partnership with Manchester United FC (Barclays Premier League) until the end of 2018-19 season, announced the company on 24/03/2015. Globacom has been linked to Manchester United since the 2008-09 season. Globacom is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37574
• Published on 25/03/15 at 13:07
©  Football League
England: IRN-BRU (beverages) partners with the Football League until 2018

The British brand IRN-BRU has become the official soft drink partner of the Football League (organiser of the English second, third, and fourth divisions) until 2018, announced the league on 23/03/2015. The soft drink brand, which belongs to A.G. Barr group, will activate this partnership during…
Domain(s): Sponsors & Partners
• Article # 37487
• Published on 24/03/15 at 19:40
Huawei continues to build its football sponsorship portfolio

After partnering with VfL Wolfsburg (Bundesliga) on 16/03/2015, the Chinese IT and telecom conglomerate Huawei continues to expand its sponsorship portfolio in football.This portfolio already includes such clubs as Atlético de Madrid (Liga BBVA), Arsenal FC (Barclays Premier League), Borussia…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 37519
• Published on 24/03/15 at 19:20