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©  D.R.
2015 Women's World Cup: Panini launches the official album of the competition in 25 countries

Panini, the Italian collectible cards and stickers manufacturer, has launched the official album of the 2015 Women's World Cup, announced FIFA on 04/05/2015. This is the second Panini album for a Women's World Cup after the 2011 edition in Germany. "The German event hosted in 2011 was very…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 40937
• Published on 05/05/15 at 09:57
©  PC
France: the mayor of Toulouse in favour of naming the stadium to make up for lower subsidies

"In principle, I am in favour of selling naming rights to the stadium. This is one of the solutions discussed with Olivier Sadran, the president of Toulouse FC, to make up for lower subsidies," said Jean-Luc Moudenc, the mayor of Toulouse, on 28/04/2015. The Stadium de Toulouse, on which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 40800
• Published on 04/05/15 at 11:14
©  D.R.
Premier League: Umbro to replace adidas as kit supplier to West Ham (from 2015-16 to 2019-20)

Umbro will replace adidas as the official kit supplier to West Ham United FC (Barclays Premier League) for the next five seasons (2015-16 to 2019-20), announced the two parties on 30/04/2015. adidas was under contract with the London club during the 2013-14 and 2014-15 seasons. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 40742
• Published on 30/04/15 at 17:52
France: Adecco (HR) becomes the official supplier of the Nouveau Stade de Bordeaux until 2018

Adecco, the world leader in temporary employment, has become the official supplier of the Nouveau Stade de Bordeaux (42,000 seats, opening on 23/05/2015) announced the Stade Bordeaux Atlantique, the stadium operator and a subsidiary of the construction firms Vinci and Fayat, on 29/04/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 40645
• Published on 30/04/15 at 10:42
©  D.R.
UK: Panini obtains license for the English FA until 2018

Panini, the Italian manufacturer of collectible cards and stickers, has obtained the license for the English FA until 2018, announced the two parties on 28/04/2015. Panini will use the images and the official crest of the FA for its albums for the first time since the Euro 1996, which was hosted…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 40576
• Published on 30/04/15 at 09:22
©  D.R.
England: airline Emirates could obtain the naming rights to the FA Cup

The airline Emirates could obtain the naming rights to the FA Cup, according to the British newspaper The Guardian on 29/04/2015. The two parties are at an advanced stage in negotiations for a three-year contract (2015-16 to 2017-18) estimated at £30m (€41.9m), or £10m (€14m) per season. The beer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 40565
• Published on 29/04/15 at 16:46
©  D.R.
Bundesliga: adidas extends its contract with Bayern Munich until 2030 for €900m

The German sports equipment manufacturer adidas has extended its contract to supply FC Bayern Munich (Bundesliga) until 2030, announced Oliver Brueggen, the director of public relations for adidas, on 28/04/2015. The current contract was due to expire at the end of the 2019-20 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 40543
• Published on 29/04/15 at 12:19
©  D.R.
Serie A: the Italian brand Kappa to become the kit supplier SSC Napoli 2015-16 to 2019-20

The Italian sportswear brand Kappa will be the kit supplier to SSC Napoli (Serie A TIM) from the the 2015-16 season until 2019-20, announced BasicNet, the parent company of the brand, on 27/04/2015. The five-year partnership is estimated at €40m, or €8m a year, according to the Italian daily…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 40502
• Published on 29/04/15 at 11:03
The kit supplier market for clubs in the European Top 5 leagues in 2014-15

The kit supplier market for the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, Ligue 1) is at a total of €468m for all 98 clubs in 2014-15. The amount for the kit supplier contract per club is, on average, highest in the Premier League at €8.5m, compared to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 30013
• Published on 28/04/15 at 17:13
©  D.R.
South America: Nike will be the kit supplier of Chile after the Copa America 2015

Nike will become the equipment supplier of the ANFP (Chilean Federation) after the Copa America 2015 (in Chile, from 11/06 to 04/07/2015), according to Chilean media on 24/04/2015. The brand will pay an estimated $56m (about €51.6m) for the 2015-2022 period, or $7m (about €6.5m) per year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 40325
• Published on 28/04/15 at 10:10