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Premier League: Japanese company Ricoh (electronics) partners with West Ham United

Ricoh, a Japanese company specialising in electronic products, has partnered with West Ham United FC (Premier League), the club announced on 10/09/2015. The contract covers at least the 2015-16 and 2016-17 seasons. Ricoh will provide West Ham with electronics equipment for the Queen Elizabeth…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 51068
• Published on 11/09/15 at 12:03

Germany: adidas could extend partnership with the DFB for a record contract of €100m/year (Bild)

The German equipment supplier adidas could extend its historical partnership with the DFB for a record contract worth €100m per year for the 2019 to 2028 period, according to the the German newspaper Bild on 08/09/2015. "Our contract with the DFB runs until 2018. Therefore it is much too early to…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 51018
• Published on 11/09/15 at 09:25

China: Alibaba (e-commerce) creates a subsidiary dedicated to sport, Alibaba Sports Group

Alibaba Group Holding Limited, the Chinese conglomerate specialising in e-commerce, announced the creation of a subsidiary dedicated to sport, Alibaba Sports Group, in collaboration with Yunfeng Capital, an investment fund owned by Alibaba, and the Sina Corporation, the owner of the Chinese…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 50992
• Published on 10/09/15 at 17:29

Premier League: Chinese lottery company Dji Holdings becomes a partner of Arsenal until 2017-18

The Chinese lottery company Dji Holdings has become partner of Arsenal FC (Premier League) until the end of the 2017-18 season, the club announced on 09/09/2015.Dji Holdings will activate this partnership by offering its customers weekly prizes, such as official merchandise and tickets to attend…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50973
• Published on 10/09/15 at 15:30

Video Games: Hyundai becomes a partner of Electronic Arts for the launch of FIFA 16 in France

The South Korean automaker Hyundai has partnered with the video game publisher Electronic Arts for the French launch of the football video game FIFA 16, announced the company on 08/09/2015. FIFA 16 will be unveiled in preview at Hyundai distributors on the 12 and 13/09/2015. The game's national…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 50901
• Published on 10/09/15 at 09:30

Germany: McDonald's extends its partnership with the DFB until December 2018

The American fast food chain McDonald's has extended its partnership with the DFB until December 2018, the German Federation announced on 08/09/2015. The two have been linked since 2003. McDonald's will continue the "Player Escort" programme which allows children to accompany the players of die…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50851
• Published on 09/09/15 at 15:35

Switzerland: Man (commercial vehicles) becomes a partner of FC Basel for the 2015-16 season

Man, the German commercial vehicle manufacturer, has become a partner of FC Basel 1893 (Raiffeisen Super League) for the 2015-16 season, the club announced on 07/09/2015. Man has become a "classic partner", the third level in the sponsorship portfolio of the 2014-15 Swiss champions. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50838
• Published on 09/09/15 at 14:05

United Kingdom: Principality acquire the naming rights for the Millennium Stadium in Cardiff (Wales)

The building society Principality have acquired the naming rights to the Millennium Stadium (74,500 seats) in Cardiff (Wales) for 10 years, announced the WRU (Welsh Rugby Union), the operator of the stadium, on 08/09/2015. The contract will end in December 2026. The stadium, officially inaugurated…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 50801
• Published on 09/09/15 at 11:15

Premier League: Banc De Binary become the trading partner of Liverpool FC in 2015-16

Banc De Binary, based in Cyprus, has become the financial trading partner of Liverpool FC (Premier League) for the 2015-16 season, the club announced on 07/09/2015. The partnership with Banc De Binary will be activated across Europe, Canada, Australia and South Africa. The trading company will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50798
• Published on 09/09/15 at 10:36

Spain: adidas extends its partnership with the Federation until 2026

The German kit supplier adidas has extended its partnership with the RFEF until 2026, the Spanish federation announced on 08/09/2015. This partnership began in 1981. Financial terms of the agreement were not disclosed, but the Spanish Federation was receiving €18m per season in the previous…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Essentials Sponsors & Partners
• Article # 50769
• Published on 08/09/15 at 17:44