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©  D.R.
Hisense: "UEFA, FIFA partnerships allow us to gain 4 to 5 years of commercial activity" (D. Neymarc)

"Our partnerships with UEFA and FIFA will allow us to gain four to five years of commercial activity. The sponsorship of major sporting events is an accelerator of visibility, reputation, and sales for a brand," said Damien Neymarc, head of marketing of Hisense France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 94219
• Published on 07/06/17 at 17:25
©  UCI
UCI WorldTour (cycling): the Facebook and Twitter communities of the teams (June 2017)

The 18 UCI WorldTour cycling teams have a cumulative total of 4.9 million fans on the social network Facebook, an average of 273,050 per team in the competition, on 04/06/2017. This is 1.5 times more than their number of followers on Twitter the micro-blogging platform (3,196,589, or 177,588 on…
Domain(s): Sponsors & Partners
• Category(ies): Media Audiences, Digital, Authorities, …
• Article # 95180
• Published on 07/06/17 at 09:30
©  OM
Ligue 1: Boulanger (distribution) extends its partnership with Olympique de Marseille until 2017-18

Boulanger, a French distributor specialising in leisure products, multimedia, and household appliances, has extended its partnership as the official supplier of Olympique de Marseille (Ligue 1) for the 2017-18 season, on 01/06/2017. This is in the third level partnership according to the club's…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 94920
• Published on 06/06/17 at 18:53
©  Infront et Velon
Cycling: second edition of the Hammer Series (Infront and Velon) to take place in Norway in 2018

The second edition of the Hammer Series will take place in Stavanger, Norway, in 2018, according to the Swiss marketing and media rights agency Infront Sports & Media and Velon, the commercial joint venture of the 10 UCI World Tour teams, on 30/05/2017. The agreement comes after the 2017 cycling…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 94922
• Published on 06/06/17 at 16:40
©  ATP
Tennis: Nitto Denko Corporation (JPN, chemicals) to become title sponsor of the ATP Finals in London

Nitto Denko Corporation, a Japanese manufacturer of chemical products (tyres, adhesives, etc.) and new technologies, has acquired the naming rights to the ATP Finals until 2020, announced ATP on 25/05/2017. The end of season tournament of the ATP World Tour will be named the "Nitto ATP Finals…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95128
• Published on 06/06/17 at 12:20
©  FCB
China: a Lionel Messi (ARG, FC Barcelona) themed amusement park to open in Nanjing in 2019

Mediapro, in partnership with the Chinese audiovisual group Phoenix Satellite Television and the image management company of Lionel Messi, Leo Messi Management" will be setting up an amusement park in Nanjing (China) on the theme of the Argentine international, announced the Spanish audiovisual…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 95057
• Published on 06/06/17 at 10:50
©  Valencia CF
LaLiga Santander: Blu (smartphones) to become shirt sponsor of Valencia CF for 2017-18

The North American manufacturer and distributor of smartphones, Blu, has become a main partner and main shirt sponsor of Valencia CF (LaLiga Santander), announced the club on 30/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94921
• Published on 06/06/17 at 09:30
©  adidas
adidas: "Nemeziz", a new range of boots and shoes for synthetic surface

The German sports equipment manufacturer adidas has launched the "Nemeziz" range, which includes eight models of boots and shoes for synthetic surfaces in white and black colours, announced the equipment manufacturer on 29/05/2017. adidas has chosen three of its ambassadors for the release of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 94843
• Published on 05/06/17 at 17:57
©  Arsenal
Arsenal FC: MBNA (credit cards) activates partnership as three players help a young fan do homework

The British credit card company MBNA has activated its partnership with Arsenal FC (Premier League) by sending three players of the club to help a young boy do his homework, the English club said on 26/05/2017.MBNA, a regional partner of Arsenal in the UK since 2004, has tasked players Olivier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 94849
• Published on 05/06/17 at 17:55
©  NZR
Rugby: adidas extends kit sponsorship of New Zealand Rubgy for four more years (2020-2023)

The German sports equipment manufacturer adidas has extended its kit sponsorship with NZR (New Zealand Rugby) and as a main partner of the "All Blacks" for four more years (2020-2023), on 31/05/2017.adidas has been the "All Blacks" kit supplier since 1999. The amount of the current deal, which…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 95058
• Published on 05/06/17 at 17:05