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©  D.R.
Bundesliga: Energy producer Mainova extends with Eintracht Frankfurt until June 2016

The German energy producer, Mainova, extended its contract as premium partner of Eintracht Frankfurt (Bundesliga) until June 2016, the club announced on 15/05/2014. The Frankfurt-based company has sponsored the club since 2002. The new agreement is estimated at €800,000 annually. The contract was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19405
• Published on 20/05/14 at 18:27
©  D.R.
Premier League: Betting operator 188Bet extends with Liverpool until 2015-16

Betting operator 188Bet, based on the Isle of Man (United Kingdom), extended its partnership with Liverpool FC (Premier League) until 2015-16, the club announced on 13/05/2014. 188Bet, a Liverpool partner since 2009, will use the club's image in the Brazilian and Asian markets. 188Bet said it has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19380
• Published on 20/05/14 at 15:40
Ligue 1: PMU continues with Paris SG until 2017-18 and adds women's team and handball

Betting operator PMU extended its contract as an official partner of Paris Saint-Germain (Ligue 1), the club announced during the last game of 2013-14 Ligue 1 (4-0 against Montpellier) and the celebration for the title of champion of France on 17/05/2014. PMU, a partner since 2011, is now linked…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19305
• Published on 19/05/14 at 17:15
©  FC Barcelone
Liga BBVA: American Stanley Black & Decker to partner with FC Barcelona until July 2017

DIY and gardening tool manufacturer and distributor Stanley Black & Decker will partner with FC Barcelona (Liga BBVA), the club announced on 16/05/2014. The American company, based in Connecticut (USA), will sponsor the club until July 2017. Stanley Black & Decker will use the club's image to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19303
• Published on 19/05/14 at 16:45
©  D.R.
Ligue 1: Nike to be kit supplier for AS Monaco FC until 2018-19

The American brand Nike will be the kit supplier for AS Monaco FC (Ligue 1) until the end of the 2018-19 season, the club announced on 18/05/2014. Nike will replace the Italian brand Macron, which equipped AS Monaco from 2010-11 to 2013-14. The American brand presented the 2014-15 shirt during at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 19304
• Published on 19/05/14 at 14:46
Brazil 2014: ESPN launches "Global Issues" campaign and new mobile app

American sport channel ESPN launched a campaign called "Global Issues" on 05/05/2014 for the 2014 World Cup and a mobile app called "ESPN FC Soccer & World Cup" to promote its coverage of the event. The campaign will be carried out by the agency Wieden + Kennedy New York, and includes a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 19233
• Published on 16/05/14 at 17:45
©  Adidas
Brazil 2014: Kit supplier Adidas presents Battle Pack shoe collection

The kit supplier Adidas unveiled Battle Pack, its new shoe collection for the 2014 World Cup, on 12/05/2014. The collection is composed of five models with "innovative technology and decidedly aggressive design," said the German brand. The models are: adizero f50, predator, nitrocharge, adizero…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 19159
• Published on 16/05/14 at 10:59
©  D.R.
Brazil 2014: Chinese group Huawei partners with Ghana until May 2015

Huawei, the Chinese group specialising in information technology and communication, became a partner of Ghana Football Association (GFA) on 12/05/2014. The one-year contract expires in May 2015.The Chinese company will equip the Black Stars with technology and promote this association in Ghana…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19161
• Published on 15/05/14 at 18:59
Brazil 2014: Netherlands adopts Google Glass and Oculus Rift

KNVB (Royal Dutch Football Federation) and the Dutch national team have equipped themselves with Google Glass, in collaboration with Triple IT, a Dutch company that creates digital services, they announced on 07/05/2014. These connected glasses allow coaches to analyse real-time statistics for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 19121
• Published on 15/05/14 at 18:24
©  Arsenal FC
Premier League: Automaker Citroën to continue with Arsenal until 2016-17

The French automaker Citroën has extended its partnership with Arsenal FC (Premier League) until 2016-17, the club announced on 13/05/2014. Citroën has been linked to the club since 2008. Citroen will maintain its presence on display advertising in Emirates Stadium (capacity 60,000) and implement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19002
• Published on 14/05/14 at 17:59