Sponsors & Partners: archives (page 668/935)

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©  Bundesliga

Bundesliga: Derbystar to succeed adidas as official ball supplier (2018-2022)

Derbystar, the German manufacturer of balls and sports textiles belonging to the Dutch group Deventrade, will succeed adidas as official ball supplier to the Bundesliga and 2.Bundesliga, the DFL announced on 24/04/2017. This partnership takes effect from 2018-19, and extends over four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 92144
• Published on
©  Ajax Amsterdam

Eredivisie: PCI (document logistics) becomes an official supplier of AFC Ajax until 2021-22

PCI Nederland, a Dutch company specialising in document management solutions for professionals, has become an official supplier of AFC Ajax (Eredivisie) on 19/04/2017. This partnership, in the 4th level in the club's sponsorship hierarchy, takes effect from the 2017-18 season and extends over five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 92046
• Published on
©  Liqui Moly

Ice Hockey: Liqui Moly (engine lubricants) becomes official sponsor of the 2017 World Championship

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has become an official sponsor of the 2017 World Ice Hockey Championship, announced the Swiss agency Infront Sports & Media, the media and marketing rights manager of the competition, on 20/04/2017. This is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 92056
• Published on
©  Ajax Amsterdam

Ajax: shirt sponsor Ziggo expands its partnership to the eSports section until 2018 (€0.3m / year)

Ziggo, a Dutch cable-TV operator, has expanded its partnership with AFC Ajax (Eredivisie), and will become the main sponsor of the club's eSports section, announced on 10/04/2017. The contract, in the first level in the sponsorship hierarchy of the eSports section, runs over a period of one and a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91825
• Published on
©  LNR

Sponsorship: the Bank & Insurance sector invests €2bn per year globally (Nielsen Sports)

"If almost all industries invest in sport, the Bank & Insurance sector stands out as a leader in sports sponsorship, both nationally and globally. We estimate spending on sponsorship from this sector exceeds €2bn per year across all sports in the world and in a context of relatively stable amounts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 91514
• Published on
©  LaLiga

Laliga Ball Hub, a virtual museum of Nike balls used during the 20-year partnership with LaLiga

LaLiga launched, on its website on 10/04/2017, the dedicated page "LaLiga Ball Hub" which retraces the history of the Nike balls used in the Spanish first division since 1996-97. This page intends to celebrate the 20 years of partnership with the American brand Nike, the official supplier of balls…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 91445
• Published on
©  Ajax Amsterdam

Eredivisie: partner Hublot (watchmaker) extends with Ajax Amsterdam until 2019-20

The Swiss watchmaker Hublot, the official timekeeper of AFC Ajax (Eredivisie) since 14/10/2011, has extended its partnership with the Amsterdam club, on 14/04/2017. The contract, which was set to end at the end of the 2016-17 season, has been extended by three additional years, until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91941
• Published on
©  LFP

France: Conforama (distribution) acquires the title naming rights to Ligue 1 (2017-2020)

Conforama, a French group specialising in the distribution of furniture, home decoration, household appliances, and electronics, has acquired the title naming rights to Ligue 1, announced the LFP on 20/04/2017. The French football first division will be called the "Ligue 1 Conforama" from the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 91854
• Published on
©  FC Barcelone

LaLiga Santander: Shimao (real estate) a regional partner of FC Barcelona in China until 2019

The Chinese real estate Shimao Group has become a regional partner of FC Barcelona (LaLiga Santander) in China, on 13/04/2017. The contract, in the 4th level in the sponsorship hierarchy of the club, runs until 2019. The annual amount is estimated at €1m by specialised Spanish media. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91623
• Published on
©  Hublot

UEFA: sale of licensing rights for "watch category" for national team competitions in 2018-2022

The sales process for the licensing rights in the "watch category", for national team competitions organised by UEFA over the 2018-2022 period, begins in May 2017, announced the governing body of European football on 18/04/2017. The rights concern in particular the 2018-19 and 2020-21 editions of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 91646
• Published on