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©  D.R.
"Nike Ordem 3", the official ball of the 2015-16 Serie A TIM, Barclays Premier League and Liga BBVA

The US sports equipment manufacturer Nike presented the new "Ordem 3" ball (the first word of the motto of Brazil, "Ordem e Progresso", "Order and Progress") to be used in the Serie A TIM, Barclays Premier League and Liga BBVA over of the 2015-16 season, on 30/06/2015. "Ordem 3 delivers accurate…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 46051
• Published on 01/07/15 at 19:04
©  D.R.
Liga BBVA: the network of service stations Avia becomes the shirt sponsor of SD Eibar in 2015-16

Avia, the network of service stations, has become the shirt sponsor of SD Eibar (Liga BBVA) for the 2015-16 season, announced the Basque club on 29/06/2015. The Avia group replaces Hierros Servandos, a company specialising in the collection and processing of ferrous metals, on the club's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46054
• Published on 01/07/15 at 17:55
©  D.R.
NFL: Hyundai (automobiles) becomes a partner of the League until 2019 for €45m per year

The Korean car manufacturer Hyundai will replace the US automobile manufacturer General Motors as the automobile partner of the NFL until 2019, announced the company on 29/06/2015. The contract is estimated at $50m per year (around €45m), twice as much as the previous contract between General…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45938
• Published on 01/07/15 at 13:29
©  D.R.
Bundesliga: Vacansoleil (travel agency) extends with Werder Bremen until 2016-17

The Dutch travel agency Vacansoleil has extended its partnership with SV Werder Bremen (Bundesliga) until 2016-17, announced the club on 29/06/2015. Infront Sports & Media, the exclusive marketing agency of the club until the end of the 2028-29 season, negotiated the extension of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45941
• Published on 01/07/15 at 11:28
©  D.R.
Ligue 1: Winamax announced as shorts sponsor of Olympique de Marseille until 2016-17

Winamax, the online poker site and sports betting operator, has become the shorts sponsor of Olympique de Marseille (Ligue 1) until the end of the 2016-17 season, announced the club on 30/06/2015. The red W - the logo of the company- will be visible on the front left and and right rear of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45958
• Published on 01/07/15 at 11:01
©  D.R.
Bundesliga: Allianz offers Bayern Munich fans the chance to take a penalty against Manuel Neuer

The German insurance company Allianz will offer a promotion via its partnership with FC Bayern Munich (Bundesliga) to allow a fan of the German club to challenge the goalkeeper Manuel Neuer (GER) with a penalty at the Allianz Arena (75,000 seats), via a contest on the social network Twitter which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 45877
• Published on 01/07/15 at 09:25
©  ASM
Ligue 1: Triangle Interim (human resources) extends partnership with AS Monaco until 2016-17

Triangle Interim (HR) has extended its partnership with AS Monaco (Ligue 1) until the end of the 2016-17 season, the club announced on 26/06/2015. The contract extension was negotiated by the sports marketing agency Infront Sports & Media. Triangle Interim will retain its presence on the left…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45942
• Published on 30/06/15 at 18:27
©  D.R.
Premier League: Mansion (gaming and casinos) becomes shirt sponsor of AFC Bournemouth for 2015-16

Mansion Group (online gaming and casinos) will be the shirt sponsor of AFC Bournemouth (Barclays Premier League) for the 2015-16 season, announced the club on 30/06/2015. The partnership was negotiated by the sports marketing agency SportQuake. The group wants to give exposure to its main brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45928
• Published on 30/06/15 at 17:54
Serie A: Sampdoria formalises partnership with the Spanish kit supplier Joma Sport

The Spanish brand Joma Sport has become the official kit supplier to UC Sampdoria (Serie A TIM) for three seasons (2015-16 to 2017-18), announced the club on 29/06/2015. Joma replaces the Italian company Kappa, which has been a partner of the Genoa-based club since 2005-06. The club's new shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45878
• Published on 30/06/15 at 16:30
©  D.R.
Bundesliga: Coca-Cola remains the official beverage supplier to Schalke 04 until 2018-19

Coca-Cola will remain the official beverage supplier to FC Schalke 04 (Bundesliga) until the end of the 2018-19 season, announced Alexander Jobst, the marketing director of the club, on 29/06/2015. The American multi-national company, which has been a partner of the club since the 2013-14 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 45811
• Published on 30/06/15 at 10:25