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Serie A: Turkish Airlines could become the main shirt sponsor of AS Roma for €7m per year

Turkish Airlines could become the main shirt sponsor of AS Roma (Serie A TIM) for at least the 2015-16 season, according to the Italian newspaper La Repubblica on 21/08/2015. The amount of the proposed contract is estimated at €7m per year, with the possibility of bonuses. The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 49518
• Published on 21/08/15 at 14:44
Premier League: Donaco (casino) becomes regional partner of Manchester United in six Asian countries

The casino group Donaco International has become a regional partner of Manchester United FC (Premier League) in six Asian countries (Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea), the club announced on 19/08/2015. The leisure and entertainment group, based in the Asia-Pacific region…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49431
• Published on 21/08/15 at 12:46
Spain: Japanese manufacturer Mazda becomes the automotive partner of LaLiga in 2015-16

The Japanese automaker Mazda has become an official partner of LaLiga for the 2015-16 season, the two parties announced on 19/08/2015.The Japanese company will have visibility at Liga BBVA and Liga Adelante fixtures on the pitch-side advertising boards. The partnership will also be marketed on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49485
• Published on 21/08/15 at 11:28
©  D.R.
NHL: adidas to replace Reebok as the equipment supplier the hockey league in 2017 (TSN)

The German sports equipment manufacturer adidas will replace the Reebok brand, which it owns, as the official equipment supplier of the NHL from 2017-18, according to the Canadian pay-TV channel TSN on 17/08/2015. adidas will pay $70m (€63.3m) per season, which is double the amount paid by Reebok…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 49473
• Published on 21/08/15 at 10:45
©  D.R.
Euro 2016: SNCF will make specific train tickets available to book for 10 matches from 22/09/2015

Train tickets for the French national team's three group matches, as well as the quarter-finals, semi-finals and final (10 games in total) of Euro 2016, will be made available for booking from 22/09/2015, announced the SNCF (Société Nationale des Chemins de Fer français, the French national…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Authorities
• Article # 49444
• Published on 20/08/15 at 16:30
Premier League: Sportego (fantasy leagues) partners with West Bromwich Albion for 2015-16

Sportego, an Irish company which produces and edits fantasy leagues (virtual sports leagues played on the Internet), has partnered with West Bromwich Albion FC (Barclays Premier League) for the 2015-16 season, the club announced on 19/08/2015. The company will launch an application for fantasy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 49449
• Published on 20/08/15 at 15:40
©  D.R.
Liga BBVA: Tecnocasa (real estate) extends sponsorship of Getafe CF to the reserve and youth teams

The Italian real estate network Tecnocasa, the shirt sponsor of Getafe CF (Liga BBVA), has extended their sponsorship deal to include the reserve and youth teams of the Madrid area club, announced the company on 10/08/2015. Tecnocasa, who have sponsored the Getafe kit since the 2014-15 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49304
• Published on 19/08/15 at 11:09
©  D.R.
Bundesliga: Bremen Sparkasse (bank) becomes a sponsor of SV Werder Bremen until 2019-20

The bank Sparkasse Bremen has become a sponsor of SV Werder Bremen (Bundesliga) for five seasons, until June 2020, the club announced on 13/08/2015. The company have become a co-sponsor, the third rank in the hierarchy of Werder Bremen partnerships. Sparkasse Bremen has replaced Targo Bank, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49248
• Published on 18/08/15 at 13:30
©  D.R.
Turkey: Yandex (Internet search engine) becomes shirt sponsor of Fenerbahçe SK in 2015-16

The Internet search engine Yandex has become the shirt sponsor of Fenerbahçe SK (Spor Toto Süper Lig) for 2015-16, the Istanbul (TUR) club announced on 14/08/2015.This Russian company was an official sponsor of the club in 2014-15. Yandex will only be the shirt sponsor for matches in the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49237
• Published on 18/08/15 at 12:35
©  D.R.
UEFA: Hublot becomes the official timekeeper of the Champions League and Europa League

The Swiss watchmaker Hublot has become a partner of UEFA, and will be the official timekeeper for the Champions League and Europa League for the 2015-2018 period, the company announced on 17/08/2015.The Hublot logo is visible on the fourth official's board, which is the same design as the brand's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49220
• Published on 18/08/15 at 10:44