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©  Liverpool FC
Premier League: Vauxhall Motors to replace Chevrolet as Liverpool partner until 2015-16

British car brand Vauxhall Motors will become partner of Liverpool FC (Premier League), the club announced on the 24/01/2014. The contract runs until the end of the 2015-16 season.General Motors decided to replace Chevrolet with Vauxhall Motors - both brands belong to the American parent group …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14001
• Published on 27/01/14 at 18:16
©  Arsenal FC
Premier League: Puma formalise their kit partnership with Arsenal from 2014-15

German sports equipment company Puma formalise their partnership with Arsenal FC (Premier League), the club announced at the Emirates Stadium in London (United Kingdom) on the 27/01/2014. The contract will begin on the 01/07/2014. The agreement is "the most important in the history of Puma and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 14007
• Published on 27/01/14 at 17:44
©  Getty Images 2013 AFP
Barclays may end sponsorship of the Premier League in 2016

Barclays may end its title sponsorship of the Premier League at the end of the current contract in 2016, says the Wall Street Journal on the 26/01/2014. The English 1st Division has been called the Barclays Premier League since 2001. The bank pays €48.3 million per season to the league since the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13999
• Published on 27/01/14 at 15:00
©  D.R.
Liga: national tourist office "Azerbaijan" to extend partnership with Atletico Madrid until 2014-15

"Azerbaijan", the national tourist office, has extended its partnership by one season with Atletico Madrid (Liga BBVA), on the 23/01/2014. The inscription "Azerbaijan, land of fire" has been displayed on the club's shirt since December 2012. The new contract will end on the 30/06/2015.The logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13941
• Published on 24/01/14 at 11:18
©  FC Santos
Brazil: language school CNA to become sponsor of FC Santos in 2014

Brazilian language school CNA has become the official partner of FC Santos (Brazilian Serie A), the club announced, on the 22/01/2014.The logo of the company will be present on both sleeves of the club's shirt. FC Santos will also participate in various activities to promote the school. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13936
• Published on 24/01/14 at 10:04
World Cup kit suppliers since 1998

NTF has published an inventory of kit suppliers for five World Cups involving 32 teams, since the 1998 World Cup in France. A total of 20 different companies were present on at least one final phase, but only three did not miss any competition : Nike, Adidas and Puma. For the first time since…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79963
• Published on 23/01/14 at 18:21
The Facebook communities of European clubs

With more than 1.2 billion users worldwide, Facebook is the largest Internet social network. The platform, which was launched in 2006 by American Mark Zuckerberg, has quickly become a central tool enhancing visibility for brands, personalities, and clubs.News Tank tracks and compiles the number of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79687
• Published on 23/01/14 at 17:57
©  Lega Serie B
Italy: Continental to appear on all Serie B hoarding boards until the end of the 2013-14 season

German tire company Continental has become sponsor of the Lega Serie B (Italian 2nd division), on the 22/01/2014. The partnership will begin in mid-February 2014 and will expire at the end of the 2013-14 championship.Continental will appear on the hoarding boards at each fixture of the 22 teams in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13908
• Published on 23/01/14 at 14:57
©  2014 Getty Images
England: EA Sports, sponsor of the association of professional referees until 2018-19

The video game company EA Sports has become the partner of PGMOL (Professional Game Match Officials Limited), they announced on 20/01/2014. The partnership will run until the end of the 2018-19 season.The EA Sports logo will be present on the shirt-sleeves of all referees during Premier League, FA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13846
• Published on 22/01/14 at 10:29
©  Extreme Networks
Connectivity: Extreme Networks to become Wi-Fi analytics provider of NFL stadiums

Extreme Networks, American provider of high performance network and telecommunication solutions, has become the official Wi-Fi analytics provider of NFL stadiums (National Football League, the American league of US football), announced the company on the 15/01/2014. The California-based company…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 13798
• Published on 21/01/14 at 11:29