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©  SS Lazio
Serie A: MSC Cruises official partner of Lazio until the end of the 2013-14 season

The shipping company MSC Cruises has signed an agreement with Lazio (Serie A) until the end of the 2013-14 season, announced the club on the 28/01/2013. The deal was brokered by the marketing and media rights agency Infront Italy. MSC Cruises will develop commercial offers with the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14091
• Published on 31/01/14 at 11:53
©  Parme FC
Serie A: Vorwerk Folletto extend shirt sponsorship of Parma FC until 2014-15

Vacuum cleaners brand Vorwerk Folletto extended their shirt sponsorship contract with Parma FC (Serie A) through the 2014-15 season, the club announced on the 29/01/2014.Vorwerk Folletto is currently the main shirt sponsor of the club for the 2012-13 season. The annual contract should remain the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14151
• Published on 30/01/14 at 18:23
©  Nike
Nike becomes the official supplier of the South African Federation until 2018

Nike became the official supplier of the SAFA (South African Football Association), the sports equipment company announced on the 28/01/2014. The contract runs until the end of the 2018 season. The American brand will design and develop football kits for the men’s and women’s South African…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 14097
• Published on 29/01/14 at 17:40
©  Puma
Arsenal: "A club that symbolises our brand and our spirit" (Björn Gulden, CEO of Puma)

"Puma has two platforms of activity: 'sport / performance' and 'lifestyle'. (...) We quickly realised that our base was going to be the 'sport' segment. This is our legacy, so everything we do must be rooted in sports. (...) Our partnerships with Usain Bolt, Ferrari, Mario Balotelli, Dortmund and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14089
• Published on 29/01/14 at 15:43
Bundesliga: Turkish tyre manufacturer Lassa Tyres becomes sponsor of Hamburger SV

Turkish tyre manufacturer Lassa Tyres became a sponsor of Hamburger SV (Bundesliga), announced the club on the 28/01/2014. The partnership was facilitated by Sportfive Germany, exclusive marketing agency of HSV. Lassa Tyres replaces the South Korean company Kumho, tyre partner of Hamburg in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14103
• Published on 29/01/14 at 15:13
Bundesliga: the Internet service provider Unitymedia Kabel BWI partners with Borussia Dortmund

The German Internet service provider Unitymedia Kabel BWI becomes a sponsor of Borussia Dortmund (Bundesliga), the club announced on the 23/01/2014.The company will receive advertising space in several areas of the Signal Iduna Park stadium in Dortmund. The service provider will be particularly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 14069
• Published on 29/01/14 at 09:30
Adidas organises "Samba Tour" futsal tournament in Paris to promote the "Samba Pack"

German sports equipment company Adidas will organise a "Samba Tour" futsal tournament in Paris (France) with partners Le Five and Z5, in February-March of 2014, announced the brand on the 17/01/2014. The tournament will allow the winning team to face the futsal section of the Brazilian club…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14067
• Published on 28/01/14 at 18:30
©  Liverpool FC
Liverpool: Indonesian airline Garuda becomes sponsor of training equipment

Indonesian airline Garuda becomes the sponsor of Liverpool FC's (Premier League) training outfits, announced the club on the 27/01/2014. Garuda has been the official airline of Liverpool since September 2012, under a contract that was set to expire at the end of the 2014-15 season. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14060
• Published on 28/01/14 at 16:30
©  Telepizza
Liga BBVA: Telepizza, official supplier of Athletic Bilbao, launches "Athletic Club Pizza"

The Spanish restaurant chain Telepizza, official pizza supplier of Athletic Bilbao (Liga BBVA), launches "Athletic Club Pizza", announced the Basque club on the 27/01/2014. The pizza takes the shape and colors of the logo of the club, and will be available in over twenty Telepizza restaurants in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14037
• Published on 28/01/14 at 13:37
©  D.R.
Bundesliga: Nike to replace Jako as kit supplier of Eintracht Frankfurt in 2014-15

Eintracht Frankfurt (Bundesliga) announced the end of their partnership with the German equipment company Jako at the end of the 2013-14 season, the club said on the 24/01/2014. Jako has supported the club since 2003. Nike will replace Jako on the 01/07/2014. A five-year contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14025
• Published on 28/01/14 at 09:30