MLS: Alcatel One Touch (mobile) becomes the smartphone and tablet partner of the Los Angeles Galaxy

Alcatel One Touch, the smartphones and tablets brand, has become an official partner of the Los Angeles Galaxy (MLS) and the StubHub Center (27,000 seats), the home stadium of the franchise, announced the two parties on 25/08/2015. Alcatel One Touch will aim to improve the fan experience on game…

Attendance of sports leagues around the world in 2013-14 and 2014-15

Serie A: Illumia (energy) becomes back of the shirt sponsor of Bologna FC 1909 in 2015-16

Illumia, the producer and distributor of electricity and natural gas, has become the back of the shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 27/08/2015. The company, founded in Bologna in 2006, is entitled to visibility on the advertising boards…

Bundesliga: Turkish Airlines partners with FC Schalke 04 until 2016-17

Turkish Airlines has become a partner of FC Schalke 04 (Bundesliga) until the end of the 2016-17 season, the club announced on 21/08/2015. Turkish Airlines will be an official partner, the third level in the ranking of the club's sponsors. The company is entitled to LED advertising visibility in…

UEFA: Amstel beer (Heineken group), becomes a partner of the Europa League until 2017-18

The beer brand Amstel, a subsidiary of the Dutch Heineken group, has become a partner of the Europa League until 2017-18, the Dutch group announced on 28/08/2015. Heineken extended its partnership with the Champions League until 2017-18 in October 2013. The company has been a sponsor of the most…

Bundesliga: service station network Aral becomes a partner of Borussia Dortmund in 2015-16

The network of service stations Aral has become an official partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, the club announced on 26/08/2015.Aral will launch the "Aral Supercard" co-branded with the image of the BVB players to activate the partnership. The cards, which can be…

Russia: Alpari (trading) extends its partnership with FK Zenit for the season 2015-16

The British financial trading company Alpari Group has extended its partnership with FK Zenit St. Petersburg (SOGAZ Russian Football Championship) for the 2015-16 season, the company announced on 13/08/2015. Both parties have been under contract since February 2014.Alpari has expanded its…

2015-16 Champions League: adidas unveils the "Final 15", the official ball for group matches

The German equipment manufacturer adidas unveiled the "Final 15", the official ball for the group phase of the 2015-16 Champions League, in the final of the #BeTheDifference 2-against-2 football tournament, in Marseille (FRA) on 27/08/2015. The ball is the same style as the 2014-15 Champions…

Premier League: Maxxis (tyres) extends partnership with Liverpool FC until 2016-17

Maxxis, the Taiwan-based tyre manufacturer, has extended its partnership with Liverpool FC (Premier League) until the end of the 2016-17 season, the club announced on 26/08/2015. Maxxis has been a partner of the English club since 2009. The company will benefit from visibility on the LED…

UK and Ireland: betting operators Betfair and Paddy Power to merge into single group

The British company Betfair and the Irish company Paddy Power, two of the leading betting operators in the UK and Ireland, are set to merge in a consolidation that would create a company worth £5.8 billion (€7.9bn), according to an announcement on 26/08/2015.The proposed merger follows the…