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©  D.R.
Liga BBVA: Qatar Airways would be candidate for the naming of FC Barcelona's Camp Nou

Airline Qatar Airways would be candidate to acquire the naming rights to the Camp Nou (99,350 seats) in Barcelona, reported the Spanish newspaper As, on the 17/01/2014.The Qatari company would be willing to offer € 350 million over 30 years to FC Barcelona, or almost € 11.6 million per year. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 13804
• Published on 21/01/14 at 11:11
©  Ian Kington / AFP
Zoopla to end sponsorship of West Bromwich Albion over Nicolas Anelka's "quenelle" gesture

Property website Zoopla has announced on the 20/01/2014, that "in light of the actions of striker Nicolas Anelka," it will not continue its shirt sponsorship of West Bromwich Albion (Premier League, ANG) beyond the 2013-14 season.This company, 50%-owned by Jewish businessman Alex Chesterman, is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 13799
• Published on 21/01/14 at 10:20
©  Manchester City
Premier League: Russian energy drinks Jaguar to partner with Manchester City

Russian company Jaguar Energy Drink has become sponsor of Manchester City (Premier League) the club announced, on the 17/01/2014. The energy drinks brand has become exclusive partner in this category in the UK and Ireland. The contract will cover at least the 2013-14 and 2014-15 seasons.The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13767
• Published on 20/01/14 at 13:01
©  Paris SG
Ligue 1: Citroën to strengthen partnership with Paris Saint-Germain until 2017

French car manufacturer Citroën have extended their partnership with Paris Saint-Germain (Ligue 1) until 2017, the club announced on the 17/01/2014. Paris SG and Citroën have been bound since 2011.Citroën will be present on the LED screens during matches played at the Parc des Princes and will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13757
• Published on 20/01/14 at 12:35
©  D.R.
Liga BBVA: Coca-Cola would be candidate for Santiago Bernabeu naming rights

American group Coca-Cola would be candidate for the naming of the Santiago Bernabeu stadium (85,000 seats), according to Spanish daily newspapers Mundo Deportivo and Sport, on the 15/01/2014.According to the Spanish media, Coca-Cola would be willing to pay € 80m, without specifying the possible…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 13730
• Published on 17/01/14 at 17:35
©  Emirates
Pele becomes global ambassador for Emirates airline

Brazilian Edson Arantes do Nascimento, also known as Pele (three-time World Cup winner in 1958, 1962 and 1970) has become the new global ambassador of Emirates airline, on the 16/01/2014. Emirates will use Pele's image for their international communication campaign, for the upcoming 2014 World…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 13720
• Published on 17/01/14 at 16:55
©  D.R.
2.Bundesliga: energy provider Stadtwerke to extend partnership with Fortuna Düsseldorf until 2018

Energy provider Stadtwerke has extended its partnership with Fortuna Düsseldorf (2.Bundesliga), the club announced on the 13/01/2014. Both parties, bound since 2004, are now linked until the end of the 2017-18 season. Under the agreement, the company remains title sponsor of the Stadtwerke…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13695
• Published on 17/01/14 at 12:13
Premier League: American fast food group Dunkin' Brands to partner with Liverpool FC

American fast food group Dunkin' Brands has partnered with Liverpool FC (Premier League), the club announced on the 16/01/2014. The contract includes at least the seasons 2013-14 and 2014-15. Dunkin' Brands is the parent company of both Dunkin' Donuts and Baskin Robbins.Under the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13697
• Published on 17/01/14 at 11:50
©  D.R.
Brazil: service provider Liderança Serviços to extend partnership with Figueirense until 2015

The service provider Liderança Serviços has extended its partnership with Figueirense FC (Brazilian Serie A) until 2015, the club has announced, on the 09/01/2014. The company specialising in cleaning, home care, gardening and janitorial work has supported the club since 2012. The logo of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13655
• Published on 16/01/14 at 15:23
©  Sport Recife
Brazil: Adidas to partner with Sport Recife until 2018

German sportswear company Adidas has begun a partnership with Sport Recife (Brazilian Serie A) the club has announced, on the 13/01/2014. Recife, who were promoted to the first division championship at the end of 2013, have agreed a four-year contract which will run until the end of the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13638
• Published on 16/01/14 at 11:46