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Poland: PGE (energy) obtains the naming rights to the National Stadium in Warsaw until October 2020

The Polish energy producer and distributor PGE (Polska Grupa Energetyczna) has obtained the naming rights to the National Stadium in Warsaw (58,000 seats) until October 2020 announced the company operating the website PL.2012 +, on 16/07/2015. The stadium was built in 2012 for €486m and hosted…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 47544
• Published on 21/07/15 at 14:36
©  D.R.
Premier League: Coco Joy (beverages) partners with Manchester City and CFG clubs

Coco Joy, a coconut-flavoured beverage brand from the FAL Food & Beverages group, has partnered with three CFG (City Football Group) clubs, Manchester City FC (Barclays Premier League), New York City FC (MLS) and Melbourne City FC (A-League, Australian first division), announced the group on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47558
• Published on 21/07/15 at 13:34
Ligue 1: Bodet group to be shirt sponsor of Angers SCO for away games in 2015-16

Bodet, the French time piece (watches, software, clock synchronisation, sports displays) group, will be the shirt sponsor of Angers SCO (Ligue 1) for away games in 2015-16, announced the club on 17/07/2015. Bodet will share the front of the shirt with the Swedish truck manufacturer Scania, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47545
• Published on 21/07/15 at 12:14
©  D.R.
Eredivisie: Solland Solar (solar panels) becomes shirt sponsor of Roda JC in 2015-16

Solland Solar, the solar panel brand belonging to the Pufin Power Group, has become the shirt sponsor of SV Roda JC Kerkrade (Eredivisie) for the 2015-16 season, announced the club on 13/07/2015. The company has an option to extend the contract for several seasons with the newly-promoted club."The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47497
• Published on 20/07/15 at 16:45
©  D.R.
Premier League: Marathonbet (betting) becomes a partner of Liverpool FC until 2017-18

The British betting operator Marathonbet has become a partner Liverpool FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the club on 17/07/2015. As a regional partner, Marathonbet will have the exclusive rights for the UK. 188Bet, which has been a partner since 2009…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 47489
• Published on 20/07/15 at 15:54
©  D.R.
Bundesliga: Landmann (barbecues) extends with Werder Bremen until 2017-18

Landmann, the German barbecue equipment manufacturer, has extended its partnership with SV Werder Bremen (Bundesliga) until the end of the 2017-18 season, announced the club on 16/07//2015. The company has supported Werder Bremen since the 2014-15 season.The company, which is based in Lower…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47485
• Published on 20/07/15 at 14:42
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Ligue 1: Breizh Cola soft drink brand becomes a shirt chest sponsor of FC Lorient in 2015-16

Breizh Cola, a Phare Ouest company beverages brand, has become a partner of FC Lorient (Ligue 1) for the 2015-16 season, and will appear on the space above the club's logo in the upper chest area of the club's shirt, announced the two parties on 17/07/2015. This informal commitment could involve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47452
• Published on 20/07/15 at 12:44
©  D.R.
Ligue 1: Künkel SAS (sawmill) becomes chest sponsor of SM Caen until 2017-18

Künkel SAS, a sawmill specialised in the manufacture and sale of pallets, has become the shirt upper chest sponsor of SM Caen (Ligue 1) until 2017-18, announced the club on 13/07/2015. The company has been linked to the club since 2009 and decided to strengthen its partnership. Künkel replaces the…
Domain(s): Sponsors & Partners
• Article # 47400
• Published on 20/07/15 at 09:25
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Bundesliga: adidas presents "Torfabrik", the official ball of the championship in 2015-16

The German sports equipment manufacturer adidas and the Bundesliga unveiled the "Torfabrik" ('goal machine'), the official ball of the championship in 2015-16, on 10/07/2015. The new ball includes the colours of the German flag and is based on the same technology as the "Brazuca", the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 47388
• Published on 17/07/15 at 17:00
©  D.R.
Premier League: Betfair (betting) enters partnership with Sunderland for 2015-16

The British betting operator Betfair has become a partner of Sunderland AFC (Barclays Premier League) in the United Kingdom for 2015-16, announced the club on 16/07/2015. Betfair will receive visibility on the LED advertising boards in matches at the Stadium of Light (48,353 seats) and in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 47387
• Published on 17/07/15 at 14:59