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©  Nike
Brazil 2014: Nike unveils Netherlands and United States shirts, Puma presents Italy and Switzerland

The U.S. sports equipment manufacturer, Nike, has unveiled the shirts for the Netherlands, the United States, Croatia and South Korea whilst Puma presented the shirts of Italy, Switzerland and Chile for the 2014 World Cup to be held from 12/06 to 13/07/2014 in Brazil. The shirt of the Dutch team…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 15604
• Published on 05/03/14 at 14:59
©  River Plate
Argentina: Netshoes, Brazilian distributor of sporting goods, becomes sponsor of River Plate

Brazilian sporting goods distributor, Netshoes, has become the sponsor of River Plate (Argentina), announced the club on 27/02/2014.Netshoes' logo will be placed on the sleeves of the shirts of the "Millonarios." The contract will expire at the end of the 2015-16 season and provides €1.1m per year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15545
• Published on 04/03/14 at 18:30
©  D.R.
Ligue 1: Kappa continues with Evian Thonon Gaillard until 2016-17

The Italian sporting goods supplier, Kappa, has extended its contract with Evian Thonon Gaillard (Ligue 1) announced the club on 03/03/2014.The brand has supported the club since the 2010-11 season, and will supply the Savoyards until the 2016-17 championship. In addition to Evian TG, Kappa is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15532
• Published on 04/03/14 at 17:52
©  Atletico Madrid
Liga: national tourism agency "Azerbaijan" officially extends with Atletico Madrid

"Azerbaijan," the national Azerbaijani tourism office, extended its contract with Atletico Madrid (Liga BBVA) on 01/03/2014. The phrase, "Azerbaijan, Land of Fire" has been present on the club's shirt since December 2012. The new contract will end on 30/06/2015. "In one year, we were able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15555
• Published on 04/03/14 at 15:59
Infront Sports & Media extends partnership with Austrian football federation until 2018

Infront Sports & Media extended its contract with OFB, the Austrian Football Federation until 2018 on 04/03/2014. The new agreement covers the qualifications for Euro 2016 in France as well as for the 2018 World Cup in Russia. Infront is the exclusive marketing agency for the management of the LED…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15565
• Published on 04/03/14 at 15:30
©  D.R.
Serie A: Higuain, Hamsik and Benitez support Vodafone, Naples reaffirm TIM sponsorship

Players of SSC Napoli; Gonzalo Higuain (ARG), Marek Hamsik (SLK) and manager Rafael Benitez (ESP), appeared at the launch party of Vodafone's 4G network in Italy on 25/02/2014. The company chose the Naples area to test this technology. SSC Napoli released a statement reaffirming that TIM (Telecom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15508
• Published on 03/03/14 at 18:00
©  Cruise
Premier League: ready-to-wear brand, Cruise, to clothe Sunderland until 2014-15

Distributor of ready-to-wear clothing, Cruise, will clothe Sunderland (Premier League) until the end of the 2014-15 season, announced the club on 27/02/2014. Cruise has provided German brand Hugo Boss suits to staff as well as players of the "Black Cats" for the final of the Capital One Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15485
• Published on 03/03/14 at 14:34
©  URBSFA
Brussels Airlines, official carrier of the Belgian Football Federation until July 2016

The Belgian airline, Brussels Airlines has become the official partner of the URBSFA (the Royal Belgian Football Association) on 27/02/2014. The Belgian national team will travel officially with Brussels Airlines. The company will also create a flight to Brazil for 150 fans during the World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15483
• Published on 03/03/14 at 14:30
U.S. consumer goods group Clorox partners with Mexican and American Football Federations

American consumer goods group, the Clorox Company, has partnered with the U.S. Soccer Federation and the Femexfut (Mexican Federation) on 27/02/2014. The group has entered into an agreement with SUM (Soccer United Marketing), the commercial division of the MLS (Major League Soccer), allowing it to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15492
• Published on 03/03/14 at 13:30
©  Chelsea FC
Premier League: 20th Century Fox partners with Chelsea to create co-branded Simpsons products

The U.S. media company, 20th Century Fox, has partnered with Chelsea FC (Premier League) to launch co-branded products between the club and The Simpsons license, on 27/02/2013. Several Chelsea players will make an appearance in an episode of the series dedicated to football that will air sometime…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 15495
• Published on 03/03/14 at 12:01