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©  Hugo Boss
Ligue 1: Hugo Boss (tailor) extends deal with Paris Saint-Germain for two seasons (2016-2018)

Hugo Boss, a German brand, extended its deal as the Official Tailor of Paris Saint-Germain (Ligue 1) for two seasons (2016-2018), on 23/08/2016. Hugo Boss has held this label of the Parisian club since 2014-15, which is a fifth-level partnership in the sponsorship pyramid of PSG. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75042
• Published on 25/08/16 at 09:15
©  Tag Heuer
Premier League: Tag Heuer equips referees with their connected watches and dedicated application

The Swiss watchmaker Tag Heuer has equipped Premier League referees with the Tag Heuer Connected model watch since the beginning of the 2016-17 season, on 10/08/2016. The connected watch is accompanied by a dedicated application, specially designed for referees in the English top flight. Tag Heuer…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 75030
• Published on 24/08/16 at 15:30
©  Juventus.com
Juventus Stadium: Philips (lighting) produces sound and light show for the announcement of the team

Juventus FC (Serie A TIM) and its "lighting" partner, Philips Lighting Italia SpA, provided a sound and light show for fans at Juventus Stadium (41,000 seats) for the announcement of the starting 11 against ACF Fiorentina (2-1, Matchday 1 of the 2016-17 Serie A), on 20/08/2016.The sound and light…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 74991
• Published on 24/08/16 at 11:30
©  Liverpool FC
Liverpool FC: InstaForex (trading) extends its regional partnership in CIS and Asia until 2017-18

InstaForex, a Russian foreign currency trading platform, extended its regional partnership with Liverpool FC (Premier League) in the CIS zone and Asia, for two seasons (2016-2018), on 17/08/2016. Both parties started their collaboration on 31/07/2014, for two seasons (2014-2016). InstaForex has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 74973
• Published on 24/08/16 at 09:29
©  ACF Fiorentina
Serie A: Vorwerk Folletto (vacuum cleaners) becomes the main shirt sponsor of Fiorentina for 3 years

Vorwerk Folletto, an Italian subsidiary of Vorwerk, a German group specialising in electrics equipment, became the main sponsor of ACF Fiorentina (Serie A TIM), on 18/08/2016. Although the terms of the deal were not disclosed by either party, Italian media has reported a partnership as for three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74936
• Published on 24/08/16 at 09:05
©  Liverpool FC
Premier League: Konami (JPN) partners Liverpool FC for three seasons (2016-2019)

Konami Digital Entertainment, the Japanese video game publisher, became the "Official Football Action Video Gaming Partner" of Liverpool FC (Premier League) for three seasons (2016-2019), on 16/08/2016. Konami, which gains the the status of "global partner" according to the club, does not appear…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74904
• Published on 23/08/16 at 09:50
©  Celta Vigo
LaLiga: Estrella Galicia (beer brand) becomes the main shirt sponsor of Celta de Vigo until 2017-18

The Spanish beer brand Estrella Galicia became the main shirt sponsor of RC Celta de Vigo (LaLiga Santander) for two seasons (2016-2018), on 17/08/2016. Estrella Galicia is a brand owned by the brewer Hijos de Rivera, installed in La Coruña in Galicia, the autonomous community in the northwest of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74825
• Published on 23/08/16 at 09:09
©  Konami
Bundesliga: Konami (JPN) becomes a partner of Borussia Dortmund for 2016-2020

Konami Digital Entertainment, a Japanese video game publisher, became a partner of Borussia Dortmund (Bundesliga) for an initial period of four seasons (2016-2020), on 17/08/2016. The announcement came at Gamescom 2016, a video game trade show held in Cologne (GER), in which two players from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74852
• Published on 22/08/16 at 12:29
NFL: Hard Rock International gets the naming rights to the Miami Dolphins stadium until 2034

The American restaurant chain Hard Rock International has acquired the naming rights to the stadium of the Miami Dolphins (NFL), which will become the Hard Rock Stadium (64,982 seats) until 2034, announced the club on 17/08/2016. The amount of the agreement is estimated at $250m (€221m) in total…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Marketing - Communication
• Article # 74851
• Published on 22/08/16 at 11:30
©  Tag Heuer
Premier League: Tag Heuer (watchmaker) becomes the Official Timekeeper of Man United (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and global partner of Manchester United FC (Premier League) for three seasons (2016-2019), on 24/07/2016. The partnership was unveiled in Beijing (CHN), during the Chinese leg of "Manchester United Tour 2016" - the pre-season tour…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74766
• Published on 19/08/16 at 16:44