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Falcao launches "Radamel Falcao Puma Edition II", his official app in partnership with Puma

Colombian international player of AS Monaco (Ligue 1), Radamel Falcao (51 caps, 20 goals) has launched "Radamel Falcao Puma Edition II" his official application, on the 11/01/2014. Available for free on iPhone, iPad and iPod Touch, this tool allows to follow the news of the player, both with his…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 13616
• Published on 15/01/14 at 17:31
©  Nike
FIFA Ballon d'Or: Nike to celebrate the victory of Cristiano Ronaldo with a viral video

Nike celebrates Cristiano Ronaldo's (Real Madrid) FIFA Ballon d'Or 2013 with the launch of a viral video, on the 14/01/2014. The Portuguese forward got 27.99% of the votes ahead of Lionel Messi (FC Barcelona, 24.75%) and Franck Ribéry (Bayern Munich, 23.36%).The clip "Cristiano Ronaldo…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 13596
• Published on 15/01/14 at 14:24
Bundesliga: health insurer Pronova BBK to become partner of Bayer Leverkusen until 2016

Pronova BBK insurance company has signed a sponsorship agreement with Bayer Leverkusen (Bundesliga) on the 14/01/2014. The two-year contract will begin in the summer 2014, until the end of the 2015-16 season.Leverkusen's official health partner will pay 250,000 euros per season, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13595
• Published on 15/01/14 at 12:15
2.Bundesliga: Nike to extend contract with VfL Bochum until the 30/06/2018

US supplier Nike has extended its partnership with VfL Bochum (2.Bundesliga, the German second division), the club announced on the 13/01/2014. The contract was extended until the 06/30/2018. The parties, bound since 2002 have extended their agreement for the third time.Nike will be the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13593
• Published on 15/01/14 at 11:50
Visa to extend partnership with FIFA until the 2022 World Cup

American leading global electronic payments company Visa has extended its partnership with FIFA (Fédération Internationale de Football Association) until 2022, the body announced on the 14/01/2014. Both parties are bound since 2007. The contract is estimated at € 15.5 million.The extension of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13565
• Published on 14/01/14 at 17:38
Brazil: food brand Sadia to acquire the naming rights to the Brazilian Cup until 2015

Sadia, a food brand specialising in fresh and frozen meat products, has become the naming partner of the Brazilian Cup until 2015, on the 08/18/2014. The competition will be known as the "Sadia Copa Do Brasil".Sadia is a subsidiary of BRF group, as is the Perdigao brand, title sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 13548
• Published on 14/01/14 at 13:36
Brazil: American company TelexFree to partner with Botafogo in 2014

US company specialised in Internet advertising TelexFree has become partner of Botafogo (BRA) the club announced, on 09/01/2014. The company will be present on the bottom of the carioca club's shirt in 2014. The logo of the company will then move on the shoulder of the shirt during the second half…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13514
• Published on 14/01/14 at 10:32
Brazil: BMG bank to extend contract with Atletico Mineiro in 2014

Brazilian bank BMG has extended its partnership with Atletico Mineiro for the entire 2014 season, the club announced on the 10/01/2014. The company will remain the main shirt sponsor of the 2013 Copa Libertadores winner. The agreement is estimated at € 4 million for the 2014 season. The bank will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13491
• Published on 13/01/14 at 13:45
©  FC Nuremberg
Bundesliga: Bayern Lotto to extend its partnership with 1.FC Nuremberg until 2014-15

Betting company Lotto Bayern has extended its partnership with 1.FC Nuremberg (Bundesliga) until 2014-15, the club announced on the 09/01/2014. Both parties are bound since July 2012.The extension of the partnership was negotiated by Sportfive agency, which holds the exclusive marketing rights of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13479
• Published on 13/01/14 at 11:11
©  ADIDAS
Eric Liedtke to succeed Erich Stamminger as head of global brands at Adidas Group

Eric Liedtke has been appointed head of global brands to the executive committee of Adidas Group, the German sports equipment group announced, on the 08/01/2014. He takes over Erich Stamminger, in office since 2009, who will officially leave the executive committee on the 05/03/2014."We are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 13475
• Published on 13/01/14 at 10:32