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German car manufacturer Volkswagen become top sponsor of the French Federation until 2018

German car manufacturer Volkswagen have become a top sponsor of the FFF (French Football Federation) for the period 2014-2018. The German group will sponsor the French national teams until the end of the 2017-18 season.The agreement is estimated at € 5 million per year. Volkswagen replace Citroën…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13070
• Published on 23/12/13 at 19:20
Nike : Net profit up 40 % to € 393 million for September, October and November 2013

The American sportswear company Nike announced a € 393 million ($ 537 million) net profit for the second quarter of its 2014 fiscal year (from the 01/09 to the 30/11/2013), on the 12/12/2013. This represents a 40% increase compared to the same period in 2012."Our strong second quarter results show…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 13051
• Published on 23/12/13 at 18:45
©  Paris SG
Ligue 1: U.S. kit supplier Nike to continue with Paris Saint-Germain until 2022

The U.S. kit supplier Nike extend their official kit supplier partnership with Paris Saint-Germain (Ligue 1, FRA) until the end of the 2021-22 season, the club announced on the 22/12/2013. Nike have been supplying the club since 1989. The new agreement would ensure the club an estimated € 20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 13052
• Published on 23/12/13 at 18:30
50% of Premier League shirt sponsors are foreign companies in 2013-14

The Premier League is the league that attracts the most foreign sponsors with non-UK companies present on the shirts of 50% of the clubs in 2013-14. With €103.6 million, the total value of these contracts is also the largest allocation from abroad of the five major European leagues.Seven Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13277
• Published on 23/12/13 at 18:09
©  NTF
27% of shirt sponsorship value in the five major leagues comes from airline companies

The airline industry is the largest sector of shirt sponsorship for European clubs, representing 27% of total allocations within the five leagues amounting to €142.5 million. This sum is split up between 7 clubs (Paris SG, Milan AC, Manchester City, Arsenal, FC Barcelona, Real Madrid, Hamburger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13543
• Published on 23/12/13 at 18:09
Shirt sponsorship of European clubs in 2013-14

The main shirt sponsor is, in the vast majority of cases, the number one corporate partner of football clubs in Europe. The shirt sponsorship market of the five major European leagues (Barclays Premier League, Bundesliga, Serie A TIM, Liga BBVA and Ligue 1) represents € 520.2 million in revenues…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13527
• Published on 23/12/13 at 18:09
Manchester United and Chevrolet, the largest shirt sponsorship contract in the world

The contract between General Motors' automobile brand, Chevrolet, and Manchester United (Premier League) will be the largest shirt sponsor partnership in the world, paying €51 million for 2014-15 season. The amount will increase by 2.1% each year to reach €58 million in 2020-21. This will be the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13539
• Published on 23/12/13 at 18:08
Ligue 1 clubs wear an average of 4.7 sponsors on their official outfits in 2013-14

With an average of 4.7 sponsors on their official outfits, Ligue 1 clubs are, among the clubs of the five major leagues, those with the most partners visible. In contrast, clubs in the Premier League and in the Bundesliga only display one shirt sponsor on their uniforms. Clubs in the Liga BBVA…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13536
• Published on 23/12/13 at 18:08
Bundesliga: betting operator Bet-at-home.com continues with Schalke 04 until 2015-16

The betting operator, Bet-at-home.com, is continuing with Schalke 04 (Bundesliga) until 2015-16, the club announced, on the 18/12/2013. The German company has been a partner of the club since the 2010-11 season.The agreement is estimated at €2 million per year. Bet-at-home.com will continue to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 12970
• Published on 19/12/13 at 19:40
©  D.R.
NFL: Enterasys implement "Wi-Fi coaches" to help connect fans in two stadiums

Enterasys, a U.S. company that designs and manufactures equipment for telecommunications networks, has established "Wi-Fi coaches" in the NFL (National Football League, U.S.) to help fans connect to stadium networks during New England Patriots (Boston) and Philadelphia Eagles games.In Boston at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 12963
• Published on 19/12/13 at 19:35