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Lagardère Unlimited rebrands to become Lagardère Sports and Entertainment

Lagardère Unlimited, one of the four branches of the Lagardère Group, has been renamed Lagardère Sports and Entertainment, the group announced on 15/09/2015. The sports marketing agencies of the group, including Sportfive, World Sport Group, IEC in Sports, SMAM (Sports Marketing and Management…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 51300
• Published on 15/09/15 at 13:30
©  D.R.
Switzerland: Engelbert Strauss (protective equipment) becomes a partner of the SFL in 2015-16

Engelbert Strauss, the German manufacturer of workwear and protective equipment, has become a partner of the SFL in 2015-16, announced the Swiss league, on 11/09/2015. The agreement was negotiated by InfrontRingier Sports & Entertainment Switzerland, the exclusive marketing firm of the SFL.The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 51279
• Published on 15/09/15 at 10:45
©  Evonik Borussia Dortmund
Bundesliga: Oki (printing solutions) becomes a partner of Borussia Dortmund in 2015-16

Oki, a company specialising in professional printing solutions, has become a partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, the club announced on 11/09/2015. Oki is entitled to visibility on the LED advertising boards for matches at Signal Iduna Park (81,359 seats). As well as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 51254
• Published on 15/09/15 at 09:30
©  D.R.
Serie A: mineral water brand Levissima extends partnership with AC Milan for the 2015-16 season

The mineral water brand Levissima has extended its partnership with AC Milan (Serie A TIM) for the 2015-16 season, the club announced on 11/09/2015. This partnership began in the 2011-12 season. Levissima is part of the Italian group San Pellegrino SpA, which was acquired by the Swiss company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 51239
• Published on 14/09/15 at 18:14
©  D.R.
Rugby: Tissot become the official timekeeper of the 2015 Rugby World Cup

The Swiss watch brand Tissot has become the official timekeeper of the 2015 Rugby World Cup, announced World Rugby on 11/09/2015. The partnership was announced just seven days before the start of the competition organised in England from 18/09 to 31/10/2015. "This tournament is the perfect…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 51207
• Published on 14/09/15 at 14:01
©  D.R.
Serie A: wine maker Umberto Cesari becomes a partner of Bologna FC 1909 in 2015-16

The wine maker Umberto Cesari has become a partner of Bologna FC 1909 (Serie A TIM) as well as the official wine supplier in the hospitality areas of the Renato-Dall'Ara Stadium (38,200 seats) for the 2015-16 season, the club announced on 11/09/2015. The company, which manages 350 hectares in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 51184
• Published on 14/09/15 at 11:30
©  Mahou
Spain: Federation bans substitutes benches specifically designated for sponsorship activations

Substitute benches designated for additional key sponsorship activations during Liga BBVA and Liga Adelante matches have now been banned, the RFEF announced via a memo on 10/09/2015. These designated spaces have been installed in several Spanish stadiums to offer "money can't buy" experiences to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 51116
• Published on 11/09/15 at 15:44
©  D.R.
Premier League: Japanese company Ricoh (electronics) partners with West Ham United

Ricoh, a Japanese company specialising in electronic products, has partnered with West Ham United FC (Premier League), the club announced on 10/09/2015. The contract covers at least the 2015-16 and 2016-17 seasons. Ricoh will provide West Ham with electronics equipment for the Queen Elizabeth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 51068
• Published on 11/09/15 at 12:03
©  D.R.
Germany: adidas could extend partnership with the DFB for a record contract of €100m/year (Bild)

The German equipment supplier adidas could extend its historical partnership with the DFB for a record contract worth €100m per year for the 2019 to 2028 period, according to the the German newspaper Bild on 08/09/2015. "Our contract with the DFB runs until 2018. Therefore it is much too early to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 51018
• Published on 11/09/15 at 09:25
©  D.R.
China: Alibaba (e-commerce) creates a subsidiary dedicated to sport, Alibaba Sports Group

Alibaba Group Holding Limited, the Chinese conglomerate specialising in e-commerce, announced the creation of a subsidiary dedicated to sport, Alibaba Sports Group, in collaboration with Yunfeng Capital, an investment fund owned by Alibaba, and the Sina Corporation, the owner of the Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 50992
• Published on 10/09/15 at 17:29