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England: Budweiser will finish sponsorship of FA Cup at the end of the 2013-14 season

The brewer Budweiser will finish its sponsorship of the FA Cup at the end of 2013-14, said the FA (English Football Association) on 07/02/2014. The American brand wants to focus on its partnership with FIFA (Fédération Internationale de Football Association) for the World Cups in 2014 (Brazil…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 14756
• Published on 14/02/14 at 09:46
©  D.R.
Ligue 1: Umbro to replace Errea as kit supplier for FC Nantes from 2014-15

Umbro looks set to become the official kit and equipment supplier of FC Nantes (Ligue 1) from 2014-15. "It's not official yet, but we should have an announcement in the next few days," Waldemar Kita, president of the club, told NTF on 11/02/2014.Umbro would replace the Italian equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14758
• Published on 13/02/14 at 16:30
©  Milan AC
Serie A: Japanese company Fujitsu to sponsor AC Milan until 2015-16

The Japanese electronics company Fujitsu became the sponsor of AC Milan (Serie A) on 11/02/2014, announced the club. The partnership will run over three seasons will end at the conclusion of the 2015-16 fiscal year. The contract was made in collaboration with the Italian subsidiary of the media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14704
• Published on 13/02/14 at 15:17
©  D.R.
South America: Umbro biggest equipment supplier in 2014 edition of the Copa Libertadores

Umbro has had the largest presence of any equipment supplier at the 2014 edition of the Copa Bridgestone Libertadores which began with the match between Botafogo (BRA) and San Lorenzo (ARG) (2-0, Group 2), on 11/02/2014. The sports equipment brand, owned by the U.S. group Iconix, is the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14712
• Published on 13/02/14 at 13:30
©  Volkswagen
Serie A: Rudi Garcia appears in commercial for Volkswagen before the Lazio-AS Roma derby

Rudi Garcia, the French manager of AS Roma (Serie A) appeared in a commercial for the automobile manufacturer Volkswagen, released in Italy before Lazio - AS Roma (0-0) match on the 23rd Matchday of Serie A, on 09/02/2014. Volkswagen, a major partner of AS Roma, launched this clip before the Rome…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14643
• Published on 11/02/14 at 18:00
©  Corinthians
Brazil: Caixa bank extends with Corinthians until the end of the 2014 season

Brazilian bank Caixa Economica Federal has extended its contract with Corinthians (Brazilian Serie A) until the end of the 2014 season, the club announced on 08/02/2014. The bank has been the main shirt sponsor of the Sao Paulo-based club since the 2012 season. The agreement is estimated at €9.1m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14641
• Published on 11/02/14 at 15:59
O2 is preparing a program to monitor the English rugby team in virtual reality

O2, a British telecommunications company and sponsor of the English rugby team since 1995, announced the launch of the "Wear the Rose" program on 06/02/2014. The operation, carried out with Oculus Rift virtual reality helmets, will allow fans to follow the training sessions of the England team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 14579
• Published on 11/02/14 at 12:30
©  Nike
Argentina: Boca Juniors and Nike present a fluorescent yellow kit for the 2014 closing Championship

Boca Juniors (Argentina) and Nike have presented a fluorescent yellow shirt for the 2014 "Torneo Final" Championship (second half of the 2013-14 championship), the club announced on 07/02/2014.This is the third consecutive year that the club and the American equipment company have launched an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14621
• Published on 11/02/14 at 11:14
©  D.R.
Bundesliga: food brand Wiesenhof shirt sponsor of Werder Bremen until 2015-16

German food brand Wiesenhof has extended its partnership with Werder Bremen (Bundesliga) as its main shirt sponsor, announced the club on 07/02/2014. The company, specialising in poultry, will be associated with the club until the end of the 2015-16 season. Wiesenhof has been the shirt sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14594
• Published on 10/02/14 at 17:32
©  FC Barcelone
Liga: Peruvian brand Big Cola extends with Barcelona until June 2016

Peruvian brand Big Cola soft drinks has extended its partnership with FC Barcelona (Liga) until June 2016, the club announced on 06/02/2014. Big Cola has supported the club since 2010. Big Cola is the official club soda in 11 countries in South America and Latin America: Mexico, Costa Rica…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14593
• Published on 10/02/14 at 15:59