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©  D.R.
Premier League: Mexican beer Tecate becomes a regional partner of Manchester City

Tecate, the Mexican beer brand belonging to the Heineken group, has become a regional partner of Manchester City FC (Premier League) the club announced on 02/10/2015. The brand is also a partner of FC Barcelona, Real Madrid CF (both Liga BBVA) and Juventus (Serie A TIM), as well as becoming linked…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52966
• Published on 05/10/15 at 15:24
©  FIFA
FIFA: Coca-Cola, McDonald's, Visa and AB InBev demand the immediate departure of Joseph Blatter

Coca-Cola, McDonald's, Visa and AB InBev (Budweiser), major partners of FIFA, all demanded the immediate departure of Joseph Blatter on 02/10/2015. "The events of recent weeks have continued to diminish the reputation of FIFA and public confidence in its leadership," said the McDonald's restaurant…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 52948
• Published on 05/10/15 at 12:45
©  Ivan Arlandis
Liga BBVA: Dentsu Sports Asia becomes the marketing agency of Valencia CF in Asia

Dentsu Sports Asia, the Singapore subsidiary of the Japanese group Dentsu, has become the marketing agency of Valencia CF (Liga BBVA) for Asia, announced the club on 01/10/2015. Dentsu will provide services to the Spanish club to increase its sales revenues and develop its sponsoring partnerships…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 52875
• Published on 05/10/15 at 09:35
Liga BBVA: Toshiba Medical Systems becomes an official partner of FC Barcelona until 2019-20

Toshiba Medical Systems, the Japanese supplier of medical imaging equipment, has become an official partner of FC Barcelona (Liga BBVA) for five seasons (2015-16 to 2019-20), the club announced on 30/09/2015. Toshiba will provide ultrasound equipment and diagnostic imaging systems to the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52838
• Published on 02/10/15 at 12:44
©  D.R.
Portugal: BuzzTrade (financial trading) becomes a partner of FC Porto until 2016-17

BuzzTrade, the binary options trading company, has become a partner of FC Porto (Liga NOS) until the end of the 2016-17 season, the two parties announced on 29/09/2015. The agreement was negotiated by the Entourage Sports and Entertainment agency. The company is entitled to visibility around the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52830
• Published on 02/10/15 at 12:02
©  D.R.
Premier League: Medhurst Communications becomes an official supplier of AFC Bournemouth in 2015-16

Medhurst Communications, a company specialising in information technology services, has become an official supplier to AFC Bournemouth (Premier League) for the 2015-16 season, announced the promoted club on 29/09/2015. Medhurst Communications will replace the entire IT infrastructure of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52780
• Published on 01/10/15 at 17:45
©  D.R.
Bundesliga: "It is neither the first nor the last of Volkswagen's priorities" (K. Allofs, Wolfsburg)

"It is neither the first nor the last of Volkswagen's priorities. The financial size of the investment, in terms of the whole Volkswagen Group, is certainly not small. On the other hand, their emotional involvement is huge, which is why I am not worried," said Klaus Allofs, sporting director of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 52768
• Published on 01/10/15 at 16:34
©  D.R.
LaLiga: Blinkfire Analytics to provide data of sponsor activity on social networks

Blinkfire Analytics, the Spanish-American company specialising in measuring the monetary value of advertisements on social networks, has partnered with LaLiga and will provide detailed information on the rate of engagement for content shared by shared by sponsors, clubs and players, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 52726
• Published on 01/10/15 at 13:56
©  D.R.
Liga BBVA: Amix (sports nutrition) becomes a partner of Getafe CF in 2015-16

Amix, the nutritional products brand belonging to the British group Large Life Limited (founded in Manchester in 2003), has become an official partner of Getafe CF (Liga BBVA) for the 2015-16 season, the club announced on 23/09/2015. Amix brand products (proteins, carbohydrates, vitamins etc.…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52723
• Published on 01/10/15 at 12:44
©  D.R.
Spain: BBVA (bank) launches a platform with LaLiga dedicated to derbies

The Spanish bank BBVA, the title sponsor and partner of LaLiga since 2006, has launched an activation with the Spanish league for the "Derbis Sin Empate" (Derbies without Draws) promotion, which offers fans the opportunity to win prizes and participate in games on the dedicated platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 52661
• Published on 01/10/15 at 10:27