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©  D.R.
Switzerland: Swiss Life (insurance) and Credit Suisse (bank) partner with the federation until 2020

The insurance company Swiss Life has extended its partnership with the ASF until the end of 2020, announced the Swiss federation on 02/09/2015. Partnered by their previous contract until 30/06/2016, the ASF and Swiss Life have provisionally extended their current agreement by four years. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 50630
• Published on 07/09/15 at 15:29
Premier League: the shoe brand Sbenu becomes a partner of Manchester United in South Korea

The shoe brand Sbenu has become a partner of Manchester United FC (Premier League) in South Korea, the club announced on 03/09/2015.As part of this agreement, Sbenu have exclusivity to produce and distribute co-branded shoes in South Korea. The company, founded in 2013, has more than 100 stores in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 50604
• Published on 07/09/15 at 13:20
©  D.R.
Betting: Bwin.party brand bought by British group GVC for €1.44bn

The online betting brand Bwin.party, based in Gibraltar, has been sold to the British group GVC, based on the Isle of Man, for a total of £1.06bn (€1.44bn), announced the two companies on 04/09/2015. The Bwin group owns both the bwin.fr and partypoker.fr brands, while GVC owns brands such as…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Betting
• Article # 50591
• Published on 07/09/15 at 12:29
©  D.R.
Liga BBVA: KirolBet (betting) becomes an official supplier of Athletic Club Bilbao until 2017-18

KirolBet, the Basque betting operator, has become an official supplier of Athletic Club Bilbao (Liga BBVA) until the end of the 2017-18 season, the club announced on 03/09/2015. KirolBet, who operate betting shops and an online betting service, are entitled to visibility on the official Atheltic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 50581
• Published on 07/09/15 at 10:35
©  D.R.
Premier League: WiPro (information technology) becomes a partner of Chelsea FC

The Indian information technology group WiPro has become a digital partner of Chelsea FC (Premier League) in 2015-16, the club announced on 03/09/2015. "We will work with WiPro to create digital and technology experiences for millions of fans that spans not only their in-stadium experience on game…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 50542
• Published on 07/09/15 at 09:30
©  Ajax Louis van de Vuurst
Eredivisie: bike tyre manufacturer CST extends partnership with Ajax until 2017-18

The Chinese bicycle tyre manufacturer CST (Cheng Shin Tire) has extended its partnership with AFC Ajax Amsterdam (Eredivisie) until the end of the 2017-18 season, the club announced on 12/08/2015. The partnership began in August 2013. The agreement will enable the tyre manufacturer to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50528
• Published on 04/09/15 at 15:14
©  D.R.
Bundesliga: Germania (airline) becomes a regional partner of Werder Bremen in 2015-16

The airline Germania has become a regional partner of SV Werder Bremen (Bundesliga) for the 2015-16 season, the club announced on 31/08/2015. Germania, based in Berlin, will have visibility on the LED advertising boards at the Weser Stadion (42,500 seats) and a presence in a dedicated fanzone in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50521
• Published on 04/09/15 at 14:10
©  D.R.
Liga BBVA: Reale Seguros (insurance) extends partnership with Real Sociedad until 2016-17

The insurance company Reale Seguros has extended its partnership with Real Sociedad de Fútbol (Liga BBVA) until the end of the 2016-17 season, the club announced on 02/09/2015. The partnership began in 2012. The new contract "increases the visibility of the insurer in order to further strengthen…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50517
• Published on 04/09/15 at 12:55
©  D.R.
Premier League: Indian group HCL (IT) becomes a global partner of Manchester United

HCL, the Indian information technology group, has become a global partner of Manchester United FC (Premier League) in 2015-16, the club announced on 02/09/2015. HCL and Manchester United will work together to unveil a number of digital initiatives to transform the experience of fans worldwide. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50505
• Published on 04/09/15 at 11:35
Serie A: Panealba (baked goods) extends agreement with Torino FC in 2015-16

Panealba, the biscuits and bakery products brand, has extended its partnership with Torino FC (Serie A TIM) for the 2015-16 season, the club announced on 28/08/2015. The Piedmont company expanded its partnership by becoming a Top Sponsor, the second category in the club's sponsorship portfolio…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50483
• Published on 04/09/15 at 10:24