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Bundesliga: Falken Tyre (tyre) becomes a partner of FC Ingolstadt 04 in 2015-16

Falken Tyre, the Japanese tyre brand which is owned to the Sumitomo Rubber Industries group, has become the premium partner of FC Ingolstadt 04 (Bundesliga) for the 2015-16 season, announced the club on 08/07/2015. The brand has become the exclusive partner in the tyre category and will receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46889
• Published on 10/07/15 at 12:54
©  D.R.
UEFA: the champagne Hediard Grand Cru selected for the Euro 2016 hospitality programme

Hediard Champagne Grand Cru won the UEFA tender and has thus obtained the licensing rights in the category of "Champagne producers" for the hospitality programme of Euro 2016, announced the European body on 08/07/2015. Hédiard, a subsidiary of Do & Co (an Austrian company specialised in event…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Authorities, Merchandising - Licensing
• Article # 46837
• Published on 10/07/15 at 10:51
©  D.R.
Ligue 1: Yezz (smartphones) remains the back of the shirt sponsor of Bordeaux until 2016-17

Yezz Mobile, the American manufacturer of smartphones and tablets, will continue to be visible as the back of the shirt sponsor of FC Girondins de Bordeaux (Ligue 1) during the 2015-16 and 2016-17 seasons, the club announced on 08/07/2015. The agreement was negotiated by the Infront Sports & Media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46764
• Published on 09/07/15 at 15:19
©  D.R.
Bundesliga: Bavarian beer brand Paulaner extends with Bayern Munich until 2020-21

The Munich-based brewer Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for five seasons (2016-17 to 2020-21), the club announced on 08/07/2015. The agreement is estimated at €3.5m per season. The brand will continue to receive visibility on the LED advertising boards and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46761
• Published on 09/07/15 at 12:45
©  FCB
Liga BBVA: Intel breaks contract with FC Barcelona, Toshiba Medical Systems becomes a partner

The IT group Intel will end its sponsorship deal with FC Barcelona (Liga BBVA) at the end of the 2014-15 season. Intel had signed a five-season agreement (2013-14 to 2017-18) in December 2013 to display its logo inside the Barcelona shirt and to develop the fan experience at the Camp Nou, through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46710
• Published on 09/07/15 at 10:53
©  D.R.
New shirt sponsors and partners of European clubs for 2015-16

If June and July may be more visible as "transfer season", this time period is also quite clearly "sponsor season" for football clubs.Please find here a selection of new partners for clubs around Europe, with a specific focus on new (or extended) shirt sponsorship agreements.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 46722
• Published on 08/07/15 at 18:59
©  D.R.
Ligue 2: Chinese group Ledus, new owner of FC Sochaux, will also be its shirt sponsor in 2015-16

The Chinese group Ledus (specialising in LED lighting systems and company-owned Tech Pro Technology Development), the new 100% owner of FC Sochaux-Montbéliard (Ligue 2), will also be the main shirt sponsor for the season 2015- 16, the club announced on 06/07/2015. Ledus became the first Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46668
• Published on 08/07/15 at 17:50
©  D.R.
Serie A: Pirelli will display its Driver brand on the Inter Milan shirt for away matches in 2015-16

The Italian tyre brand Pirelli will display Driver, its international tyre brand, on the shirt of FC Internazionale Milano (Serie A TIM) for the 2015-16 season, the club announced on 07/07/2015. "This brand won’t replace Pirelli, but will worth together with Pirelli. We want that to be clear…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46615
• Published on 08/07/15 at 11:20
©  D.R.
Premier League: SAP (IT and software) becomes a partner of Manchester City and the CFG clubs

SAP, the German IT software design group, has become a partner of CFG (City Football Group, the conglomerate which owns the majority shares of Manchester City FC, New York City FC, Melbourne City FC and a minority stake in Yokohama F Marinos), announced both parties on 07/07/2015. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 46610
• Published on 08/07/15 at 10:30
©  D.R.
Chinese Dalian Wanda Group completes the acquisition of Infront Sports & Media for €1.05 billion

The Dalian Wanda Group, a Chinese conglomerate specialised in the areas of entertainment, hospitality and real estate, has completed the acquisition, from the British private equity fund Bridgepoint, a majority share of the capital of the Swiss marketing and media agency Infront Sports & Media AG…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Legal, …
• Article # 46608
• Published on 08/07/15 at 09:43