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Russia: Vinci's 2013 contract to build VTP Arena has been cancelled

The French construction firm Vinci will not build the VTB Arena in Moscow, announced the company running the project, which belongs to the semi-public Russian bank VTB, on 02/06/2014. "A dialogue took place with our client wherein Vinci Construction Grands Projets made proposals which did not…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 20289
• Published on 05/06/14 at 10:00

Ligue 1: human ressources company Triangle Interim extends with AS Monaco through 2014-15

The human resources company Triangle Interim has extended its partnership with AS Monaco (Ligue 1) through 2014-15, the club announced on 03/06/2014. The deal was made in collaboration with the marketing agency Infront France. The parties have been under contract since August 2013. The company…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20236
• Published on 04/06/14 at 16:59

Brazil: Adidas extends contract with Fluminense through 2020

German supplier Adidas has extended its contract with Fluminense (Brazilian Serie A) until 2020, the Carioca club announced on 28/05/2014. The partnership, which began in 1996, had been set to end in March 2015. The five-season extension includes a revision on the amount of the sponsorship. It…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20232
• Published on 04/06/14 at 16:30

Brazil 2014: Adidas presents home and away shirts for Bosnia and Herzegovina

Adidas and N/SBIH (Football Federation of Bosnia and Herzegovina) presented the home and away shirts for the national team for the 2014 World Cup on 03/06/2014. The German brand had replaced the Italian kit supplier Legea on 21/03/2014. The agreement between the two parties goes until at least…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20198
• Published on 04/06/14 at 15:30

Premier League: Sportfive will sell pitch-side boards for West Ham from 2014-15

Sportfive will manage the sale of advertising on pitch-side LED boards for West Ham United (Premier League) home games from 2014-15, the sports marketing agency announced on 29/05/2014. Sportfive will be responsible for developing the club's partner portfolio, currently at 10 sponsors. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20239
• Published on 04/06/14 at 14:59

Liga BBVA: Kelme to replace Acerbis as Elche CF's kit supplier until 2016-17

The Spanish brand Kelme will replace Acerbis as the kit supplier for Elche CF (Liga BBVA 2014-15) until 2016-17, the club announced on 30/05/2014. Acerbis is an Italian brand specialised in motorcycle equipment. Kelme was Elche CF's partner from 1994 to 2001. Elche will be the only Liga club…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20238
• Published on 04/06/14 at 14:49

Brazil 2014: Adidas unveils ball for World Cup final

German kit supplier Adidas unveiled Brazuca Final Rio, the ball for the 2014 World Cup final (13/07/2014 in Maracana Stadium in Rio de Janeiro), on 29/05/2014. In keeping with the same aesthetic as Brazuca, the ball for the final is tinged with gold and green, and inspired by the colours of the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 20240
• Published on 04/06/14 at 11:59

Serie A : Nike to be the kit supplier of Atalanta in 2014-15; Axa no longer shirt sponsor

The American brand Nike will be the kit supplier of Atalanta (2014-15 Serie A) for 2014-15, the club's president, Antonio Percassi, announced on 22/05/2014. Nike will replace Errea (Italy), which was under contract with the club since the 2007-08 season. The shirt will be presented and the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20164
• Published on 03/06/14 at 12:59

Brazil 2014: Adidas and Japan Football Association launch Pokémon collector shirt for children

In Japan, German kit supplier Adidas and the JFA (Japan Football Association) launched a Pokémon collector shirt for children on 23/05/2014. The JFA and Adidas partnered with Pokémon, the animated series which belongs to the Nintendo group, on 12/03/2014 in order to offer co-branded products for…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20163
• Published on 03/06/14 at 12:36

Bundesliga: Deutsche Bahn pays bonus to Hertha Berlin for good behaviour of fans

The railway company Deutsche Bahn, the shirt sponsor of Hertha Berlin (Bundesliga), paid a bonus to the club for the good behaviour of their fans during the 2013-14 season, the German company announced on 30/05/2014. The club has a clause with its main sponsor that grants them an estimated €1m…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20177
• Published on 03/06/14 at 11:18