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Bundesliga: TEDi (retail chain) becomes shirt sleeve sponsor of Hertha BSC Berlin from 2017-2021

TEDi, German non-food discount retail chain, has become the shirt sleeve sponsor of Hertha BSC (Bundesliga) for four seasons (2017-2021), on 27/06/2017. The annual estimated fixed amount will be €1m, according to the German media.The brand will obtain visibility on the left sleeve of the Hertha…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 96927
• Published on 30/06/17 at 10:09

Ligue 1 Conforama: Fabrice Garcia appointed commercial and marketing director of Montpellier HSC

Fabrice Garcia, commercial development director of Montpellier Hérault SC (Ligue 1 Conforama) since March 2007, has been appointed as the commercial and marketing director of the Hérault based club, according to information gathered by News Tank Football on 28/06/2017. This appointment will be…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 96901
• Published on 29/06/17 at 18:20

UEFA: launch of tender for the sponsorship services of its broadcasts for the 2018-2021 period

UEFA has launch the tender for the provision of technical services related to the broadcast sponsorship for the competitions it organises for the 2018-2021 period, on 28/06/2017. The competitions concerned by this tender are: • UEFA Euro 2020 final draw and final tournament;• UEFA Nations League…

Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 96921
• Published on 29/06/17 at 17:40

Serbia: Italian sports brand Macron becomes the kit supplier to Red Star Belgrade until 2021-22

The Italian sports equipment brand Macron has become the kit supplier to Red Star Belgrade (Jelen Super Liga, Serbia) for five seasons (2017-2022), announced the club on 26/06/2017. This partnership, in the second level of the club's sponsorship hierarchy, will see Macron succeed the German sports…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96835
• Published on 28/06/17 at 18:15

Eredivisie: KB88 becomes exclusive sports betting partner of AFC Ajax in Asia

KB88 (Kasinobet88), the sports betting and online casino operator, has become the exclusive sports betting partner of AFC Ajax (Eredivisie) in Asia from the 2017-18 season, announced the club on 19/06/2017. This partnership, in the second level of the club's sponsorship hierarchy, will extend…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 96829
• Published on 28/06/17 at 16:20

FC Schalke 04: Umbro succeeds adidas and Veltins extends naming rights deal until 2026-27

Umbro, an American brand of British origin, has become the kit supplier of FC Schalke 04 (Bundesliga) from the 2018-19 season, announced the German club at the annual general meeting of its members, on 25/06/2017. Umbro will succeed adidas, the Schalke kit supplier from 1963-64, whose contract…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96774
• Published on 28/06/17 at 13:15

2.Bundesliga: SSV Jahn Regensburg to sell their own beer, distributed by their sponsor Netto

SSV Jahn Regensburg (2.Bundesliga), a club based in Regensburg, Bavaria (Germany), have launched their own beer brand: Jahn Halbe, on 16/05/2017. SSV Jahn Regensburg, who finished 3^rd in the 2016-17 3.Liga, will play in the 2.Bundesliga for the 2017-18 season after winning the promotion …

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 96583
• Published on 27/06/17 at 17:48

Serie A TIM: Spanish brand Joma succeeds Nike as the kit supplier to Atalanta BC

The Spanish brand Joma has become the kit supplier to Atalanta BC (Serie A TIM) from the 2017-18 season, announced the Italian club on 26/06/2017. Joma will thus become the technical partner, in the 4^th level of the club's sponsorship hierarchy. The duration of the partnership has not been…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96720
• Published on 27/06/17 at 17:30

IOC: Intel (IT and electronics) becomes "TOP" worldwide partner (1^st level) until 2024

Intel Corporation, a US company specialising in IT and electronics, has become a "TOP" worldwide partner to the IOC (1^st level) until 2024, announced the International Olympic Committee on 21/06/2017. The seven-year partnership has been valued at $400m ($357.3m on 26/06/2017) by US specialised…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 96620
• Published on 27/06/17 at 13:00

Bundesliga: Indeed (job search) new main shirt sponsor of Eintracht Frankfurt (2017-2020)

Indeed, an American digital job search platform, has become the main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2017-2020), on 23/06/2017. The agreement is valued by the German media at €6.7m annually, or €1.2m (+21.8%) more than the German beer brand Krombacher paid to…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 96596
• Published on 27/06/17 at 09:25