France: Matmut (insurance) obtains the naming rights to the Nouveau Stade de Bordeaux for 10 years

The insurance group Matmut has obtained the naming rights to the Nouveau Stade de Bordeaux (42,000 seats) for 10 years (2015-2024), announced Stade Bordeaux Atlantique, the operating company of the stadium, on 03/09/2015. The stadium now bears the name "Matmut Atlantique". The deal was negotiated…

Rugby: Japanese company Fujitsu becomes an official sponsor of the World Cup 2015

Fujitsu, a Japanese company specialising in solutions for information and communication technology, became an official sponsor of the the Rugby World Cup 2015, Would Rugby announced on 01/09/2015. The partnership was announced just 17 days before the start of the competition, hosted in England…

Serie A: Indosat (telecommunications) becomes a regional partner of Inter Milan in Indonesia

Indosat, the branch of the Ooredoo group providing telecommunications services in Indonesia, has becomes a regional partner of FC Internazionale Milano (Serie A TIM) in Indonesia until the end of the 2016-17 season, announced the club (whose majority owner and president, Erick Thohir, is…

Bayern Munich partner with Goal.com to promote the club in North America and Asia

FC Bayern Munich (Bundesliga) and the website Goal.com (owned by the Perform Group) have formed a partnership to exchange content and promote the "FC Bayern Munich" brand, mainly in North America and Asia, the two groups announced on 01/09/2015. Goal.com will provide Bayern with content (text and…

Italy: Lidl Italia become a premium sponsor of the FIGC until 2017-18

Lidl Italia, the chain of discount stores, has become a premium sponsor of the FIGC until 31/12/2018, the two parties announced on 01/09/2015. The Italian subsidiary of the German group is entitled to the image rights to the Italian Federation and the players of the national team for its media…

Liga BBVA: Chang beer and Head & Shoulders shampoo extend partnerships with Barcelona in Asia

The brands Chang (Thai beer) and Head & Shoulders (shampoo) have extended their regional partnerships with FC Barcelona (Liga BBVA) in Asia, the club announced on 31/08/2015. Chang, a sponsor of Barça since February 2012, is now tied to the club until the end of the 2017-18 season. The contract…

Premier League: Indosat (telecommunications) becomes a regional partner of Arsenal in Indonesia

Indosat, the branch of the Ooredoo group providing telecommunications services in Indonesia, has become a regional partner of Arsenal FC (Premier League) until the end of the 2016-17 season, the club announced on 31/08/2015. Indosat will broadcast exclusive mobile content of the London club to its…

MLS: Alcatel One Touch (mobile) becomes the smartphone and tablet partner of the Los Angeles Galaxy

Alcatel One Touch, the smartphones and tablets brand, has become an official partner of the Los Angeles Galaxy (MLS) and the StubHub Center (27,000 seats), the home stadium of the franchise, announced the two parties on 25/08/2015. Alcatel One Touch will aim to improve the fan experience on game…

Attendance of sports leagues around the world in 2013-14 and 2014-15

Serie A: Illumia (energy) becomes back of the shirt sponsor of Bologna FC 1909 in 2015-16

Illumia, the producer and distributor of electricity and natural gas, has become the back of the shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 27/08/2015. The company, founded in Bologna in 2006, is entitled to visibility on the advertising boards…