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©  D.R.
England: confectioner Mars prolong partnership with English FA for 4 years

Mars Chocolate UK, the British subsidiary of American confectioner Mars, have extended their partnership with the FA (English Football Association), for four years, on the 12/02/2013. Both parties have been linked since 2009, and will now continue the partnership until July 2018.Mars are an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12363
• Published on 04/12/13 at 17:40
©  SB
Italy: San Benedetto becomes official water of Lega Serie B for 2013-14

The mineral water brand San Benedetto has become the official water for the Serie B (second division, Italy) for the 2013-14 season, the company announced on 29/11/2013. The contract was signed through RCS Sport, the marketing partner of the Serie B league.San Benedetto's "Project Ecogreen…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12318
• Published on 03/12/13 at 19:10
©  Adidas
Brazil 2014: Adidas launch official ball and offer one to each Brazilian born on the 03/12/2013

Sportswear manufacturer Adidas are giving away the official ball of the 2014 World Cup (12/06 - 13/07/2014) to every child born in Brazil on the 12/03/2013, to coincide with the presentation of their official "Brazuca" ball in Rio de Janeiro, said the German company, on the 29/11/2013.Upon…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 12287
• Published on 03/12/13 at 17:55
©  Englishtown
Englishtown language school to partner Brazilian Confederation until 2018

The language school, Englishtown, has become a partner of the CBF (Brazilian Football Confederation), announced the governing body, on the 28/11/2013. The company becomes an official partner of the Confederation until November 2018.The value of the contract is estimated at €3.1 million per season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12243
• Published on 02/12/13 at 16:30
©  Hellas Vérone
Serie A: Franklin & Marshall become Verona shirt sponsor for 2013-14

The Italian clothing brand, Franklin & Marshall, have become the main shirt sponsor of Verona (Serie A) the club announced, on the 29/11/2013.The club have been looking for a main shirt sponsor since the beginning of the 2013-14 season. In the meantime, and in place of a new sponsor, Verona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12236
• Published on 02/12/13 at 16:00
"A virtuous communication circle is created through the Twitter box" (F. Souplet, Stade de France)

Since the beginning of 2012, Stade de France has set up a "Twitter box" where a Live-Tweet event is organised in the evenings. "The concept is relatively simple: we organise a battle of tweets between two teams competing live from the boxes. We launch the contest 10 days before each event to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 9709
• Published on 30/11/13 at 19:10
Gregg Turner becomes director of partnerships for Sportfive France

Gregg Turner has joined Sportfive (a subsidiary of Lagardère Unlimited), the management agency of marketing and sports media rights, as director of partnerships, on the 25/11/2013. He will work directly with Vincent Tong Cuong, CEO, and Lawrence Moretti, Executive Vice President, responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 12228
• Published on 29/11/13 at 19:45
©  DFB
Infront Sports & Media agency to partner German Association until 2018

The media and marketing rights agency Infront will exclusively manage the perimeter advertising for the DFB's (German Football Association) matches until 2018, the agency announced, on the 27/11/2013. Infront have been a partner of the DFB since the early 1990s.The sports marketing agency will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12160
• Published on 28/11/13 at 18:00
Lay's crisp brand remain partner of Ukrainian premier league in 2013-14

The Lay's crisp brand, which belongs to the American group PepsiCo, are to remain a partner of the Ukrainian premier league in 2013-14, announced the company, on the 25/11/2013. The brand have been a sponsor of the championship since the 2012-13 season.Lay's also sponsor several footballers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12112
• Published on 27/11/13 at 17:30
©  Puma
World Cup 2014: Puma release "Ghost of 1950" to celebrate Uruguay's qualification

German kit supplier Puma have unveiled a viral video to celebrate the qualification of Uruguay for the 2014 World Cup, following a 0-0 draw against Jordan, on the 20/11/2013 (Uruguay beat Jordan 5-0 away, on the 13/11/2013).The commercial, directed by the Notable agency, and produced by Metropolis…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12103
• Published on 27/11/13 at 17:15