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©  SFL
Switzerland: Nissan (automobile) to be a partner of the Swiss Football League in 2015-16

The Japanese carmaker Nissan will be the automotive partner of the SFL for 2015-16 season, announced the Swiss Football League on 01/07/2015. The contract was negotiated by InfrontRingier Sports & Entertainment Switzerland AG, a 50-50 joint venture between the sports marketing company Infront…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 46099
• Published on 02/07/15 at 11:11
©  D.R.
Nike: football revenue of €2.02bn (01/06/2014 - 31/05/2015) for the fiscal year 2015, down 7%

The American sports equipment manufacturer Nike recorded football-based revenue of $2.25bn, or €2.02 bn (31/05/2015 conversion rate: $1 = €0.91) for the 2015 financial year (the 01/06/2014 to 31/05/2015), down 7% compared to 2014 (year of World Cup) when football accounted for $2.41bn, or €1.76bn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 46082
• Published on 02/07/15 at 10:15
©  D.R.
Premier League: TLCBet (online betting) to be 2015-16 shirt sponsor of West Bromwich Albion

The Chinese online betting operator TLCBet has become the shirt sponsor of West Bromwich Albion FC (Barclays Premier League) for the 2015-16 season, announced the club on 01/07/2015. TLCBet, which also offers an online gaming service, will pay a record amount for the deal, indicated West Brom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46098
• Published on 02/07/15 at 09:43
©  D.R.
"Nike Ordem 3", the official ball of the 2015-16 Serie A TIM, Barclays Premier League and Liga BBVA

The US sports equipment manufacturer Nike presented the new "Ordem 3" ball (the first word of the motto of Brazil, "Ordem e Progresso", "Order and Progress") to be used in the Serie A TIM, Barclays Premier League and Liga BBVA over of the 2015-16 season, on 30/06/2015. "Ordem 3 delivers accurate…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 46051
• Published on 01/07/15 at 19:04
©  D.R.
Liga BBVA: the network of service stations Avia becomes the shirt sponsor of SD Eibar in 2015-16

Avia, the network of service stations, has become the shirt sponsor of SD Eibar (Liga BBVA) for the 2015-16 season, announced the Basque club on 29/06/2015. The Avia group replaces Hierros Servandos, a company specialising in the collection and processing of ferrous metals, on the club's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46054
• Published on 01/07/15 at 17:55
©  D.R.
NFL: Hyundai (automobiles) becomes a partner of the League until 2019 for €45m per year

The Korean car manufacturer Hyundai will replace the US automobile manufacturer General Motors as the automobile partner of the NFL until 2019, announced the company on 29/06/2015. The contract is estimated at $50m per year (around €45m), twice as much as the previous contract between General…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45938
• Published on 01/07/15 at 13:29
©  D.R.
Bundesliga: Vacansoleil (travel agency) extends with Werder Bremen until 2016-17

The Dutch travel agency Vacansoleil has extended its partnership with SV Werder Bremen (Bundesliga) until 2016-17, announced the club on 29/06/2015. Infront Sports & Media, the exclusive marketing agency of the club until the end of the 2028-29 season, negotiated the extension of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45941
• Published on 01/07/15 at 11:28
©  D.R.
Ligue 1: Winamax announced as shorts sponsor of Olympique de Marseille until 2016-17

Winamax, the online poker site and sports betting operator, has become the shorts sponsor of Olympique de Marseille (Ligue 1) until the end of the 2016-17 season, announced the club on 30/06/2015. The red W - the logo of the company- will be visible on the front left and and right rear of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45958
• Published on 01/07/15 at 11:01
©  D.R.
Bundesliga: Allianz offers Bayern Munich fans the chance to take a penalty against Manuel Neuer

The German insurance company Allianz will offer a promotion via its partnership with FC Bayern Munich (Bundesliga) to allow a fan of the German club to challenge the goalkeeper Manuel Neuer (GER) with a penalty at the Allianz Arena (75,000 seats), via a contest on the social network Twitter which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 45877
• Published on 01/07/15 at 09:25
©  ASM
Ligue 1: Triangle Interim (human resources) extends partnership with AS Monaco until 2016-17

Triangle Interim (HR) has extended its partnership with AS Monaco (Ligue 1) until the end of the 2016-17 season, the club announced on 26/06/2015. The contract extension was negotiated by the sports marketing agency Infront Sports & Media. Triangle Interim will retain its presence on the left…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45942
• Published on 30/06/15 at 18:27