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©  D.R.
Premier League: Aviva end shirt sponsorship of Norwich City, but remain a partner until 2016-17

The insurance company Aviva, who are the shirt sponsor of Norwich City FC (Premier League), will end its visibility on the Canaries' kit at the end of the 2015-16 season, and will become a "community partner" of the club from 2016-17 to 2018-19, the club announced on 20/08/2015. The company, born…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49566
• Published on 24/08/15 at 10:44
©  D.R.
Serie A: FAAC (automatic doors) become Bologna FC 1909 shirt sponsor in 2015-16

FAAC (Fabbrica Automatismi Apertura Cancelli, an automatic door manufacturer), have become the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 19/08/2015. The contract is estimated at €1m for the 2015-16 season. The Bologna-based company is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49474
• Published on 21/08/15 at 15:50
©  n/a
Serie A: Turkish Airlines could become the main shirt sponsor of AS Roma for €7m per year

Turkish Airlines could become the main shirt sponsor of AS Roma (Serie A TIM) for at least the 2015-16 season, according to the Italian newspaper La Repubblica on 21/08/2015. The amount of the proposed contract is estimated at €7m per year, with the possibility of bonuses. The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 49518
• Published on 21/08/15 at 14:44
Premier League: Donaco (casino) becomes regional partner of Manchester United in six Asian countries

The casino group Donaco International has become a regional partner of Manchester United FC (Premier League) in six Asian countries (Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea), the club announced on 19/08/2015. The leisure and entertainment group, based in the Asia-Pacific region…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49431
• Published on 21/08/15 at 12:46
Spain: Japanese manufacturer Mazda becomes the automotive partner of LaLiga in 2015-16

The Japanese automaker Mazda has become an official partner of LaLiga for the 2015-16 season, the two parties announced on 19/08/2015.The Japanese company will have visibility at Liga BBVA and Liga Adelante fixtures on the pitch-side advertising boards. The partnership will also be marketed on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49485
• Published on 21/08/15 at 11:28
©  D.R.
NHL: adidas to replace Reebok as the equipment supplier the hockey league in 2017 (TSN)

The German sports equipment manufacturer adidas will replace the Reebok brand, which it owns, as the official equipment supplier of the NHL from 2017-18, according to the Canadian pay-TV channel TSN on 17/08/2015. adidas will pay $70m (€63.3m) per season, which is double the amount paid by Reebok…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 49473
• Published on 21/08/15 at 10:45
©  D.R.
Euro 2016: SNCF will make specific train tickets available to book for 10 matches from 22/09/2015

Train tickets for the French national team's three group matches, as well as the quarter-finals, semi-finals and final (10 games in total) of Euro 2016, will be made available for booking from 22/09/2015, announced the SNCF (Société Nationale des Chemins de Fer français, the French national…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Authorities
• Article # 49444
• Published on 20/08/15 at 16:30
Premier League: Sportego (fantasy leagues) partners with West Bromwich Albion for 2015-16

Sportego, an Irish company which produces and edits fantasy leagues (virtual sports leagues played on the Internet), has partnered with West Bromwich Albion FC (Barclays Premier League) for the 2015-16 season, the club announced on 19/08/2015. The company will launch an application for fantasy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 49449
• Published on 20/08/15 at 15:40
©  D.R.
Liga BBVA: Tecnocasa (real estate) extends sponsorship of Getafe CF to the reserve and youth teams

The Italian real estate network Tecnocasa, the shirt sponsor of Getafe CF (Liga BBVA), has extended their sponsorship deal to include the reserve and youth teams of the Madrid area club, announced the company on 10/08/2015. Tecnocasa, who have sponsored the Getafe kit since the 2014-15 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49304
• Published on 19/08/15 at 11:09
©  D.R.
Bundesliga: Bremen Sparkasse (bank) becomes a sponsor of SV Werder Bremen until 2019-20

The bank Sparkasse Bremen has become a sponsor of SV Werder Bremen (Bundesliga) for five seasons, until June 2020, the club announced on 13/08/2015. The company have become a co-sponsor, the third rank in the hierarchy of Werder Bremen partnerships. Sparkasse Bremen has replaced Targo Bank, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49248
• Published on 18/08/15 at 13:30