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©  Standard.be
Jupiler Pro League: New Balance succeeds Kappa as the kit supplier of Standard de Liège

The American sports equipment manufacturer New Balance has succeeded the Italian sportswear brand Kappa as the kit supplier of Standard de Liège (Jupiler Pro League) from 2017-18, announced the club on 08/06/2017. Kappa was the club's kit supplier since 2015-16. As part of this partnership, "the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 95694
• Published on 14/06/17 at 11:40
©  n/a
All the latest shirt sponsor changes and agreements for the 2017-18 season

While the European football season may be winding down, "sponsorship season" is only just beginning. With many contractual agreements set to an expiration date of June 30th of each year, the summer months of the calendar - in addition to being the main player transfer window - also serves as a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 95242
• Published on 13/06/17 at 18:30
©  Girondins de Bordeaux
Ligue 1: Winamax (sports betting) extends partnership with FC Girondins de Bordeaux until 2018-19

Winamax, a sports betting and online poker operator, has extended its partnership with FC Girondins de Bordeaux (Ligue 1) for two seasons (2017-18 and 2018-19), on 08/06/2017. Winamax has been a partner of the Bordeaux club since 2015-16.Winamax logo will be displayed on the front left side of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting, …
• Article # 95525
• Published on 13/06/17 at 17:40
©  Nike
Roland-Garros: Nike celebrates Rafael Nadal's 10th title with limited edition t-shirts and shoes

The American brand Nike has celebrated the 10th title of the Spanish tennis player Rafael Nadal in Roland-Garros with a promotional video, and marketed limited edition t-shirts and shoes to celebrate this occasion, on 12/06/2017. Rafael Nadal won his 10th French Open title against Switzerland's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 95616
• Published on 13/06/17 at 16:40
©  Mastercard
Rugby: Mastercard (payment solutions) to be the 6th and last global partner of the 2019 World Cup

Mastercard, the American payment solutions company, will become a global partner (1st level) of the Rugby World Cup 2019, announced World Rugby on 07/06/2017. Mastercard will benefit from the status as the official bank card and payment system of the competition, to be held in Japan from 20/09 to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 95522
• Published on 13/06/17 at 16:00
©  Monster
Juventus: Argentinian Paulo Dybala becomes brand ambassador of Monster headphones

The Argentine international Paulo Dybala has become the brand ambassador of Monster, an American headphone and audio equipment company, on 05/06/2017. A product collection especially dedicated to the Juventus (Serie A TIM) player will be marketed."Working with Noel and the Monster team is a great…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 95524
• Published on 12/06/17 at 18:00
©  EA Sports
Video Gaming: Cristiano Ronaldo (POR, Real Madrid) to be on the cover of the FIFA 18 video game

Cristiano Ronaldo, the Real Madrid CF striker (LaLiga Santander), will appear on the cover of the FIFA 18 video game, announced the editor of the EA Sports game on 05/06/2017. The Portuguese international was named as the ambassador of the EA Sports franchise for the FIFA 18 game for the first…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 95409
• Published on 12/06/17 at 17:57
©  Würenbacher
Borussia Dortmund: Würenbacher (beer) becomes a regional partner in China until 2019

The German beer company Würenbacher has become a regional partner of Borussia Dortmund (Bundesliga) in China, on 01/06/2017. This partnership will run for two years until 2019 and has made Würenbacher the "official beer" of the club in China. The agreement was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 95348
• Published on 09/06/17 at 16:34
©  D.R.
European cups: UEFA launches tender for the onsite merchandising for its club competitions

UEFA has invited for bids for the "onsite merchandising licensing category" for its club competitions from 2018-2021, on 07/06/2017. "This involves the delivery of merchandise sales points at the UEFA Champions League Final (UCL), the UEFA Europa League Final (UEL), the UEFA Super Cup (USC), UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 95233
• Published on 08/06/17 at 17:40
©  LaLiga
LaLiga: Sportium (sports betting) extends its partnership with the Spanish League until 2018-19

The Spanish sports betting operator Sportium has extended its partnership with LaLiga for two more seasons, until the end of the 2018-19 season, the Spanish Professional Football League said on 01/06/2017. This is in the third level of the league's sponsorship hierarchy. Sportium, linked to the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 95133
• Published on 07/06/17 at 17:44