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©  D.R.
Brazil: Caixa (bank) will be the shirt sponsor of Vasco da Gama in 2015

The Brazilian bank Caixa Economica Federal will be the shirt sponsor of Vasco da Gama (Brazilian Serie A) in 2015, the club announced on 26/05/2015. The contract is estimated at 15 million reais (€4.3m) for seven months, until the end of the season 2015. The Rio de Janeiro-based club is back in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42934
• Published on 01/06/15 at 17:36
©  D.R.
Liga BBVA: Estrella Galicia (beer) extends with Celta de Vigo and Deportivo La Coruña until 2015-16

The beer brand Estrella Galicia has extended its partnerships with Celta de Vigo (Liga BBVA) and RCD Deportivo La Coruña (Liga BBVA) for the 2015-16 season, on 25/05/2015. The brand, which comes from Galicia (northwest Spain), will be present on the shirts of these two Galicia region clubs: on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43111
• Published on 01/06/15 at 15:49
©  LAZARO DELA PENYA
Liga BBVA: UN Women visible on the back of shirt of Valencia CF in the European Cups until 2018-19

UN Women, the UN organisation dedicated to gender equality and the empowerment of women, will be visible on the back of the shirt of Valencia CF (Liga BBVA) in European competitions for four seasons (2015-16 to 2018-19), announced the two parties at the headquarters of the UN in New York (USA) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 42933
• Published on 01/06/15 at 11:53
©  D.R.
Ligue 1: Alain Afflelou (optician) extends partnership with AS Monaco until 2015-16

The optician and eyeware brand Alain Afflelou extended its partnership with AS Monaco (Ligue 1) for the 2015-16 season, announced the club on 29/05/2015. Alain Afflelou had already been a partner of AS Monaco between 1986 and 1988, and became a partner of the club again in 2014-15. The eyeware…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43062
• Published on 01/06/15 at 10:14
©  D.R.
The Portuguese Cristiano Ronaldo (Real Madrid) becomes an ambassador of PokerStars (online poker)

The Portuguese international Cristiano Ronaldo (Real Madrid CF) became an ambassador of the online poker platform Pokerstars, 27/05/2015. Ronaldo will participate in the marketing campaigns of the brand and participate in events and online poker tournaments. "One event planned for later this year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 42967
• Published on 29/05/15 at 17:07
©  Linkedin
MP & Silva: William Mao appointed vice-president for digital operations for the Americas

The American William Mao was appointed vice president for digital operations for the Americas, announced the marketing and media rights agency MP & Silva on 28/05/2015. His role will be to support the "strategic expansion around opportunities in sport on VOD, IPTV, OTT, live streaming, video clips…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 43000
• Published on 29/05/15 at 14:00
©  D.R.
Bundesliga: Bitburger (beer) extends partnership with Borussia Mönchengladbach until 2022

The German beer brand Bitburger has extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2022, announced the club on 28/05/2015. The two parties have been partners since the 2011-12 season.Bitburger will continue its exclusive beer distribution at Borussia Park (59,700…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42958
• Published on 29/05/15 at 11:30
©  D.R.
Video games: EA Sports announces the presence of female teams in FIFA16

The US / Canadian video game publisher EA Sports has announced the presence of 12 women's national teams in FIFA16 edition on 28/05/2015. The 12 teams will be: Germany, USA, France, Sweden, England, Brazil, Canada, Australia, Spain, China, Italy, and Mexico. The game maker wishes in particular to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 42927
• Published on 29/05/15 at 10:30
©  D.R.
Premier League: PZ Cussons (consumer goods) becomes a partner of Manchester City in Nigeria

PZ Cussons, an English group that owns brands specialising in hygiene, cosmetics and nutrition, has partnered with Manchester City FC (Barclays Premier League) in Nigeria, announced the club on 26/05/2015. PZ Cussons will activate its partnership with the English club through three of its brands…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42882
• Published on 29/05/15 at 09:30
©  D.R.
Liga BBVA: beer brand Estrella Damm extends with RCD Espanyol until 2018-19

The beer brand Estrella Damm has extended with RCD Espanyol (Liga BBVA) until 2018-19, announced the Barcelona club on 26/05/2015. This partnership has existed for 25 years. Estrella Damm will continue to receive visibility on the LED advertising boards and exclusivity in the distribution of beer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42876
• Published on 28/05/15 at 17:59