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©  D.R.
Russia: Toyo Tires becomes a partner of FK Zenit St. Petersburg until 2017-18

The Japanese group Toyo Tire & Rubber Company has become a partner of FK Zenit St. Petersburg (RUS) for three seasons (2015-16 to 2017-18), the club announced on 27/07/2015. The two parties launched a online video game to celebrate the agreement: a first-person football simulation, which will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48502
• Published on 04/08/15 at 18:00
©  D.R.
Premier League: Coral (betting operator) becomes a partner of Norwich City FC in 2015-16

The British betting operator Coral became a partner of Norwich City FC (Premier League) for the 2015-16 season, the club announced on 03/08/2015. The partnership was negotiated by sports marketing agency BD Sport.Coral is the major partner of the Barclay Stand (6000 seats), one section of Carrow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48479
• Published on 04/08/15 at 16:00
Betting: NetBet to partner with GFC Ajaccio and West Bromwich Albion in 2015-16

The betting operator NetBet has become the shirt upper chest sponsor of Gazélec Football Club Ajaccio (Ligue 1) for the 2015-16 season, as well as an official partner of West Bromwich Albion FC (Barclays Premier League) for one season, the company announced on 03/08/2015. Both partnerships were…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48470
• Published on 04/08/15 at 14:31
Twitter: European clubs with multiple official accounts
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79806
• Published on 04/08/15 at 14:25
©  Marcel Schwickerath
Germany: Tag Heuer becomes the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Bundesliga and 2.Bundesliga for three seasons (2015-16 to 2017-18), announced the brand on 01/08/2015. The agreement was presented at the German Super Cup, VfL Wolfsburg - FC Bayern Munich (1-1, 5-4 on penalties), on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48442
• Published on 03/08/15 at 18:34
©  D.R.
Liga BBVA: Sanitas (hospitals and clinics) extends with Real Madrid until 2017-18

Sanitas, the network of hospitals and medical centres, has extended its partnership with Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, announced the club on 28/07/2015. Sanitas have the status of regional partner since the agreement only includes visibility and activations in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48416
• Published on 03/08/15 at 14:55
©  D.R.
Bundesliga: Händlmaier's (mustard) becomes a premium partner of FC Ingolstadt 04 until 2016-17

Händlmaier's, the German mustard brand, has become a premium partner of FC Ingolstadt 04 (Bundesliga) until the end of the 2016-17 season, the club announced on 31/07/2015.The brand will be displayed on LED advertising boards, interview panels and other visible elements around the Audi Sportpark…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48385
• Published on 03/08/15 at 12:24
©  D.R.
Euro 2016: Kia organises a contest to win 4 tickets to the event

The Korean automaker Kia, a partner of Euro 2016, is offering fans a chance to win two lots of two tickets for the event via the contest #KiaPaperToy, the company announced on its Facebook page "Kia France" on 30/07/2015. Kia is one of 10 global sponsors of Euro 2016 (only 7 of them are known to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 48381
• Published on 03/08/15 at 11:12
©  Ledman
Infront Sports & Media: Ledman, Chinese manufacturer of LED devices, will invest €25m in capital

Li Mantie, the principal shareholder of Ledman Optoelectronic Co. Ltd, a Chinese manufacturer of LED devices, plans to invest €25m into the capital of the Swiss marketing and media rights agency Infront Sports & Media, stated the the Chinese company, which is listed on the Shenzhen (CHN) stock…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 48377
• Published on 03/08/15 at 10:31
©  D.R.
Premier League: Mondogoal gaming becomes a partner of Tottenham Hotspur in 2015-16

Mondogoal, the editor of UK-based fantasy leagues (virtual sports leagues played on Internet), has partnered with Tottenham Hotspur FC (Barclays Premier League) in 2015-16, the club announced on 29/07/2015. Mondogoal, a company based in the Isle of Man, uses real-time statistics compiled by Opta…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 48345
• Published on 31/07/15 at 14:46